中级阅读-阅读5及答案解析.doc
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1、中级阅读-阅读 5及答案解析(总分:36.00,做题时间:90 分钟)一、Test 1(总题数:1,分数:12.00)Workplace TrainingResearch tells us that classroom training is only appropriate for 15% of developmentneeds. Not only does this cause of concern about the effectiveness of training events, it34 also raises up the tantalizing question of what
2、 is appropriate if training is not? The broad35 answer is workplace rather than classroom development. Research shows us that regular36 interaction, rather than one-off events, which leads to enhanced skills and increased37 performance. A survey indicates that with a “clean sheet of paper“ (i.e. no
3、preconceptions38 or bad habits, as with new starters or new roles), people easily accept about, in a training39 environment, the acquisition of new skills and approaches and the need to master40 them. However, with individuals that already have a perception of what is being right41 and wrong and, in
4、 some cases, extremely entrenched opinions, whether a differentapproach42 needs to be used. Not only do we need to explain reason why new skills are needed, wealso43 need to sensitively have reassure of people that they and their old skills are not redundant,44 but need to be adapted and updated. Re
5、searchers concluded that to change with45 behavior, a manager needs when to interact with an individual, on average, 23 times aweek.(分数:12.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_二、Test 2(总题数:1,分数:12.00)Managing Along the Cutting EdgeSome CEOs try to so
6、und hopeful by talking up the great opportunities theyre seeingas a result of the downturnto steal a market share, make acquisitions or take34 advantage of weakened competitors. There is, in fact, a long history of younger35 companies that took into root and sprouted during hard times, consultants o
7、f Scott Anthony36 point to firms like Home Depot, Best Buy and Google that had made big gains during37 the last three recessions. CEOs can also set the stage for the growth by protecting38 key to R&D investments even as they cut budgets. Companies that cut back on39 research and new product of devel
8、opment do so at their peril, says Intel Chairman40 Craig Barrett. But the extent to which companies can use the downturn to be their41 advantage it varies tremendously by industry. There are some firms that will clearly42 emerge from the crisis with a strengthened hand because of a rivals wrong miss
9、teps.43 for example, Best Buy and Bed Bath & Beyond cant help but pick up sales that44 would have once gone to Circuit City and Linensn Things, both going on through45 liquidation. But in sectors like the auto industry, where every player is struggling, theremay be few winners.(分数:12.00)填空项 1:_填空项 1
10、:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、Test 3(总题数:1,分数:12.00)Branding through DifferentiationIts not enough for your company to merely offer a great product or service. To getahead of the field, todays competitive marketplace demands that the business owners34 esta
11、blish and develop a distinct brand. Its important that your brand help them create35 and further a clear identity, if one that every employee, from the CEO down to the36 sales team, can understand and get behind with. The brand must be your mantra, and it37 needs to be the one that can be stated suc
12、cinctly. The real key to increased38 market share is differentiation. How you approach the differentiation depends on your39 particular product or business. The critical starting point is for understanding whether40 your business or your product is the brand. For instance, although Procter & Gamble4
13、1 sells countless other products, but consumers far more readily recognize P&Gs42 individual product lines. Mr. Clean, Tide, Crest, Folgers, and Charmin, for example.43 Thats intentional branding that favors the product, not only the company. However, for44 most of small businesses, the business its
14、elf will be the brand. How you proceed depends45 on whether your company or product varies greatly from your competitors or whetheryoure one of several companies offering similar goods or services.(分数:12.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_中级阅读-阅读 5
15、答案解析(总分:36.00,做题时间:90 分钟)一、Test 1(总题数:1,分数:12.00)Workplace TrainingResearch tells us that classroom training is only appropriate for 15% of developmentneeds. Not only does this cause of concern about the effectiveness of training events, it34 also raises up the tantalizing question of what is approp
16、riate if training is not? The broad35 answer is workplace rather than classroom development. Research shows us that regular36 interaction, rather than one-off events, which leads to enhanced skills and increased37 performance. A survey indicates that with a “clean sheet of paper“ (i.e. no preconcept
17、ions38 or bad habits, as with new starters or new roles), people easily accept about, in a training39 environment, the acquisition of new skills and approaches and the need to master40 them. However, with individuals that already have a perception of what is being right41 and wrong and, in some case
18、s, extremely entrenched opinions, whether a differentapproach42 needs to be used. Not only do we need to explain reason why new skills are needed, wealso43 need to sensitively have reassure of people that they and their old skills are not redundant,44 but need to be adapted and updated. Researchers
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