1、大学英语三级 A级-阅读理解(三)及答案解析(总分：25.00，做题时间：90 分钟)一、阅读理解(总题数：5，分数：25.00)Task 1Packaging is a very important form of advertising. A package can sometimes motivate people to buy products. For example, a little child might ask for a breakfast food contained in a box with a picture of a TV character. The child
2、 is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products or to ask their parents to buy for them.Some packages suggest that a buyer will get something for
3、 nothing. Food products sold in reusable containers are examples of this. Although a similar product in plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is flee. However, the cost of the container is added to the
4、cost of the product.The size of a package also motivates a buyer. Maybe the package has “Economy Size“ or “Family Size“ printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold
5、 and the price of the basic unit.The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.（分数：5.00）(1).“A buyer wi
6、ll get something for nothing“ in paragraph 2 may probably mean _.（分数：1.00）A.a buyer will not get what he pays forB.a buyer will get more than what he pays forC.a buyer will get something useful free of chargeD.a buyer will get more but pay less(2).From the passage we know the buyer pays more attenti
7、on to _.（分数：1.00）A.the size of a containerB.a container with attractive pictureC.a well-designed containerD.a plain container with low cost(3).What suggestion does the writer give in the passage?（分数：1.00）A.Its not good to buy the product which is sold in a glass or dish.B.The quality of a container
8、has nothing to do with the quality of the product.C.The best choice for a buyer is to buy a product in a plain package.D.A buyer should buy what he needs most rather than a well-designed packag(4).Which of the following sentences is NOT true according to the passage?（分数：1.00）A.In fact glasses or dis
9、hes used for packaging do not cost money at all.B.“Family Size“ printed on the package means that it is rather economic.C.To a child, even to an adult, the form is far more important than the content.D.Words and pictures written on the package are thought to be an advertisement.(5).What do you think
10、 is the best title for the passage?（分数：1.00）A.How to Package a ProductB.How to Make an AdvertisementC.How to Sell ProductsD.How to Attract More BuyersTask 2In Washington D.C., 1600 Pennsylvania Avenue is a very special address. It is the address of the White House, the home of the president of the U
11、nited States.Originally the White House was gray and was called the Presidential Palace. It was built from 1792 to 1800. At this time, the city of Washington itself was being built. It was to be the nations new capital city. George Washington, the first president, and Pierre Charles 12Enfant, a Fren
12、ch engineer, chose the place for the new city. LEnfant then planned the city. The presidents home was an important part of the plan.A contest was held to pick a design for the presidents home. An architect named James Hobart won. He designed a large three-story house of gray stone.President Washingt
13、on never lived in the Presidential Palace. The first president to live there was John Adams, the second president of the United States, and his wife Mrs. Adams did not really like her new house. In her letters, she often complained about the cold. Fifty fireplaces were not enough to keep the house w
14、arm!In 1812 the United States and Britain went to war. In 1814 the British invaded Washington. They burned many buildings, including the Presidential Palace. After the war James Hoban, the original architect, partially rebuilt the presidents home. To cover the marks of the fire, the building was pai
15、nted white. Before long it became known as the White House.The White House is one of the most popular tourist attractions in the United States. Every year more than 1.5 million visitors go through the five rooms that are open to the public.（分数：5.00）(1).The White House was built in Washington _.（分数：1
16、.00）A.because a French engineer was invited to design itB.because President George Washington liked to live in itC.because the British invaders lived in it in 1812-1814D.because it was to be the nations capital city(2).The Presidential Palace was _.（分数：1.00）A.painted gray and whiteB.made of gray sto
17、neC.made of white stoneD.made very warm in winter(3).The presidents home and the city of Washington were _.（分数：1.00）A.built by the American armyB.built by the British troopsC.planned by George WashingtonD.planned by a Frenchman(4).The original home of the president needed to be rebuilt _.（分数：1.00）A.
18、because John Adams wife did not like itB.because it was cold in winter even with 50 fireplacesC.because it had burned down during the warD.because George Washington was not willing to live in it(5).The new presidential home was painted white to _.（分数：1.00）A.cover the marks of fireB.attract tourists
19、from FranceC.please Mrs. John AdamsD.keep it warm in winterTask 3The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed
20、 to peoples desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers money.Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered
21、to dieters (节食者) with the message that there were fewer calories (热量单位，卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.On the positi
22、ve side, emotional appeals may respond to a consumers real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire
23、 insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buy
24、ing it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.（分数：5.00）(1).Advertising can persuade the consumer to buy worthless products by _.（分数：1.00）A.stressing their high qualityB.convincing him of their
25、low priceC.maintaining a balance between quality and priceD.appealing to his buying motives(2).The reason why the bread advertisement is misleading is that _.（分数：1.00）A.thin slices of bread could contain more caloriesB.the loaf was cut into regular slicesC.the bread was not genuine breadD.the total
26、number of calories in the loaf remained the same(3).The passage tells us that _.（分数：1.00）A.sometimes advertisements really sell what the consumer needsB.advertisements occasionally force consumers into buying things they don t needC.the buying motives of consumers are controlled by advertisementsD.f
27、ire insurance is seldom a worthwhile investment(4).It can be inferred from the passage that a smart consumer should _.（分数：1.00）A.think carefully about the benefits described in the advertisementsB.guard against the deceiving nature of advertisementsC.be familiar with various advertising strategiesD.
