专业英语八级听力-9及答案解析.doc
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1、专业英语八级听力-9及答案解析 (总分:100.00,做题时间:90分钟)一、PART LISTENING COM(总题数:0,分数:0.00)二、SECTION AMINI-LECTUR(总题数:1,分数:50.00)Developing an Advertising CampaignGenerally speaking, four major steps are involved in the development of an advertising campaign. (1) and analyzing the advertising targetAHave a clear idea
2、of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to develop an information base for the campaignCreating the advertising platformAdvertising platform refers to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to determ
3、ine what the selling points are is through (4) Developing the media planAFormulation of a media plan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered in this step includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaignAExecu
4、tion of an advertising campaign requires much planning and (8) BDetailed (9) are required to ensure everything is done on time.C (10) of the quality of work is also necessary to make improvements(分数:50.00)(1).Developing an Advertising CampaignGenerally speaking, four major steps are involved in the
5、development of an advertising campaign. (1) and analyzing the advertising targetAHave a clear idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to develop an information base for the campaignCreating the advertising platformAdvertising platform refers
6、to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Developing the media planAFormulation of a media plan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered in this ste
7、p includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaignAExecution of an advertising campaign requires much planning and (8) BDetailed (9) are required to ensure everything is done on time.C (10) of the quality of work is also necessary to make improvements(分数:5.
8、00)填空项1:_(2).Developing an Advertising CampaignGenerally speaking, four major steps are involved in the development of an advertising campaign. (1) and analyzing the advertising targetAHave a clear idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to d
9、evelop an information base for the campaignCreating the advertising platformAdvertising platform refers to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Developing the media planAFormulation of a media p
10、lan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered in this step includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaignAExecution of an advertising campaign requires much planning and (8) BDetailed (9) are required to ensu
11、re everything is done on time.C (10) of the quality of work is also necessary to make improvements(分数:5.00)填空项1:_(3).Developing an Advertising CampaignGenerally speaking, four major steps are involved in the development of an advertising campaign. (1) and analyzing the advertising targetAHave a clea
12、r idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to develop an information base for the campaignCreating the advertising platformAdvertising platform refers to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to
13、 determine what the selling points are is through (4) Developing the media planAFormulation of a media plan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered in this step includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaig
14、nAExecution of an advertising campaign requires much planning and (8) BDetailed (9) are required to ensure everything is done on time.C (10) of the quality of work is also necessary to make improvements(分数:5.00)填空项1:_(4).Developing an Advertising CampaignGenerally speaking, four major steps are invo
15、lved in the development of an advertising campaign. (1) and analyzing the advertising targetAHave a clear idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to develop an information base for the campaignCreating the advertising platformAdvertising plat
16、form refers to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Developing the media planAFormulation of a media plan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered
17、 in this step includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaignAExecution of an advertising campaign requires much planning and (8) BDetailed (9) are required to ensure everything is done on time.C (10) of the quality of work is also necessary to make improv
18、ements(分数:5.00)填空项1:_(5).Developing an Advertising CampaignGenerally speaking, four major steps are involved in the development of an advertising campaign. (1) and analyzing the advertising targetAHave a clear idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising
19、targets to develop an information base for the campaignCreating the advertising platformAdvertising platform refers to the selling pointswhich an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Developing the media planAFormulation
20、of a media plan involvesthe (5) of exact mediatime arrangement with each mediumBFactors to be considered in this step includecharacteristics of the target audiencethe (6) of mediathe (7) Executing the campaignAExecution of an advertising campaign requires much planning and (8) BDetailed (9) are requ
21、ired to ensure everything is done on time.C (10) of the quality of work is also necessary to make improvements(分数:5.00)填空项1:_(6).Developing an Advertising CampaignGenerally speaking, four major steps are involved in the development of an advertising campaign. (1) and analyzing the advertising target
22、AHave a clear idea of your advertising targetcritical: it is the (2) of other stepsBAnalyze advertising targets to develop an information base for the campaignCreating the advertising platformAdvertising platform refers to the selling pointswhich an advertiser thinks are important to (3) One of the
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