大学六级-166及答案解析.doc

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1、大学六级-166 及答案解析(总分：632.00，做题时间：90 分钟)一、Part Writing(总题数：1，分数：106.00)1.你们学校将开展一次赴西部支教的活动，在校生均可参加，为期一年，教授的课程为初中语文、数学、英语、物理和化学。请你以学生会名义，起草一份本次活动的宣传启事。 Announcement _ _ _ （分数：106.00）_二、Part Reading Compr(总题数：1，分数：70.00)Pizza Hut Pizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank and

2、 Dan Carney had the idea to open a pizza parlor. They borrowed $ 600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost a decade later, Pizza Hut would be serving one million customers a week in its 310 locations. In 1970, Pizza

3、 Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990s“ Pizza Hut sales had reached $ 4 billion worldwide. In 1998, Pizza Hut celebrated its 40th anniversary, and launched its famo

4、us campaign “The Best Pizzas Under One Roof.“ In 1996, Pizza Hut sales in the United States were over $ 5 million. Out of all the existing pizza chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Hut“s market share has slowly eroded because of intense competition from their rivals

5、 Domino“s, Little Caesar“s and newcomer Papa John“s. Home delivery was a driving force for success, especially for Pizza Hut and Domino“s. However, this forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items

6、 such as buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common t

7、opping found on pizzas. In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be the first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding somet

8、hing new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn“t necessarily want pizza. Another strategy they used in the past and are still using

9、 is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly differentdifferent enough that customers will think it“s a whole new product. Look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza

10、Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the “BigFoot“, which was two square feet of pizza cut into 21 slices. In 1995, they introduced “Stuffed Crust Pizza“, where the crust would be fille

11、d with cheese. In 1997, they marketed “The Edge“, which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing “The Big New Yorker,“ trying to bring the famous New York style pizza to the whole country. Another opportunity that Pizza Hut has is their new ordering

12、 online system. Anyone with Internet access can order whatever they wish and get it delivered to their house without even speaking to someone. This program has just been started, so we do not have any numbers to support whether or not it will be a success. Lastly, Pizza Hut has always valued custome

13、r service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a 1-800 number customer hotline, and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysi

14、s of current and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future. However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has h

15、igher overhead costs, due to the restaurant that other competitors don“t have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low-cost producer. They rely on their quality pizza and good service to account for their higher

16、 prices. An indirect weakness that Pizza Hut has is that they have lost a lot of their customers and market share due to such intense competition with competitors. Pizza Hut“s opportunities are almost endless. Revenue with their new innovative pizzas, and increase brand loyalty with good customer se

17、rvice. Pizza Hut“s, number one threats are from their competitors. Currently, their closest competitor is Domino“s Pizza. Domino“s main competitive advantage over Pizza Hut is their price. It is generally lower than Pizza Hut. Also, Domino“s was very profitable when they ran the promotional deal of

18、delivering a pizza within 30 minutes. However, many lawsuits have been filed against Domino“s in the past for reckless driving by their drivers, so Domino“s withdrew the promotion. Little Caesar“s is another one of Pizza Hut“s competitors, right behind Domino“s in market share. Little Caesar“s is fa

19、mous for offering large quantities of pizza for less money. Other competitors include Papa John“s, Sbarro, and Pizza Inn. A problem facing all of the pizza chains is that each of their individual competitive advantages is pretty much everyone“s competitive advantages. Most if not all the top pizza c

20、hains offer free delivery, and always have some sort of promotional deal offering large pizzas at reduced prices. Other competitors to take into consideration are frozen pizzas and make-it-yourself pizzas that are purchased in grocery stores. Some examples of these are Tombstone Pizzas, Boboli, and

21、Di“Gornio pizzas.（分数：70.00）(1).Pizza Hut expanded its business into many parts of the country by the time of -|_|-.（分数：7.00）A.1958B.1959C.1969D.1970(2).Pizza Hut“s market share has slowly become small because of -|_|-since 1996.（分数：7.00）A.intense competition from their rivalsB.depressionC.no diversi

22、ficationD.not having competitive advantages(3). -|_|-is now commonly served as topping at pizza restaurants.（分数：7.00）A.FruitB.Buffalo wingC.Italian cheese breadD.Chicken(4).One of its main strategies that Pizza Hut still follows today is to -|_|-.（分数：7.00）A.deliver a pizza within 30 minutesB.diversi

23、fy the products they offerC.offer large quantities of pizza for less moneyD.sell frozen pizzas and make-it-yourself pizzas(5).In Pizza Hut, a Pan Pizza was -|_|-to serve in 5 minutes.（分数：7.00）A.guaranteedB.cutC.filledD.marked(6).If you want a pizza from Pizza Hut delivered directly to your house wit

24、hout speaking to someone, you have to have -|_|-in the first place.（分数：7.00）A.telephoneB.paperC.carD.internet access(7).In order to make sure their customers were happy, Pizza Hut introduced -|_|-.（分数：7.00）A.two customer satisfaction programsB.a 1-600 number customer hotlineC.a customer call-in prog

25、ramD.happy customers program(8).The higher overhead costs of Pizza Hut obviously accounted for 1.（分数：7.00）(9).The reason why Domino“s withdrew their promotion was that they suffered legally from 1.（分数：7.00）(10).Major pizza makers have to face the problem that their competitive advantages are -|_|-.（

