专业英语八级听力-9及答案解析.doc

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1、专业英语八级听力-9及答案解析 (总分：100.00，做题时间：90分钟)一、PART LISTENING COM(总题数：0，分数：0.00)二、SECTION AMINI-LECTUR(总题数：1，分数：50.00)Developing an Advertising CampaignGenerally speaking, four major steps are involved in the development of an advertising campaign. (1) and analyzing the advertising targetAHave a clear idea

2、of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to develop an information base for the campaignCreating the advertising platformAdvertising platform refers to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to determ

3、ine what the selling points are is through (4) Developing the media planAFormulation of a media plan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered in this step includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaignAExecu

4、tion of an advertising campaign requires much planning and (8) BDetailed (9) are required to ensure everything is done on time.C (10) of the quality of work is also necessary to make improvements（分数：50.00）(1).Developing an Advertising CampaignGenerally speaking, four major steps are involved in the

5、development of an advertising campaign. (1) and analyzing the advertising targetAHave a clear idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to develop an information base for the campaignCreating the advertising platformAdvertising platform refers

6、to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Developing the media planAFormulation of a media plan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered in this ste

7、p includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaignAExecution of an advertising campaign requires much planning and (8) BDetailed (9) are required to ensure everything is done on time.C (10) of the quality of work is also necessary to make improvements（分数：5.

8、00）填空项1:_(2).Developing an Advertising CampaignGenerally speaking, four major steps are involved in the development of an advertising campaign. (1) and analyzing the advertising targetAHave a clear idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to d

9、evelop an information base for the campaignCreating the advertising platformAdvertising platform refers to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Developing the media planAFormulation of a media p

10、lan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered in this step includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaignAExecution of an advertising campaign requires much planning and (8) BDetailed (9) are required to ensu

11、re everything is done on time.C (10) of the quality of work is also necessary to make improvements（分数：5.00）填空项1:_(3).Developing an Advertising CampaignGenerally speaking, four major steps are involved in the development of an advertising campaign. (1) and analyzing the advertising targetAHave a clea

12、r idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to develop an information base for the campaignCreating the advertising platformAdvertising platform refers to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to

13、 determine what the selling points are is through (4) Developing the media planAFormulation of a media plan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered in this step includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaig

14、nAExecution of an advertising campaign requires much planning and (8) BDetailed (9) are required to ensure everything is done on time.C (10) of the quality of work is also necessary to make improvements（分数：5.00）填空项1:_(4).Developing an Advertising CampaignGenerally speaking, four major steps are invo

15、lved in the development of an advertising campaign. (1) and analyzing the advertising targetAHave a clear idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to develop an information base for the campaignCreating the advertising platformAdvertising plat

16、form refers to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Developing the media planAFormulation of a media plan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered

17、 in this step includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaignAExecution of an advertising campaign requires much planning and (8) BDetailed (9) are required to ensure everything is done on time.C (10) of the quality of work is also necessary to make improv

18、ements（分数：5.00）填空项1:_(5).Developing an Advertising CampaignGenerally speaking, four major steps are involved in the development of an advertising campaign. (1) and analyzing the advertising targetAHave a clear idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising

19、targets to develop an information base for the campaignCreating the advertising platformAdvertising platform refers to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Developing the media planAFormulation

20、of a media plan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered in this step includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaignAExecution of an advertising campaign requires much planning and (8) BDetailed (9) are requ

21、ired to ensure everything is done on time.C (10) of the quality of work is also necessary to make improvements（分数：5.00）填空项1:_(6).Developing an Advertising CampaignGenerally speaking, four major steps are involved in the development of an advertising campaign. (1) and analyzing the advertising target

22、AHave a clear idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to develop an information base for the campaignCreating the advertising platformAdvertising platform refers to the selling pointswhich an advertiser thinks are important to (3) One of the

23、best ways to determine what the selling points are is through (4) Developing the media planAFormulation of a media plan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered in this step includecharacteristics of the target audiencethe (6) of mediathe (7) Executing

24、 the campaignAExecution of an advertising campaign requires much planning and (8) BDetailed (9) are required to ensure everything is done on time.C (10) of the quality of work is also necessary to make improvements（分数：5.00）填空项1:_(7).Developing an Advertising CampaignGenerally speaking, four major st

25、eps are involved in the development of an advertising campaign. (1) and analyzing the advertising targetAHave a clear idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to develop an information base for the campaignCreating the advertising platformAdve

26、rtising platform refers to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Developing the media planAFormulation of a media plan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to b

