高级写作-17及答案解析.doc

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1、高级写作-17 及答案解析(总分：32.00，做题时间：90 分钟)一、写作题(总题数：2，分数：32.00)1.PART ONEQuestion 1 The chart below shows the percentages of a companys turnover which were contributed by its main product areas in three successive years. Using the information in the chart, write a short report comparing the contributions of

2、 the three products to turnover in the three years. Write 120-140 words on a separate sheet.（分数：8.00）_PART TWOWrite an answer to ONE of the questions 2-4 in this part. Write your answer in 200-250 words on a separate sheet.（分数：24.00）(1).Question 2 The Sales Manager in your company is looking for a v

3、enue where he can hold a three-day conference for sales staff. You have recently attended a conference at the Marston Conference Centre and the Sales Manager has asked you to prepare a report on the suitability of the Centre for his conference. Write your report for the Sales Manager: describing you

4、r experience of the venue when you attended the conference there, assessing the positive and negative aspects of the venue, making a recommendation as to its suitability for your companys conference.（分数：8.00）_(2).Question 3 You are dissatisfied with the poor service that has recently been provided b

5、y the company responsible for delivering your products to your customers. Write a letter to the company: informing them of the fall in the standard of their service, explaining why you are dissatisfied, describing the bad effect the service has had on your business, detailing what action you intend

6、to take if the service does not improve.（分数：8.00）_(3).Question 4 You feel that your companys main product or service would benefit from better publicity. The directors have asked you to write a proposal putting forward your ideas. Write your proposal for the directors: mentioning the product or serv

7、ice concerned, stating the shortcomings of the current advertising, outlining how your competitors publicise their products or services, suggesting a different approach to advertising.（分数：8.00）_高级写作-17 答案解析(总分：32.00，做题时间：90 分钟)一、写作题(总题数：2，分数：32.00)1.PART ONEQuestion 1 The chart below shows the perce

8、ntages of a companys turnover which were contributed by its main product areas in three successive years. Using the information in the chart, write a short report comparing the contributions of the three products to turnover in the three years. Write 120-140 words on a separate sheet.（分数：8.00）_正确答案：

9、(The chart shows how much of the turnover of a certain company was contributed by each of its three main product areas in the years 2000, 2001 and 2002.Generally speaking, washing machines are the strongest and heater the weakest of the three products. This basic difference between the two became ev

10、en more pronounced in this three years period with the contribution of washing machines to the companys turnover rising from thirty percent in 2000 to thirty-four percent in 2002, while the share which the heaters contributed dropped from sixteen percent in 2000 to seven percent in 2002. The contrib

11、ution of the third product-cookers-remained relatively steady during this period; it dropped slightly from twenty-two to twenty percent in 2001, but recovered again in 2002.)解析：解析 这是一篇非常优秀的习作，出色地完成了题目要求的写作任务。全文表达清晰、语意连贯，涵盖了图表中的主要内容。作者规划了段落，布局合理，结构清晰，明确表达了要表述的内容。第二段段首所用“Generally speaking”，是写作中常用的连接语

12、，可以极好引出下文。文中复杂句的使用也很出彩，条理清楚，运用得当。再从语言上看，作者使用词汇较丰富，如“basic，contribution，steady”等，清晰且恰当地描述了图表。整体来说，虽文章末尾并未总结，且至最后一句才提到厨具，但并不影响其通篇效果，它给人的印象仍然是一部佳作。PART TWOWrite an answer to ONE of the questions 2-4 in this part. Write your answer in 200-250 words on a separate sheet.（分数：24.00）(1).Question 2 The Sales

13、Manager in your company is looking for a venue where he can hold a three-day conference for sales staff. You have recently attended a conference at the Marston Conference Centre and the Sales Manager has asked you to prepare a report on the suitability of the Centre for his conference. Write your re

14、port for the Sales Manager: describing your experience of the venue when you attended the conference there, assessing the positive and negative aspects of the venue, making a recommendation as to its suitability for your companys conference.（分数：8.00）_正确答案：(This report aims to describe the Marston Co

15、nference Centre and to make a recommendation as to its suitability for the upcoming three-day conference for sales staff. The information and recommendation are based on the experience I had as a participant at the marketing conference held there two weeks ago. Here is a brief outline of the points

16、I believe ought to be considered:Location: the conference center is not far from the highway and also easy to reach by public transport (trains to the village run every hour) and the centers shuttle service.Accommodation: A hotel next to the center offers approximately 170 well-equipped single rooms

17、. There are, however, no other hotels in the immediate neighborhood of the center.Conference Rooms: the center features twelve rooms of various sizes (10-1200 persons), all of them equipped to the latest standards of conference technology. Only three of them are equipped with a mobile stage, however

