大学英语四级阅读分类真题1及答案解析.doc
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1、大学英语四级阅读分类真题 1及答案解析(总分:100.00,做题时间:90 分钟)一、Reading Comprehensio(总题数:0,分数:0.00)二、Section A(总题数:0,分数:0.00)三、Passage One(总题数:1,分数:10.00)Paragraph 1 Junk food is everywhere. Were eating way too much of it. Most of us know what were doing and yet we do it anyway.Paragraph 2 So heres a suggestion offered
2、by two researchers at the Rand Corporation: Why not take a lesson from alcohol control policies and apply them to where food is sold and how its displayed?Paragraph 3 “Many policy measures to control obesity (肥胖症) assume that people consciously and rationally choose what and how much they eat and th
3、erefore focus on providing information and more access to healthier foods,“ note the two researchers.Paragraph 4 “In contrast,“ the researchers continue, “many regulations that dont assume people make rational choices have been successfully applied to control alcohol, a substancelike foodof which im
4、moderate consumption leads to serious health problems.“Paragraph 5 The research references studies of peoples behavior with food and alcohol and results of alcohol restrictions, and then lists five regulations that the researchers think might be promising if applied to junk foods. Among them:Paragra
5、ph 6 Density restrictions: licenses to sell alcohol arent handed out unplanned to all comers but are allotted (分配) based on the number of places in an area that already sell alcohol. These make alcohol less easy to get and reduce the number of psychological cues to drink.Paragraph 7 Similarly, the r
6、esearchers say, being presented with junk food stimulates our desire to eat it. So why not limit the density of food outlets, particularly ones that sell food rich in empty calories? And why not limit sale of food in places that arent primarily food stores?Paragraph 8 Display and sales restrictions:
7、 California has a rule prohibiting alcohol displays near the cash registers in gas stations, and in most places you cant buy alcohol at drive-through facilities. At supermarkets, food companies pay to have their wares in places where theyre easily seen. One could remove junk food to the back of the
8、store and ban them from the shelves at checkout lines. The other measures include restricting portion sizes, taxing and prohibiting special price deals for junk foods, and placing warning labels on the products.(分数:10.00)(1).What does the author say about junk food?APeople should be educated not to
9、eat too much.BIt is widely consumed despite its ill reputation.CIts temptation is too strong for people to resist.DIt causes more harm than is generally realized.(分数:2.00)A.B.C.D.(2).What do the Rand researchers think of many of the policy measures to control obesity?AThey should be implemented effe
10、ctively.BThey provide misleading information.CThey are based on wrong assumptions.DThey help people make rational choices.(分数:2.00)A.B.C.D.(3).Why do policymakers of alcohol control place density restrictions?AFew people are able to resist alcohols temptations.BThere are already too many stores sell
11、ing alcohol.CDrinking strong alcohol can cause social problems.DEasy access leads to customers over-consumption.(分数:2.00)A.B.C.D.(4).What is the purpose of Californias rule about alcohol display in gas stations?ATo effectively limit the density of alcohol outlets.BTo help drivers to give up the habi
12、t of drinking.CTo prevent possible traffic jams in nearby areas.DTo get alcohol out of drivers immediate sight.(分数:2.00)A.B.C.D.(5).What is the general guideline the Rand researchers suggest about junk food control?AGuiding people to make rational choices about food.BEnhancing peoples awareness of t
13、heir own health.CBorrowing ideas from alcohol control measures.DResorting to economic, legal and psychological means.(分数:2.00)A.B.C.D.四、Passage Two(总题数:1,分数:10.00)Paragraph 1 Kodaks decision to file for bankruptcy (破产) protection is a sad, though not unexpected, turning point for a leading American
14、corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.Paragraph 2 Although many attribute Kodaks downfall to “complacency (自满),“ that explanation doesnt acknowledge the lengths to which the company went to
15、reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film-and in fact, Kodak invented the first digital camera in 1975but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.Paragraph 3 It wasnt that Kodak w
16、as blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.Paragraph 4 Kodak is an example of a firm that was very much aware that they had to
17、 adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies have a difficult time switching to new markets because there is a temptation to put existing assets into the new businesses.Paragraph 5 Although Kodak anticipated the inevitable rise of digital photography, its
18、corporate (企业的)culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.Paragraph 6 Kodaks downfall over the last sever
19、al decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodaks decision
20、 not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace.(分数:10.00)(1).What do we learn about Kodak?AIt went bankrupt all of a sudden.BIt is appr
21、oaching its downfall.CIt initiated the digital revolution in the film industry.DIt is playing the dominant role in the film market.(分数:2.00)A.B.C.D.(2).Why does the author mention Kodaks invention of the first digital camera?ATo show its early attempt to reinvent itself.BTo show its effort to overco
22、me complacency.CTo show its quick adaptation to the digital revolution.DTo show its will to compete with Japans Fuji Photo.(分数:2.00)A.B.C.D.(3).Why do large companies have difficulty switching to new markets?AThey find it costly to give up their existing assets.BThey tend to be slow in confronting n
23、ew challenges.CThey are unwilling to invest in new technology.DThey are deeply stuck in their glorious past.(分数:2.00)A.B.C.D.(4).What does the author say Kodaks history has become?AA burden.BA mirror.CA joke.DA challenge.(分数:2.00)A.B.C.D.(5).What was Kodaks fatal mistake?AIts blind faith in traditio
24、nal photography.BIts failure to see Fuji Photos emergence.CIts refusal to sponsor the 1984 Olympics.DIts overconfidence in its corporate culture.(分数:2.00)A.B.C.D.五、Passage Three(总题数:1,分数:10.00)Paragraph 1 As you are probably aware, the latest job markets news isnt good: Unemployment is still more th
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- 大学 英语四 阅读 分类 答案 解析 DOC
