高级写作-14及答案解析.doc

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1、高级写作-14 及答案解析(总分：8.00，做题时间：90 分钟)一、写作题(总题数：2，分数：8.00)1.PART ONEQuestion 1 The bar chart below shows the profits made by each of a companys three factories for each quarter of the year 2003. The pie chart shows the number of workers in each of the factories during that year. Using the information fro

2、m the charts, write a short report describing the trends in profits and the number of employees in each factory. Write 120140 words.（分数：2.00）_PART TWOWrite an answer to ONE of the questions 2-4 in this part. Write your answer in 200-250 words.（分数：6.00）(1).Question 2 This year, your company has used

3、an advertising agency to promote your products or services. Your boss has asked you to write a report about the advertising campaign which the agency arranged. Write the report for your boss: outlining what the advertising campaign consisted of, indicating what you feel the strengths and weaknesses

4、of the campaign were, explaining how successful you feel the advertising has been, suggesting ideas for future advertising.（分数：2.00）_(2).Question 3 You have seen the following advertisement and you want to enter your organization for the award.Most Improved Organisation AwardIf your organization has

5、 made improvements in the last year affecting employees and customers, write and tell us about them. The mo. st improved organization will win a silver cup and money to help pay for a further improvement benefiting staff. Write your letter to the competition secretary, Michael James: introducing you

6、r organization and saying what it does describing improvements your organization has made in the last year which have affected staff and customers saying how you would spend the prize money to benefit staff.（分数：2.00）_(3).Question 4 The Chief Executive of your company is concerned that staff morale s

7、eems to have deteriorated and has invited suggestions for making improvements. Write a proposal to the Chief Executive: suggesting why morale is low outlining the effects of low morale proposing some ways of improving morale indicating any disadvantages of your proposal.（分数：2.00）_高级写作-14 答案解析(总分：8.0

8、0，做题时间：90 分钟)一、写作题(总题数：2，分数：8.00)1.PART ONEQuestion 1 The bar chart below shows the profits made by each of a companys three factories for each quarter of the year 2003. The pie chart shows the number of workers in each of the factories during that year. Using the information from the charts, write

9、a short report describing the trends in profits and the number of employees in each factory. Write 120140 words.（分数：2.00）_正确答案：(This report outlines the development of profits in three plants, in London, Leeds and Bristol, in 2003 and describes the staffing situation in each plant.Bristol, the compa

10、nys largest factory, employed 600 people and reached profits of 12 million in the first quarter of 2003. The profits declined steadily, dropping to 9 million in the last quarter.The factory in Leeds had a workforee of 350 people. This made it the companys second largest plant. Profits remained almos

11、t unchanged at 8 million. In the third quarter however, they reached a low at 7.5 million.The London factorys workforee comprised 150 people. Profits did not vary much and remained just over 3 million. Nevertheless, they peaked in the second quarter with earnings exceeding the 4 million level.)解析：解析

12、 这是一篇非常优秀的习作，出色地完成了题目要求的所有写作任务。通篇段落分明，布局合理，语意明确，表达清晰。作者汲取了图表中所有的重要信息，准确而清楚地表述了题目要求的内容。通篇结构分明，作者能灵活运用连接手段，例如“Nevertheless”，很好地引出下文。从语言风格上看，全文正式得体，体现了商务报告严谨规范之特点。总的来说，这是一篇不可多得的佳作。PART TWOWrite an answer to ONE of the questions 2-4 in this part. Write your answer in 200-250 words.（分数：6.00）(1).Question

13、2 This year, your company has used an advertising agency to promote your products or services. Your boss has asked you to write a report about the advertising campaign which the agency arranged. Write the report for your boss: outlining what the advertising campaign consisted of, indicating what you

14、 feel the strengths and weaknesses of the campaign were, explaining how successful you feel the advertising has been, suggesting ideas for future advertising.（分数：2.00）_正确答案：(Background and purpose of the reportOur company, Fish-pro Ltd., carried out an advertising campaign in summer 2004 in cooperat

15、ion with advertising agency RGS Ltd. Aim of this report is to evaluate how successfully the campaign was carried out and also to asses main points which need to be taken into account when organizing summer 2005 campaign.Content of the campaignIn the campaign three different methods were used when th

16、e customers were approached. Firstly, the current customers of Fish-pro were contacted by sending them a letter including a catalogue presenting all the new products Fish-pro has available. In addition, the general public was approached by the use of two mass medias: magazines and the radio.Strength

17、s and weaknesses of the campaignThe strength of the campaign was that by using three different methods to approach the current and prospective customers, Fish-pro was able to reach an audience of 100, 000 future customers. In addition, according to the survey made with the current customers after th

