大学四级-1806及答案解析.doc
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1、大学四级-1806 及答案解析(总分:712.00,做题时间:90 分钟)一、Part Writing(总题数:1,分数:106.00)1.1. 英语是一种交流工具。2. 英语已成为一种世界性语言。3. 我们希望与外界交流。 Why Do You Study English(分数:106.00)_二、Part Reading Compr(总题数:1,分数:70.00)China promises Internet bountyYahoo! will pay $ 1 billion for a stake in the Chinese e-commerce firm Alibaba. com a
2、s it battles other U.S. Internet companies for a foothold in Chinas fast-growing Internet market.Other major U.S. Web players such as eBay, Amazon. com, Barry Dillers Interactive Corp. and Monster. com are shelling out big bucks for Chinese companies, although Yahoo! hit a new record.Why the spendin
3、g spree?The same mason U. S. companies from Coca-Cola to General Motors have long beaten a path to Chinas door: The nation has a lot of people. And now it has a burgeoning middle class, primed to revel in prosperity by buying consumer goods.Less than 8 percent of Chinas 1.3 billion people are online
4、but that still gives it 103 million Inter- net users, second only to the United States, with 203 million. By 2009, the number of Chinese Netizens is expected to surpass the number of Americans online. That year, Chinese e-commerce will be a $ 390.9 billion market, according to the research firm IDC.
5、Those colossal projections have U. S. investors salivatingeven though actual Internet sales in China to date are minuscule. Yahoos billion-dollar deal Thursday gives it a 40 percent stake in a company with just $ 68 million in 2004 revenue. It follows last weeks debut of Baidu. com “the Google of Ch
6、ina“ which skyrocketed 354 percent on its opening day of trading on the Nasdaq stock market, despite having just $ 13.4 million in 2004 revenues. Google has a 2.6 percent stake in Baidu and reportedly would like more.Moreover, e-commerce has some big obstacles in a country where credit cards are sti
7、ll, rare. Internet transactions are sometimes paid for by sending bicycle messengers with cash. PCs are beyond the reach of most of the multitudes, who had a gross national per capita income in 2002 of just $ 940, according to the World Bank.But its massive demographics and surging economyChinas CDP
8、 grew 9 percent in 2004make the Peoples Republic seem all the riper to U.S. companies. Now that explosive growth has slowed in the United States, Internet moguls see China as vast virgin territory.“We are doubling down in China because the potential for Internet commerce in that country is simply ex
9、traordinary,“ eBay CEO Meg Whitman told analysts in February.Internet firms in China “are getting in at the very beginning of a consumer economy thats really nascent,“ said Laura Martin, senior analyst with Soleil/Media Metrics in Pasadena, Calif. “First movers have the best advantage at creating en
10、ormous amounts of value.“Add to that the Chinese propensity for homegrown enterprises, and youve got a mini-gold rush as U. S, Internet firms vie for Chinese partners to help them penetrate beyond the Great Wall.Peter Sealey, an adjunct professor of marketing at the University of California-Berkeley
11、s Haas School of Business, was chief marketing officer for the Coca-Cola Corp. in 1979 when it entered China.Like the U.S. Internet firms, Coke allied with Chinese companies. “You always want a partner on the ground whos native to the territory, who knows the political system, who has connections,“
12、Sealey said.The soft-drink firm faced some marketing challenges. “Coke is an acquired taste,“ he said. “We had Fanta Orange sodaa taste (the Chinese) were accustomed to. We used to take a case of 24 bottles of Fanta and swap in two bottles of Coke. Then we had to run ads explaining that Coke should
13、be consumed cold.“Internet firms are likely to face a different set of cultural barriers. The reliance on a cash economy is a big one. To help spur Web transactions, eBay is introducing its online payment system PayPal in China this year. Alibaba, Yahoos new partner, already has a payment system cal
14、led Alipay.Then theres cost. “To use the. Internet you have to have access to a PC, and PCs are multihundred-dollar items, whereas Coke is a 39 cent good in China,“ Martin said.China does have a growing number of Internet cafes, offering a low-cost way to get online. It also has cell phones galorewh
15、ich provide a vehicle for people to shop, search, text-message and make other online transactions.“Chinese are crazy about cell phones; the penetration is incredible,“ said Chris McNally, a China analyst at the East-West Center in Honolulu. “I traveled through a remote, scarcely populated part of Ti
16、- bet and along the roadside saw poor farm girls speaking on cell phones with their friends.“Still, the infrastructure challenges mean the payoff for Internet firms could be a while coming.“Were talking about a multidecade period here over which things will unfold,“ Martin said.(分数:70.00)(1).Less th
17、an 18 percent of Chinas 1.3 billion people are online.(分数:7.00)填空项 1:_(2).Google has a 2.6 percent stake in Sohu and reportedly would like more.(分数:7.00)填空项 1:_(3).Chinas GDP grew 9 percent in 2004.(分数:7.00)填空项 1:_(4).The potential for Internet commerce in China is simply extraordinary.(分数:7.00)填空项
18、1:_(5).Chinas GNP will grow 12 percent in this year.(分数:7.00)填空项 1:_(6).Peter Sealey is an adjunct professor of marketing at the University of California-Berkeleys Haas School of Business.(分数:7.00)填空项 1:_(7).Yahoo, Alibabas new partner, already has a payment system called Alipay.(分数:7.00)填空项 1:_(8).
19、Now China has a _, primed to revel is prosperity by buying consumer goods,(分数:7.00)填空项 1:_(9).Internet firms in China “are getting in at the very beginning of a _ thats really nascent“.(分数:7.00)填空项 1:_(10).Internet firms are likely to face a different set of _.(分数:7.00)填空项 1:_三、Part Listening Com(总题
20、数:0,分数:0.00)四、Section A(总题数:3,分数:105.00)Questions 11 to 18 are based on the conversation you have just heard.(分数:56.00)(1).A. Shes been dismissed for her poor performance.B. Shes been fired by the company.C. She has been given a months leave.D. She has been offered a new job.(分数:7.00)A.B.C.D.(2).A)
21、He had to work overtime. C) His car ran out of gas.B) He was held up in traffic. D) He had a traffic accident.(分数:7.00)A.B.C.D.(3).A) Shes broken the pen. C) Shes returned the pen.B) Shes lent the pen to someone. D) She does not know where the pen is.(分数:7.00)A.B.C.D.(4).A) Mr. Whites reason for lea
22、ving. C) How to apply or a job.B) Mr. Whites new appointment. D) A vacant job.(分数:7.00)A.B.C.D.(5).A) Be hostile to Nancy. C) Talk to Nancy herself.B) Ask Nancy to come out. D) Write a letter to Nancy.(分数:7.00)A.B.C.D.(6).A. He is often asked to go and see exhibitions.B. He would like to go and see
23、the exhibition.C. He went to see the exhibition last year.D. He definitely does not want to go.(分数:7.00)A.B.C.D.(7).A) Plane. C) Train.B) Car. D) Ship.(分数:7.00)A.B.C.D.(8).A. Nick cant go on studying because he has to work in a steel plant.B. Nick has earned enough money for his senior year.C. Nick
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- 大学 1806 答案 解析 DOC
