亚马逊平台教程.ppt
《亚马逊平台教程.ppt》由会员分享,可在线阅读,更多相关《亚马逊平台教程.ppt(123页珍藏版)》请在麦多课文档分享上搜索。
1、Amazon亚马逊平台攻略,Amazon,目录,第一章:Amazon选品与自建品牌 第二章:获得Amazon好评的有效方法 第三章:Amazon页面优化 第四章:获得Amazon购物车的黄金方法 第五章:Amazon飞跃从“0”开始,Amazon,第一章:Amazon选品与自建品牌,Amazon,Amazon选品中常见的错误,认为订单比产品更重要不知道自己要卖什么不了解自己的产品,Amazon,方法一:好产品源于生活,了解市场节日习惯 日常生活必需用品 个人喜好/习惯,Amazon,牢记:不热爱生活的卖家不是好卖家,方法二:了解自己的产品,谁会用? 什么时候用? 用它做什么?,Amazon,不
2、了解自己的产品是卖不出利润的,标准一:寻找# 1 Best Seller,进去Amazon前台,搜索关键词LED 找到带有#Best Seller的标记,点击后面产品类别,Amazon,点击页面左上角的“Any Department”,Amazon,了解页面内容与功能,Amazon,标准二:定价在$6-$40,有利润,Amazon,标准三:总类别排名在前500,Amazon,标准四:好评数1000,Amazon,给产品灵魂,精美的包装 专业的文案 细节图片,Amazon,没人会喜欢一个没有情怀的卖家,告诉市场你很棒!,FBA Amazon关键词广告 社交平台推广(You Tube必须录制) 好
3、评,Amazon,自创品牌的几大自身因素,过硬的产品品质 独有包装并自带品牌 专业的产品说明书 出色的产品文案 高清细节图和实景使用图片 产品功能演示视频 FBA发货,Amazon,自创品牌的数量,每个公司至少需要有三款自创品牌商品,Amazon,第二章:获得Amazon好评的有效方法,Amazon,了解Amazon页面URL的秘密,Amazon产品短链,Amazon,(1)没有体现标题关键词; (2)没有体现卖家; (3)显示所有跟卖卖家; (4)对排名和销售没有实际意义;,http:/ (2)没有体现卖家; (3)显示所有跟卖卖家; (4)对排名有一定帮助;,http:/ (2)没有体现点
4、击来源; (3)没有体现搜索关键词 (4)没有体现唯一卖家; (5)显示所有跟卖卖家; (6)对排名有一定帮助; (7)没有体现卖家联盟,http:/ (2)体现点击来源; (3)没有体现搜索关键词 (4)没有体现唯一卖家; (5)显示所有跟卖卖家; (6)对排名比较有帮助; (7)没有体现卖家联盟,http:/ (2)体现点击来源; (3)体现搜索关键词 (4)没有体现唯一卖家; (5)显示所有跟卖卖家; (6)对排名较有帮助; (7)没有体现卖家联盟,http:/ (2)体现点击来源; (3)体现搜索关键词 (4)体现唯一卖家; (5)不显示跟卖卖家; (6)对排名很有帮助; (7)没有体
5、现卖家联盟,http:/ (2)体现点击来源; (3)体现搜索关键词 (4)体现唯一卖家; (5)不显示跟卖卖家; (6)对排名很有帮助; (7)体现卖家联盟,http:/ 最容易 直接产生销量 直接促进Amazon产品排名,Amazon,方法二:联系测评师网站,产品必须好 可以获得销量,但是难以持久 单独产品重复多次发布将影响效果,Amazon,本节内容我们将会在站外引流部分特别讲解,方法三:联系Amazon评论师,打开链接http:/ 点击评论有用比率最高的评论师名字,Amazon,方法三:联系Amazon评论师,Amazon,方法三:联系Amazon评论师,产品一定要好 发邮件之前必须先
6、设置好99%折扣的优惠券 回复时间可能会比较久,Amazon,邮件内容:,Hello, We saw your profile on Amazon, and we know you are one of the most respected reviewers. We were wondering whether you could kindly review one of our products on Amazon: http:/ Weve created a 99%-off Coupon for you:ABCDEF123 we would be most grateful if you
7、 could have a try with our product and share your experience on our product reviews. Thank you very much for your kind help, and we hope you have a wonderful day! Kind regards,Amazon,方法四:客服联系买家,第一封邮件:客户收到货物前两天(注意自己先设置全店长期有效打折码、自己决定打折比率、填好打折代码和Amazon店铺网址),Amazon,Hello, Thank you very much for your ki
8、nd order on Amazon. We can confirm the shipment is on its way and you should be able to receive it in the coming 2 days. To thank you for your kind order, we have created a 20% off Unlimited Coupon for all products sold on our store, and we would love to serve you again soon: Coupon Code: ABCDEF123
9、Our Store Link: We really hope you could love the product and we do hope you have a great day! Kind regards,方法四:客服联系买家,第二封邮件:客户收到货物后1-2天发邮件给买家(注意更换自己的打折码和店铺网址),Amazon,Hello, We believe you have received your products, and we are writing to see how do you think about it and if there is anything furt
10、her we can help you at. It would be great if you could kindly share your experience on Amazon in product feedbacks by clicking the link below: https:/ By the way, dont forget to share the coupon code we created with your family: Coupon Code: ABCDEF123 Our Store Link: Kind regards,方法五:通过自己的客户群,稳定增长的