26、分数：7.00）A.B.C.D.三、Part Listening Com(总题数：0，分数：0.00)四、Section A(总题数：3，分数：105.00)（分数：56.00）A.She thinks the price is too high.B.She thinks the price is quite normal.C.She thinks the price could be cheaper.D.She thinks the price is really low.A.Take a walk.B.Give a performance.C.Listen to the music.D.D

27、ance to the music.A.Tell the woman something about the car.B.Look for his wife.C.Show the woman his wife“s car.D.Ask his wife to answer the phone.A.The woman will reserve a restaurant for the dinner.B.Mary King will decide where they have their dinner.C.The man will decide where to have dinner with

28、Mary King.D.The woman suggests that the man should ask Mary King.A.They will definitely buy a new car.B.They will not buy a new ear because they don“t have enough money.C.They will buy a new car for their vacation.D.They will buy a new car when they return from their vacation.A.He is very forgetful.

29、B.He likes to play tricks.C.His tests are difficult.D.It is easy to pass his course.A.A book.B.A watch.C.A case for his coin collection.D.Nothing.A.He will probably come another time.B.He will bring enough money to buy the ticket.C.He will probably go to Los Angeles by train.D.He will probably get a

30、 ticket on Delta or Trans World Airlines.Questions 19 to 21 are based on the conversation you have just heard. （分数：21.00）A.To take part in an English Summer Camp.B.To travel around the whole Europe.C.To teach the students in poor areas.D.To visit the places with historical significance in America.A.

31、He has never been to Gettysburg.B.He took a political science course.C.His family still goes on vacation together.D.He“s interested in the Civil War.A.Why his parents wanted to go to Gettysburg.B.Why his family“s vacation plans changed ten years ago.C.Where his family went for a vacation ten years a

32、go.D.When his family went on their last vacation.Questions 22 to 25 are based on the conversation you have just heard. （分数：28.00）A.It wastes time.B.It is enjoyable.C.It benefits the class.D.It is good but needs improving.A.It offers students a chance to speak and share their minds.B.It helps student

33、s sit there and listen more carefully.C.It gives teachers more time to prepare for class.D.It can be organized by students themselves.A.Because he expects the professor to give him a good score.B.Because the professor is expected to be better informed.C.Because he respects the professor“s reputation

34、.D.Because the professor expects him to do so.A.The man and the woman have the same opinion about the class discussion.B.It is usually too noisy to bear the class discussion;C.Many students pay no attention to the class discussion.D.Some students in the class discussion are self-important and irrita

35、ting.五、Section B(总题数：3，分数：70.00)Questions 26 to 28 are based on the passage you have just heard. （分数：21.00）A.Very impolite.B.Not customary.C.Very urgent.D.Not necessary.A.To have a talk with him.B.To inform him of their decision.C.To discuss a problem with him.D.To tell him a problem they met with.A

36、.He thought the natives were mad.B.He didn“t take it seriously.C.He called in a policeman to talk with the natives.D.He believed there was a fight and called out the police at once.Questions 29 to 31 are based on the passage you have just heard. （分数：21.00）A.A pupilB.A graduate.C.A senior.D.An underg

37、raduate.A.To present their results.B.To show off their results.C.To make themselves brave.D.To become active people.A.To get information.B.To know the related areas.C.To know the latest news.D.To make friends.Questions 32 to 35 are based on the passage you have just heard. （分数：28.00）A.To make people

38、 well informed about the world.B.To amuse and entertain people.C.To help people arrange their time and life.D.To give people a sense of honor.A.Because people are curious about the news.B.Because people are exposed to differing views.C.Because it is a fashion to do so.D.Because it is easy for people

39、 to take care of each other.A.By giving an attractive account of the goods.B.By giving people some samples.C.By giving people a special promise.D.By giving people something extra.A.TelevisionB.MagazinesC.Motion picturesD.Newspapers六、Section C(总题数：1，分数：77.00)Books haven“t changed much since Johann Gu

40、ttenburg invented the printing press in the fifteenth century. The methods for producing books are, of course, far more sophisticated, but in the end, a book remains a sequential, static 1 .This type of organization is made-to-order for novels, in which a story is read from page one to the end. The

41、printed page, however, has its 2 for just about any book or document that contains an index, including all varieties of reference books, encyclopedias, “how to“ books, 3 , and textbooks. Over the next few years, the printed pages of college textbooks will begin their 4 to a technology-based presenta

42、tion. Nobody knows for sure what the textbook of the future will look like. Most 5 and publishers agree, however, that change is just over the 6 . Perhaps it is time to 7 on what that technology will look like and what it will bring to the classroomor possibly the home, the office, the student union

43、, the car The interactive book, or i-book will offer many 8 over traditional books. Static figures will come alive with animation. Motion video will be available to demonstrate, elaborate, or clarify. 9 .The i-book will help readers identify and overcome gaps in understanding. Readers will be able t

44、o click on or touch “active words“ to display related material. When linked to the Internet, 10 . Margin notes can be written or spoken. 11 . （分数：77.00）_七、Part Reading Compr(总题数：0，分数：0.00)八、Section A(总题数：1，分数：45.00)Questions 47 to 51 are based on the following passage. Culture shock is so named beca

45、use of the effect it has on people when they enter a new culture. Experts have been interested in these effects and have agreed on five basic stages of culture shock. These stages are general and should only be used as a reference. Not every individual will go through each stage, and one stage may last longer than another for different individuals. The hardest thing for most travelers to deal with is the emo