27、e considered in this step includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaignAExecution of an advertising campaign requires much planning and (8) BDetailed (9) are required to ensure everything is done on time.C (10) of the quality of work is also necessary to

28、 make improvements（分数：5.00）填空项1:_(8).Developing an Advertising CampaignGenerally speaking, four major steps are involved in the development of an advertising campaign. (1) and analyzing the advertising targetAHave a clear idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze

29、advertising targets to develop an information base for the campaignCreating the advertising platformAdvertising platform refers to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Developing the media planA

30、Formulation of a media plan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered in this step includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaignAExecution of an advertising campaign requires much planning and (8) BDetailed

31、(9) are required to ensure everything is done on time.C (10) of the quality of work is also necessary to make improvements（分数：5.00）填空项1:_(9).Developing an Advertising CampaignGenerally speaking, four major steps are involved in the development of an advertising campaign. (1) and analyzing the advert

32、ising targetAHave a clear idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to develop an information base for the campaignCreating the advertising platformAdvertising platform refers to the selling pointswhich an advertiser thinks are important to (3)

33、 One of the best ways to determine what the selling points are is through (4) Developing the media planAFormulation of a media plan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered in this step includecharacteristics of the target audiencethe (6) of mediathe (

34、7) Executing the campaignAExecution of an advertising campaign requires much planning and (8) BDetailed (9) are required to ensure everything is done on time.C (10) of the quality of work is also necessary to make improvements（分数：5.00）填空项1:_(10).Developing an Advertising CampaignGenerally speaking,

35、four major steps are involved in the development of an advertising campaign. (1) and analyzing the advertising targetAHave a clear idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to develop an information base for the campaignCreating the advertising

36、 platformAdvertising platform refers to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Developing the media planAFormulation of a media plan involvesthe (5) of exact mediatime arrangement with each medium

37、BFactors to be considered in this step includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaignAExecution of an advertising campaign requires much planning and (8) BDetailed (9) are required to ensure everything is done on time.C (10) of the quality of work is also

38、 necessary to make improvements（分数：5.00）填空项1:_三、SECTION B INTERVIEW(总题数：1，分数：25.00)(1).The 1920s brought the following to Americans EXCEPT _.Anew ideas about wars Ba feeling of independenceCnew styles of living Da sense of freedom（分数：5.00）A.B.C.D.(2).According to the interview, which of the followin

39、g is INCORRECT about young women in the 1920s?AThey didnt want to dress conservatively.BThey smoked more cigarettes than before.CThey drank wine with men in public.DThey listened to jazz and danced together.（分数：5.00）A.B.C.D.(3).According to the interview, Professor Smith indicates that _.Apeople are

40、 reluctant to talk about privacy publicly in the 1920sBAmerican women were given more rights and choices in the 1920sCmany women were forced to join the army during the 1920sDthe number of students attending high school decreased in the 1920s（分数：5.00）A.B.C.D.(4).Which of the following about changes

41、in lives of American people is CORRECT?APeople in America all witnessed a radical change in their life.BBlacks, foreigners, and other minority groups led an easier life.CThe number of women reporters and doctors increased.DThe number of women working outside the homes was still small.（分数：5.00）A.B.C.

42、D.(5).According to the interview, which of the following is NOT mentioned by Professor Smith?AMusic that attracted people.BForces that pushed the social changes.CSports that fascinated people.DSubjects that people were interested in.（分数：5.00）A.B.C.D.四、SECTION C NEWS BROAD(总题数：3，分数：25.00)(1).As an in

43、creasing practice, American schools pay students who _.Agive teachers extra help Bget engaged in many activitiesCshow up in class Doffer constructive advice（分数：5.00）A.B.C.D.(2).Which of the following shows the result of the programme to pay students?AIt has nothing to do with higher math score.BIt w

44、orks sometimes, but its not panacea.CIt leads to higher scores in social studies.DIt encourages students to do better in science.（分数：5.00）A.B.C.D.What is the main idea of the news item?（分数：10.00）(1).What is the main idea of the news item?AStricter security restrictions were imposed on luggage.BLugga

45、ge delivery services offer travelers convenience.CNew services caused a lot of trouble in checking luggage.DAirlines give travelers opportunities to fly first class.（分数：5.00）A.B.C.D.(2).What is the major drawback to the new luggage delivery services?AThe pickup time is not scheduled. BExtra packaging is required.CValuables are easily lost. DThe price could be lower.（分数：5.00）A.B.C.D.1.A poll by Dow Jones predicted that durable goods orders in February would _. Adrop 1.7% Bincrease 1.7% Cdrop 0.8% Dincrease（分数：5.00）_