18、e campaign, Fish-pro strengthened its image as the number one store of professional fishing equipment. The weakness of the campaign according to the survey and according to my personal view was that the campaign was very similar to the campaigns that the competitors of Fish-pro have introduced earli

19、er. Therefore it is not certain that Fish-pro is able to increase its market share in the highly competitive fishing equipment markets.Future advertising campaignsWhen starting to prepare the summer 2005 campaign I suggest that Fish-pro would carry out a more visible and in certain ways more aggress

20、ive campaign compared to the 2004 campaign.)解析：解析 该习作较为出色地完成了写作任务。语言使用极为自然，表达较明确。通篇结构分明，脉络清晰，布局相当合理。题目要求的内容均已涵盖，只是最后一个重点部分未拓展深入，过于简单。全文语言丰富，虽也能发现少量的语(2).Question 3 You have seen the following advertisement and you want to enter your organization for the award.Most Improved Organisation AwardIf your

21、organization has made improvements in the last year affecting employees and customers, write and tell us about them. The mo. st improved organization will win a silver cup and money to help pay for a further improvement benefiting staff. Write your letter to the competition secretary, Michael James:

22、 introducing your organization and saying what it does describing improvements your organization has made in the last year which have affected staff and customers saying how you would spend the prize money to benefit staff.（分数：2.00）_正确答案：(Geneva, the 27 th November, 2004Dear Sir,I am writing regardi

23、ng the advertisement called Most Improved Organisation Award.I work in a bank in Geneva. We are specialized in private banking.Our organization made big improvements for handicapped people last year.They rebuilt the building to order to make it accessible to wheelchairs. But they also engaged two de

24、af and two blind people. Being next to those people several employees asked to learn their language. The bank then organized lessons for braille and sign language.This new experience touched many clients and the building is now accessible for everybody.Furthermore, there is a new positive motivation

25、 and atmosphere inside the organization.If the bank win the price, we will reinvest the money into advertisement for disabled people and we will create a foundation. We would like help people to communicate and to help handicapped people to find interesting jobs. It will be a hard task but a nice on

26、e.I hope that you will be touched by the effort made.If you have any requests or need any further information, please do not hesitate to call me.I look forward to hearing from you and remain,Yours faithfully,Francoise DupontSenior Private Banker)解析：解析 该习作基本满足了题目要求，是一篇能够完成写作任务的信函，符合题目所设置的背景。文章整体结构较为清

27、晰，表意较明确，只是段落过多使表述显得分散。作者的语言运用能力一般，文中未出现复杂的词汇或句式，全文段落依写作目的展开，较为简单。但作者所用表述，例如“Furthermore”，还是可以(3).Question 4 The Chief Executive of your company is concerned that staff morale seems to have deteriorated and has invited suggestions for making improvements. Write a proposal to the Chief Executive: sugg

28、esting why morale is low outlining the effects of low morale proposing some ways of improving morale indicating any disadvantages of your proposal.（分数：2.00）_正确答案：(IntroductionThis proposal aims at showing why staff morale has deteriorated and suggesting ways of improving the current situation.Findin

29、gsApart from most superiors opinion that their subordinates are not happy with their job and have developed a low morale towards it due to unsatisfactory salaries and not enough fringe benefits, a survey among the workforce has shown that the real reasons for this problem are to be found elsewhere.

30、Many of the employees mentioned their fixed working hours and yet constantly changing amounts of incoming orders, which-as they claim-leads to boredom at work on some days and pure stress on others. But even more staff members have complaint about constant organizational changes without ever getting

31、 the information of what exactly will change beforehand. The effects can be noticed in every department of the company. Superiors and department directors say that their subordinates are not willing to do any, extra work and are absolutely not open for any changes.RecommendationsIt is suggested that

32、 the first step towards a better work atmosphere be the introduction of flexi time. That way the employees can leave earlier when there isnt much work to do and stay longer when the amount of work rises.The problem of organizational changes should be tackled in three different ways. First of all sup

33、ervisors are to be encouraged to pass more information on to the workforce, secondly the employees should become more involved in the decision making process and at last there should be annual feedbacks by the employees about their superiors. The downside of these actions is that they are quite time consuming and this of course leads to more costs but on the other hand there will be less fluctuation.)解析：解析 这篇文章比较出色地完成了写作任务，题目要求的内容都涵盖了。结构清晰、分明，语言自然、得体。作者能够恰当地使用各种连接手法，例如：Apart from；First of all；secondly 等，体现全文结构的连贯。通篇表达清晰，内在关联掌控较好。然而，文中还是出现了一些语法错误和表意不明确的地方，对于其整体效果有些影响。不过还是可以称得上一篇比较好的习作。