大学英语三级A级-阅读理解(三)及答案解析.doc
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1、大学英语三级 A级-阅读理解(三)及答案解析(总分:25.00,做题时间:90 分钟)一、阅读理解(总题数:5,分数:25.00)Task 1Packaging is a very important form of advertising. A package can sometimes motivate people to buy products. For example, a little child might ask for a breakfast food contained in a box with a picture of a TV character. The child
2、 is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products or to ask their parents to buy for them.Some packages suggest that a buyer will get something for
3、 nothing. Food products sold in reusable containers are examples of this. Although a similar product in plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is flee. However, the cost of the container is added to the
4、cost of the product.The size of a package also motivates a buyer. Maybe the package has “Economy Size“ or “Family Size“ printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold
5、 and the price of the basic unit.The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.(分数:5.00)(1).“A buyer wi
6、ll get something for nothing“ in paragraph 2 may probably mean _.(分数:1.00)A.a buyer will not get what he pays forB.a buyer will get more than what he pays forC.a buyer will get something useful free of chargeD.a buyer will get more but pay less(2).From the passage we know the buyer pays more attenti
7、on to _.(分数:1.00)A.the size of a containerB.a container with attractive pictureC.a well-designed containerD.a plain container with low cost(3).What suggestion does the writer give in the passage?(分数:1.00)A.Its not good to buy the product which is sold in a glass or dish.B.The quality of a container
8、has nothing to do with the quality of the product.C.The best choice for a buyer is to buy a product in a plain package.D.A buyer should buy what he needs most rather than a well-designed packag(4).Which of the following sentences is NOT true according to the passage?(分数:1.00)A.In fact glasses or dis
9、hes used for packaging do not cost money at all.B.“Family Size“ printed on the package means that it is rather economic.C.To a child, even to an adult, the form is far more important than the content.D.Words and pictures written on the package are thought to be an advertisement.(5).What do you think
10、 is the best title for the passage?(分数:1.00)A.How to Package a ProductB.How to Make an AdvertisementC.How to Sell ProductsD.How to Attract More BuyersTask 2In Washington D.C., 1600 Pennsylvania Avenue is a very special address. It is the address of the White House, the home of the president of the U
11、nited States.Originally the White House was gray and was called the Presidential Palace. It was built from 1792 to 1800. At this time, the city of Washington itself was being built. It was to be the nations new capital city. George Washington, the first president, and Pierre Charles 12Enfant, a Fren
12、ch engineer, chose the place for the new city. LEnfant then planned the city. The presidents home was an important part of the plan.A contest was held to pick a design for the presidents home. An architect named James Hobart won. He designed a large three-story house of gray stone.President Washingt
13、on never lived in the Presidential Palace. The first president to live there was John Adams, the second president of the United States, and his wife Mrs. Adams did not really like her new house. In her letters, she often complained about the cold. Fifty fireplaces were not enough to keep the house w
14、arm!In 1812 the United States and Britain went to war. In 1814 the British invaded Washington. They burned many buildings, including the Presidential Palace. After the war James Hoban, the original architect, partially rebuilt the presidents home. To cover the marks of the fire, the building was pai
15、nted white. Before long it became known as the White House.The White House is one of the most popular tourist attractions in the United States. Every year more than 1.5 million visitors go through the five rooms that are open to the public.(分数:5.00)(1).The White House was built in Washington _.(分数:1
16、.00)A.because a French engineer was invited to design itB.because President George Washington liked to live in itC.because the British invaders lived in it in 1812-1814D.because it was to be the nations capital city(2).The Presidential Palace was _.(分数:1.00)A.painted gray and whiteB.made of gray sto
17、neC.made of white stoneD.made very warm in winter(3).The presidents home and the city of Washington were _.(分数:1.00)A.built by the American armyB.built by the British troopsC.planned by George WashingtonD.planned by a Frenchman(4).The original home of the president needed to be rebuilt _.(分数:1.00)A.
18、because John Adams wife did not like itB.because it was cold in winter even with 50 fireplacesC.because it had burned down during the warD.because George Washington was not willing to live in it(5).The new presidential home was painted white to _.(分数:1.00)A.cover the marks of fireB.attract tourists
19、from FranceC.please Mrs. John AdamsD.keep it warm in winterTask 3The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed
20、 to peoples desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers money.Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered
21、to dieters (节食者) with the message that there were fewer calories (热量单位,卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.On the positi
22、ve side, emotional appeals may respond to a consumers real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire
23、 insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buy
24、ing it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.(分数:5.00)(1).Advertising can persuade the consumer to buy worthless products by _.(分数:1.00)A.stressing their high qualityB.convincing him of their
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