北京成人本科英语真题2000年06月及答案解析.doc
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1、北京成人本科英语真题 2000 年 06 月及答案解析(总分:90.00,做题时间:90 分钟)一、BPart Reading (总题数:4,分数:40.00)BPassage 1/BAdvertisement can be thought “as the means of making known in order to buy or sell goods or services“. Advertisement aims to increase peoples awareness and arouse interest. It tries to inform and to persuade.
2、 The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly ch
3、eap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this centur
4、y. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.We might ask whether the cost of advertisement is paid by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be cover
5、ed by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.It is difficult to measure exactly the influence of advertisement on sales. When the mark
6、et is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.(分数:
7、10.00)(1).Advertisement is often used to _.(分数:2.00)A.deceive customersB.increase productionC.arouse suspicionD.push the sale(2).The word “media“ (in the first paragraph) includes _.(分数:2.00)A.the pressB.televisionC.radioD.all of the above(3).Advertisement is mainly paid for by _.(分数:2.00)A.the cust
8、omerB.the producerC.increased salesD.reduced prices(4).Advertisement can increase demand _.(分数:2.00)A.all the timeB.in any circumstancesC.in a growing marketD.in a shrinking market(5).From the last sentence of this passage we conclude that _.(分数:2.00)A.businesses usually do not pay much for advertis
9、ementB.businessmen know well that advertisement could bring them more profitsC.advertisement could hardly convince people of the value of the goodsD.advertisement usually cost businesses large amounts of moneyBPassage 2/BHow men first learned to invent words is unknown; in other words, the origin of
10、 language is a mystery. All we really know is that men, unlike animals, somehow invented certain sounds to express thoughts and feelings, actions and things, so that they could communicate with each other; and that later they agreed upon certain signs, called letters, which could be combined to repr
11、esent those rounds, and which could be written down. Those sounds, whether spoken or written in letters we call words.The power of words, then, lies in their combinations-the things they bring up before our minds. Words become filled with meaning for us by experience; and the longer we live, the mor
12、e certain words recall to us the glad and sad events of our past; and the more we read and learn, the more the number of words that mean something to us increases.Great writers are those who not only have great thoughts, but also express these thoughts in words which appeal powerfully to our minds a
13、nd feelings. This charming and telling use of words is what we call literary (文字的) style. Above alt, the real poet is a master of words. He can convey his meaning in words which sing like music, and which by their position and association can move men to tears. We should therefore learn to choose ou
14、r words carefully and use them accurately, or they will make our speech silly and rude.(分数:10.00)(1).The origin of language _.(分数:2.00)A.is reflected in. sounds and lettersB.is handed down from generation to generationC.dates back to the prehistoric periodD.is a problem not yet solved(2).According t
15、o the passage, words are _.(分数:2.00)A.visual lettersB.represented by soundsC.represented either by sounds or lettersD.signs called letters(3).The power of words lies in their _.(分数:2.00)A.beautyB.accuracyC.combinationsD.charm(4).The secret of a writers success is the use of words that _.(分数:2.00)A.r
16、ecall to us the glad and sad events of our pastB.are arranged in a creative wayC.are as beautiful as musicD.agree with certain literary style(5).The author of the passage advises us _.(分数:2.00)A.to use words carefully and accuratelyB.not to use silly and rude wordsC.to become a slave of wordsD.to us
17、e emotional wordsBPassage 3/BMost people have had a dog or wanted one as their companion at some time in their lives. If you are thinking of buying a dog, however, you should first decide what sort of companion you need and whether the dog is likely to be happy in the surroundings you can provide. S
18、pecialists advice is useful to help you choose the most suitable kind of dog. But in part the decision depends on common sense. Different dogs were originally developed to perform specific tasks. So, if you want a dog to protect you or your house, for example, you should choose the one that has the
19、right size and characteristics. You must also be ready to devote a great deal of time to training the dog when it is young and give it the exercise it needs throughout its life, unless you live in the countryside and can let it run freely. Dogs are demanding pets. Cats love the house and so are sati
20、sfactory with their place where there is secure, but a dog is loyal to its master and consequently wants him to show proof of his affection. The best time to buy a baby dog is when it is between 6 and 8 weeks old so that it can transfer its love for its mother to its master. If baby dogs have not es
21、tablished a relationship with the human being until they are over three months old, their strong relationship will always be with dogs. They are likely to be too shy when they are brought out into the world to become good pets.(分数:10.00)(1).Which of the following is NOT true according to the passage
22、?(分数:2.00)A.You can always get help from the specialists.B.It is common sense that is the most important when choosing a dog.C.You should decide what kind of dog you want.D.Size and characteristics of the dogs should be considered too.(2).What is mentioned as a consideration in buying a dog?(分数:2.00
23、)A.The color of the dog.B.The price of the dog.C.Whether the dog will fit the environment.D.Whether the dog will get along with the other pets in the house.(3).Why does the writer day a dog is a more demanding pet than a cat?(分数:2.00)A.It must be trained so that it wont bite.B.It demands more food a
24、nd space.C.It needs more love and care.D.It must be looked after carefully.(4).Why is it advised to buy a baby dog under three months old?(分数:2.00)A.Its easier to buy a baby dog under three months old.B.They are less likely to be shy with human beings.C.They are less likely to run away.D.Its easier
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