18、.Food: A restaurant and a bar at the conference center cater to the participants needs, serving delicious food at reasonable prices. Tile restaurant is open from 11: 00a. m. until 11:00p. m., the bar usually closes at about 2:00a. m. Service is well-organized and speedy.Staff at the center: staff at

19、 the center is very well-trained, highly professional, helpful and friendly and available 24 hours a day.Surroundings: the center is surrounded by a large park with ponds, benches and the like an ideal place for socializing in breaks.I would highly recommend holding the conference at the Marston Cot

20、fference Center as it is.)解析：解析 该文作者比较出色地完成了写作任务，语言使用比较自然，词汇运用丰富。通篇表意连贯，正式得体，写作格式比较恰当。只是最后表述并未完成，没达到预期的表达效果。不过整体而言，此文几乎涵盖了题目要求的所有内容，结构清晰，语言得当，是一篇较为优秀的习作。(2).Question 3 You are dissatisfied with the poor service that has recently been provided by the company responsible for delivering your products t

21、o your customers. Write a letter to the company: informing them of the fall in the standard of their service, explaining why you are dissatisfied, describing the bad effect the service has had on your business, detailing what action you intend to take if the service does not improve.（分数：8.00）_正确答案：(

22、Maria da SilvaBoticario Brasil32, Park AvenueSao: Paulo SPMary HigginsCustomer ServiceWzd Transport9, Wind RoadSao Paulo SPMay 17, 2003Dear Mr. Higgins,Boticario brasil has had a contract with your company for the last four years, since we decided to outsource our delivery service. The main reason f

23、or us to do so was because at the time we felt that a reliable business partner could better our distribution and reduce costs.Your deliveries were satisfactory until last Christmas; however, since January we have been finding the standard of your service absolutely below expectations. Last April, w

24、hen we were in the midst of launching our new product line, your company failed to deliver our loads to 3 of our major retailers, 2 of them being very important high street sites. Needless to say this had a terribly negative effect on our sales. We had just invested in a high-impact advertising camp

25、aign, and when our consumers went to the shops, the products simply were not there on the shelf.In April we were faced with yet another problem due to your poor service, when a delivery to Rio de Janeiro was 20 days late.I do hope you address this matter as top priority and re-establish the good ser

26、vice you used to provide, or else, Boticario will have to look for another business partner.I look forward to hearing from you.Yours Sincerely)解析：解析 这是一篇比较优秀的习作，较为出色地完成了写作任务，题目要求所有内容均已涵盖。从语气和口吻来看，这封商务信函符合题目所设置的背景要求，用词得当，表达清晰。作者对于商务信函的写作格式比较熟悉，运用恰当。全文布局合理，各段落依照写作目的一一展开，准确地表达了要表述的内容。此外，正文中使用了“Needless

27、 to say；I do hope；or else”等表达，起到了加强语气的作用，强调了表述目的。总的来说，该信函表意明确，语言得体，给人印象较为深刻。(3).Question 4 You feel that your companys main product or service would benefit from better publicity. The directors have asked you to write a proposal putting forward your ideas. Write your proposal for the directors: ment

28、ioning the product or service concerned, stating the shortcomings of the current advertising, outlining how your competitors publicise their products or services, suggesting a different approach to advertising.（分数：8.00）_正确答案：(Proposal for a new marketing campaignIntroductionThe purpose of this propo

29、sal is to recommend some changes in our advertising campaign concerning our mobile phones for business use. Our market share in this sector has slightly fallen, despite of our technological leadership in constructing such devices.FindingsWe are advertising our high end model in the same medias like

30、our other products. However, our target group are business executives. Therefore it would be advisable to place our advertisements in the Financial Times. We should also think about advertising in some business journals.We should change some aspects of our advertisements. It would be a good idea to

31、have pictures with people in business related situations, for example in meetings or in the business lounge at the airport. We should also focus on some key facts which are important for business executives. We should mention that we implemented every standard of mobile communication and that our ph

32、ones can be used everywhere in the world.Our competitors always state the weight of their phones and the quality of their energy units. We should make clear that our phones are superior even concerning these aspects. And of course our design is more sophisticated.ConclusionTo sum up, we should make some changes where we advertise and also the content of our advertisements.RecommendationsWe strongly recommend to implement the above measurements in due course.)解析：解析 该习作基本完成了写作任务，满足了题目的主要要求。词汇使用丰富，表述较为清晰。通篇划分段落，布局比较合理。只是总结部分过于简单模糊，表意不明确。文章末尾所提建议，有些多余，显得累赘。文章语言使用不太自然，但极少出现语法错误，且并未出现妨碍理解的表述。