【考研类试卷】考研英语-267及答案解析.doc
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1、考研英语-267 及答案解析(总分:100.00,做题时间:90 分钟)一、BSection Use o(总题数:1,分数:10.00)BDirections:/BRead the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.The history of AfricanAmericans during the past 400 years is traditionally narratedU (1) /Uan ongoing str
2、uggle againstU (2) /Uand indifference on the part of the American mainstream, and a struggleU (3) /Uas an upward movement isU (4) /Utoward ever more justice and opportunity.Technology in and ofU (5) /Uis not at fault; its much too simple to say that gunpowder or agricultural machinery or fiber optic
3、sU (6) /Ubeen the enemy of anU (7) /Ugroup of people. A certain machine is putU (8) /Uwork in a certain waythe purposeU (9) /Uwhich it was designed. The people who design the machines are not intent on unleashing chaos; they are usually trying toU (10) /Ua task more quickly, cleanly, or cheaply,U (1
4、1) /Uthe imperative of innovation and efficiency that has ruled Western civilizationU (12) /Uthe Renaissance.Mastery of technology is second onlyU (13) /Umoney as the true measure of accomplishment in this country, and it is very likely that byU (14) /Uthis under-representation in the technological
5、realm, and by not questioning and examining the folkways that haveU (15) /Uit, blacks are allowing.U (16) /Uto be kept out of the mainstream once again. This time, however, they will beU (17) /Ufrom the greatest cash engine of the twenty-first century. Inner-city blacks in particular are in danger,
6、and the beautiful suburbsU (18) /Uring the decay of Hartford, shed the past and learn to exist without contemplating or encountering the tragedy of the inner city.And blacks must change as well. The ways thatU (19) /Utheir ancestors through captivity and coming to freedom have begun to loose their u
7、tility. If blacksU (20) /Uto survive as full participants in this society, they have to understand what works now.(分数:10.00)A.likeB.asC.forD.withA.charityB.clarityC.cohesionD.oppressionA.chartingB.chartsC.chartedD.to chartA.progressingB.progressedC.clutchedD.clutchingA.itselfB.themselvesC.ourselvesD
8、.himselfA.haveB.to haveC.hasD.to hasA.entirelyB.enterC.entireD.entranceA.forB.offC.onD.atA.forB.toC.withD.beforeA.envelopB.accomplishC.envelopingD.accomplishingA.followedB.followsC.to followD.followingA.sinceB.onC.inD.atA.beforeB.toC.withD.fromA.to tolerateB.tolerateC.toleratedD.toleratingA.encounte
9、redB.encounteringC.to encounterD.encountersA.themB.usC.themselvesD.ourselvesA.excludingB.includedC.includingD.excludedA.whereB.thatC.howD.whatA.servicingB.encircleC.encirclingD.servedA.isB.wereC.areD.have二、BSection Readi(总题数:4,分数:40.00)BPart A/BBDirections:/BRead the following four texts. Answer the
10、 questions below each text by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1.BText 1/BThe increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive.Understanding the language and culture of target markets
11、in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results.Translation mistakes are at the heart of many blunders in international advertising.General Motors, the US auto manufacturer, got a c
12、ostly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. “Nova“ is Latin for “new (star)“ and means “star“ in many languages, but in spoken Spanish it can sound like “nova“, meaning “it doesnt go“. Few people wanted to buy a car with that cursed meaning. When GM changed the nam
13、e to Caribe, sales “picked up“ dramatically.Marketing blunders have also been made by food and beverage companies. One American food companys friendly “Jolly Green Giant“ (for advertising vegetables) became something quite different when it was translated into Arabic as “Intimidating Green Ogre“.Whe
14、n translated into German, Pepsis popular slogan, “Come Alive with Pepsi“ came out implying “Come Alive from the Grave“. No wonder customers in Germany didnt rush out to buy Pepsi.Successful international marketing doesnt stop with good translationsother aspects of culture must be researched and unde
15、rstood if marketers are to avoid blunders.When marketers do not understand and appreciate the values, tastes, geography, climate, superstitions, religion, or economy of a culture, they fail to capture their target market.For example, an American designer tried to introduce a new perfume into the Lat
16、in American market but the product aroused little interest. The main reason was that the camellia used in it was traditionally used for funerals in many South American countries.Having awakened to the special nature of foreign advertising, companies are becoming much more conscientious in their tran
17、slations and more sensitive to cultural distinctions.The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called “back translation“ to reduce the possibility of blunders.The process used one person to tra
18、nslate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings.In designing advertiseme
19、nts for other countries, messages need to be short and simple.They should also avoid jokes, since what is considered funny in one part of the world may not be so humorous in another.(分数:10.00)(1).The best title of this passage might be_.(分数:2.00)A.Culture Is Very Important in AdvertisingB.Avoid Cult
20、ural Misunderstanding between NationsC.Overcome Cultural Sock in Different CountriesD.Advertisements Reflect Various Life Styles(2).What does the word “blunder“ mean in this passage?(分数:2.00)A.hesitationB.mistakeC.stutterD.default(3).Which of the following statements can be used to summarize the gis
21、t from Paragraph 3 to Paragraph 6?(分数:2.00)A.Cultural shocksB.Faulty translationsC.Avoid cultural oversightsD.Prevent blunders(4).We can learn from the context in Paragraph 9 that the word “camellia“ most probably mean_.(分数:2.00)A.an animal used in perfume for its smellB.a piece of fabric used both
22、in perfume and at funeralsC.a flower used in perfume for its fragrance and used for funeralsD.an ornament used in perfume and at funerals(5).One way to prevent errors in advertising in different countries is to_.(分数:2.00)A.fire the translators who dont know the target languageB.use the technique cal
23、led “literal translation“ to reduce the possibility of blundersC.avoid cultural oversights and avoid certain jokesD.explain in details when designing advertisement for other countriesBText 2/BIf there is one thing scientists have to hear, it is that the game is over. Raised on the belief of an endle
24、ss voyage of discovery, they recoil from the suggestion that most of the best things have already been located. If they have, todays scientists can hope to contribute no more than a few grace notes to the symphony of science.A book to be published in Britain this week, The End of Science, argues per
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- 考研 试卷 英语 267 答案 解析 DOC