28、avoid buying products that have strong emotional appeal(5).The passage is mainly about _.（分数：1.00）A.how to make a wise buying decisionB.ways to protect the interests of the consumerC.the positive and negative aspects of advertisingD.the function of advertisements in promoting salesTask 4Some people
29、seem to have a knack (决窍) for learning languages. They can pick up new vocabulary, master rules of grammar, and learn to write in the new language much more quickly than other people. They do not seem to be any cleverer than others. What makes language learning so much easier for them? Perhaps if we
30、 take a close look at these successful language learners, we may discover a few techniques which make language learning easier for them.Firstly, successful language learners are independent learners. They do not depend on the book or the teacher; theyd rather discover their own way to learn the lang
31、uage than wait for the teacher to explain everything. They try to find the sentence patterns, the rules and the meaning of the new word by themselves. They are good guessers. They look for clues and form their own conclusions. When they guess wrong, they guess again. They try to learn from their mis
32、takes.Besides, successful language learning is active learning. Therefore, successful learners do not wait for a chance to use the language; they look for such a chance. They find people who speak the language and they ask these people to correct them whenever they make a mistake. They will try anyt
33、hing to communicate. They are not afraid to repeat; they are willing to make mistakes and try again. When communication is difficult, they can accept information that is inexact or incomplete. It is more important for them to learn to think in the language than to know every words meaning.Finally, s
34、uccessful language learners are learners with a purpose. They want to learn the language because they have an interest in the language and the people who speak it. It is necessary for them to learn the language in order to communicate with these people and to learn from them.（分数：5.00）(1).Successful
35、language learners are independent, so successful learners _.（分数：1.00）A.depend on the book or the teacherB.wait for the teacher to explain everythingC.learn from their mistakesD.discover their own way to learn languages(2).According to the passage, what will successful language learners do when they
36、meet some new words?（分数：1.00）A.Try to guess their meanings.B.Ask their teachers.C.Look the new words up in the dictionary.D.Pay no attention to them.(3).Successful language learning is active, so successful learners _.（分数：1.00）A.wait for a chance to use the languageB.look for a chance to use the lan
37、guageC.only use the language in classD.try to avoid using the language(4).Why do successful language learners want to learn the language?（分数：1.00）A.Because they want to find better jobs.B.Because they want to get good marks in their exams.C.Because they are interested in the language and the people
38、who speak it.D.Because they have a knack for learning languages.(5).The purpose of the passage is to _.（分数：1.00）A.explain the importance of language learningB.introduce some useful techniques of language learningC.teach people how to learn EnglishD.compare language teaching with language learningTas
39、k 5Why dont birds get lost on their long flights from one place to another? Scientists have puzzled over this question for a long time. Now theyre starting to fill in the blanks. Not long ago, experiments showed that birds use the sun to guide them during daylight hours. How do birds fly at night? T
40、ests with artificial stars have proved that certain night- flying birds are able to follow the stars in their long-distance flights.A dove had spent its lifetime in a cage and had never flown under a natural sky. But it had an inborn ability to use the stars for guidance. The birds cage was placed u
41、nder an artificial star-filled sky. The bird tried to fly in the same direction as that taken by his outdoor cousins. Any change in the position of the artificial stars caused a change in the direction of his flight.But the stars are apparently their main means of navigation. When the stars are hidd
42、en by clouds, they apparently find their way by such landmarks as fiver courses, mountain ranges, coast lines. But when its too dark to see these things, the doves circle helplessly, unable to find their way.（分数：5.00）(1).The reasons why birds dont get lost on their long flights _.（分数：1.00）A.have bee
43、n known to scientists for yearsB.have only recently been discoveredC.are known by everyoneD.will probably remain a mystery(2).During daylight hours, birds _.（分数：1.00）A.fly aimlesslyB.rely on landmarksC.rely on the sun for guidanceD.are more likely to get lost(3).By “his outdoor cousins“, the author
44、means _.（分数：1.00）A.other experimentersB.the other doves of the same broodC.doves under the natural skyD.other birds in general(4).The experiment with the dove indicates that _.（分数：1.00）A.birds have to be taught to navigateB.a bird that has been caged will not fly long distancesC.some birds cannot fl
45、y at nightD.some birds seem to follow the stars when they fly at night(5).In total darkness, doves _.（分数：1.00）A.use landmarksB.dont know which way to flyC.fly back homeD.wait for the stars to appear大学英语三级 A级-阅读理解(三)答案解析(总分：25.00，做题时间：90 分钟)一、阅读理解(总题数：5，分数：25.00)Task 1Packaging is a very important fo
46、rm of advertising. A package can sometimes motivate people to buy products. For example, a little child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, g
47、ames printed on a package, or a small gift inside a box also motivate many children to buy products or to ask their parents to buy for them.Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in
48、 plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is flee. However, the cost of the container is added to the cost of the product.The size of a package also motivates a buyer. Maybe the package has “Economy Size“
49、or “Family Size“ printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.（分