11、客户资源 培养客户关系 鼓励客户进行社交分享 直接推进新品排名上升,Amazon,第三章:Amazon页面优化,Amazon,优化要素1:编写标题,体现关键词/卖点(曝光率) 包括型号(唯一性) 包括商标(防跟卖) 小于200个字符(优化),Amazon,编写标题举例(200个字符),英文:HD 750TVL SONY CCD CCTV Surveillance 4Camera 2TB DVR Kit HuistoreKT0796 Vandalproof All Weather 2.8-12mm Varifocal Night Vision Cameras with FREE Mobile A
12、pp and Computer Software 2-Year Warranty翻译:HuistoreKT0796 专业级安防监控套装,带4台750线索尼 CCD2.8-12毫米变焦防水防爆高清夜视摄像机,2TB存储空间硬盘刻录机,免费手机和电脑软件,2年质保,Amazon,优化要素2:5点重要描述,5点必须写完 重复标题关键词 详细说明卖点 每个描述不能超过2000个字符,Amazon,第一点描述举例(500字符),HuistoreKT0796 is the industrial class surveillance camera DVR kit with super vision HD c
13、ameras and HD Digital Video Recorder 翻译:HuistoreKT0796 是工业级安防监控套装,套装包括高清摄像机和高清硬盘刻录机,Amazon,第二点描述举例(500字符),It comes with 4 x 750TVL SONY Effio CCD HD High Definition Cameras with 2.8-12mm varifocal lenses that give you the best picture ever. All cameras come with 100 feet night vision, vandalproof an
14、d weatherproof housing, you can install them in any indoor and outdoor environments 翻译:套装带有4个750线索尼Effio CCD 2.8-12毫米变焦高清摄像机,能够让您看到最清晰画质和色彩。所有摄像机带有100英尺夜视功能、防水、防爆机身,适合安装在任何室内外环境,Amazon,第三点描述举例(500字符),The Digital Video Recorder (DVR) comes with the Kit is ahighly professional and powerful machine. It
15、 comes with 2000GB (2TB) Hard Drives which allows you to keep HD recording in D1 Quality up to 30 days. You can also use the computer software to enable intelligent mode like Motion Sensor, Pre-set Time Recording, Auto-rewriting etc.翻译:套装带有非常专业并且功能强大的硬盘刻录机。它有2000GB(2TB)的硬盘存储空间能够让您保留长达30天的D1高清画质影像。您还
16、可以通过机器自带的电脑软件开启智能模式,如:移动侦测、特定时间录制,自动覆盖等,Amazon,第四点描述举例(500字符),The mobile app comes with the package will allow youto get access to the DVR and check both recording and real-time image, do snap-shot and rewinding anytime anywhere from your mobile phone翻译:套装自带的手机应用程序能够让您随时随地通过手机登陆硬盘刻录机查看历史和实时画面,进行场景拍摄
17、或将画面回调至特别历史时间点,Amazon,第五点描述举例(500字符),This is a SUPER DEAL you can ONLY find on Amazon, because this is the ONLY Industrial Quality Surveillance Kit that gives you the BEST VALUE for every cent you pay. Dont buy those cheap cameras that can be assembled by teenage labours, can can be broken the next
18、day. Take advantage of the 2-Year Hassel Free Service that could only bring safety and happiness to your mind!翻译:这是您在Amazon唯一能够找到的超级优惠,因为您的每一分钱都能够得到最大的品质回报。不要去买那些第二天就坏掉的便宜摄像机了!同时好好享受我们的2年无忧质保活动吧!,Amazon,优化要素3:产品介绍,第一部分:介绍公司和品牌 第二部分:产品描述中重复标题关键词,并添加产品详细参数(大小、重量)第三部分:法律及版权声明 以上所有内容总字符数需大于 1000 字符,Amaz
19、on,产品描述第一部分:公司品牌介绍,Huistore, known as a worldwide registered brand owned by Huistore Inc. is one of the most desired brand in North America, Europe and Asia翻译:Huistore 为Furek Inc公司在全球注册品牌,并已成为北美、欧洲、亚洲最热销的安防监控品牌之一。,Amazon,产品描述第二部分:产品描述,Huistore KT0796 is one of the most popular kits offered by Furek
20、Inc. and its one of the best selling surveillance kits that is used in offices, schools, hospitals, warehouses, farms, and homes. You may find its specifications below:翻译: Huistore KT0796是本公司最热销的安防套装之一,多由公司、学校、医院、仓库、农场、家庭购买。以下是产品详细信息:,Amazon,产品描述第三部分:法律申明,Legal Statement: Copyright 2015-2016 by Huis
- 1.请仔细阅读文档,确保文档完整性,对于不预览、不比对内容而直接下载带来的问题本站不予受理。
- 2.下载的文档,不会出现我们的网址水印。
- 3、该文档所得收入(下载+内容+预览)归上传者、原创作者;如果您是本文档原作者,请点此认领!既往收益都归您。
下载文档到电脑,查找使用更方便
2000 积分 0人已下载
下载 | 加入VIP,交流精品资源 |
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 亚马逊 平台 教程 PPT
