专业八级-1068及答案解析.doc
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1、专业八级-1068 及答案解析(总分:101.00,做题时间:90 分钟)一、PART LISTENING COM(总题数:0,分数:0.00)二、SECTION A(总题数:1,分数:10.00)Effective Lecture StrategiesLecturalgia: painful lecture; cause of morbidity for both teachers and learnersLectures: promote student learning when used correctly. Remember the Attention Span of Student
2、sA. Students attentionthe beginning of the lecture to ten minutes: increasestenth to fifteenth minutes: (1) (1)_during lectures: (2) (2)_B. Prompts to reawaken your attentiveness1. Organizational prompts: (3) main points (3)_pausing for questions or discussionsoutlining key points via the white boar
3、d or PowerPoint2. (4) : using appropriate humor, anecdotes, stories and factoids to flesh out concepts. (4)_. Incorporate (5) to Reinforce Key Concepts (5)_A. Reasons: Students do not learn much when learning (6) . (6)_B. Ways to do it:group workone-minute papersthink-pair-share activitiesdiscussion
4、s. Segment the Lecture into Smaller BlocksA. Meaning: try dividing your class time into several mini-lectures that are interspersed with discussions, worksheets, group activities, etc.B. Benefits: (7) (7)_engages students and increases learning. Make Course Material RelevantA. Meaning: communicate t
5、eaching material in a waythat students can relate to (8) (8)_B. Hodgsons Example:Extract from the lecture notes: clear and vividWhat the lecturer actually said: trying to (9) what happens (9)_Students recall: thinking what happens while listeningC. Ways to arouse students interest: (10) (10)_the med
6、ium of a vivid example or illustration(分数:10.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、SECTION B(总题数:1,分数:5.00)(1).According to Samantha Heller, people tend to eat milk chocolate becauseA. it is less bitter than dark chocolate.B. it is more healthy than dark chocolat
7、e.C. it has special flavor with many nutrients.D. it is less expensive than dark chocolate.(分数:1.00)A.B.C.D.(2).Samantha Heller suggests that to get benefits from chocolate, you mayA. take nutrients out of chocolate.B. make cocoa powder on your own.C. make hot chocolate by yourself.D. consult an exp
8、ert on chocolate.(分数:1.00)A.B.C.D.(3).According to the interview, chemicals contained in green tea actually helpA. refresh ones memory. B. combat some diseases.C. revive ones spirits. D. improve ones physique.(分数:1.00)A.B.C.D.(4).Ginger can be used to deal with all of the following diseases or sympt
9、oms EXCEPTA. arthritis. B. morning sickness.C. nausea. D. flu.(分数:1.00)A.B.C.D.(5).According to Samantha Heller, people should eat a product from other animalsA. every two days. B. every other day.C. together with fruits, D. in small amounts.(分数:1.00)A.B.C.D.四、SECTION C(总题数:3,分数:5.00)(1).The price d
10、rop of crude oil is beneficial in that itA. helps to revitalize the world economy.B. promotes oil export to other nations.C. helps to push up the regional economy.D. provides an opportunity to the oil exporters.(分数:1.00)A.B.C.D.(2).From the news, we can infer that those economic managers in Washingt
11、on _the recent state of crude markets.A. are pessimistic about B. are indifferent toC. have underestimated D. are in favor of(分数:1.00)A.B.C.D.1.According to the news, what may be significance of the discovery?A. The discovery may determine the way some information travels inside the body.B. The disc
12、overy may prove useful in strengthening the teaching in Medical Schools.C. The discovery may help find treatments for serious conditions and diseases.D. The discovery may win a large amount of funds for the development of the two Medical Schools.(分数:1.00)A.B.C.D.(1).The year 2007 will be named asA.
13、the Year of Russia in China. B. the Year of Trade in China.C. the Year of Trade in Russia. D. the Year of China in Russia.(分数:1.00)A.B.C.D.(2).The summit between Putin and Hu willA. lead to breakthroughs in bilateral cooperation.B. help to forge a new bilateral relationship.C. focus on bilateral coo
14、peration in education.D. last for five days.(分数:1.00)A.B.C.D.五、PART READING COMPR(总题数:0,分数:0.00)六、TEXT A(总题数:2,分数:8.00)1 Some consumer researchers distinguish between so-called rational motives and emotional (or non-rational) motives. In a marketing context, the term rationality implies that the con
15、sumer selects goals based on totally objective criteria, such as size, weight, price, or miles per gallon. Emotional motives imply the selection of goals according to personal or subjective criteria (the desire for individuality, pride, fear, affection and status).2 The assumption underlying this di
16、stinction is that subjective or emotional criteria do not maximize utility or satisfaction. However, it is reasonable to assume that consumers always attempt to select alternatives that, in their view, are to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process
17、, based upon the individuals own need structure as well as on past behavioral, social, and learning experiences. What may appear as irrational to an outside observer may be perfectly rational within the context of the consumers own psychological field. For example, a product purchased to enhance one
18、s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. If the behavior did not appear rational to the person who undertakes it at the time that it is undertaken, obviously he or she would not do it. Therefore the distinction between rational and emotional motives does
19、not appear to be warranted.3 Indeed, some researchers go so far as to suggest that emphasis on “needs“ obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconsc
20、ious drives but from rational preferences, or what they perceive to be in their own best interests.4 Marketers who agree with this view are reluctant to spend either time or money to uncover subconscious buyer motives. Instead, they try to identify problems that consumers experience with products th
21、en on the market. For example, instead of trying to identify any special needs that consumers may have for dog food, the marketer will try to discover any problems that consumers are experiencing with existing brands of dog food. If the marketer discovers that many dog foods leave an unpleasant odor
22、 in the refrigerator, he or she can develop a new product that solves this consumer problem and then run advertisements that announce to dog owners that the new product does not impart unpleasant odors. Thus, rather than address consumers expressed needs, such marketers attempt to discover and solve
23、 consumers problems and thereby achieve market success.(分数:3.00)(1).According to the classification of consumer motives, _ should belong to the category of emotional motives.A. color B. durability C. fashion D. service(分数:1.00)A.B.C.D.(2).Clearly, the author of this passage is _ the distinction betw
24、een rational and emotional motives.A. in favor of B. opposed to C. uncertain about D. interested in(分数:1.00)A.B.C.D.(3).The author seems to suggest getting to know _ is critical to market success.A. consumers problems B. consumers motivesC. consumers experience D. consumers needs(分数:1.00)A.B.C.D.Up
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- 专业 1068 答案 解析 DOC
