【考研类试卷】MBA联考-英语(二)-45及答案解析.doc
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1、MBA 联考-英语(二)-45 及答案解析(总分:100.00,做题时间:90 分钟)一、Section Use of Eng(总题数:1,分数:10.00)While western governments worry over the threat of Ebola, a more pervasive but far less harmful 1 is spreading through their populations like a winter sniffle: mobile personal technology. The similarity between disease or
2、ganisms and personal devices is 2 . Viruses and other parasites control larger organisms, 3 resources in order to multiply and spread. Smartphones and other gadgets do the same thing, 4 ever-increasing amounts of human attention and electricity supplied 5 wire umbilici. It is tempting to 5 a “strate
3、gy“ to both phages and phablets, neither of which is sentient. 6 , the process is evolutionary, consisting of many random evolutions, 7 experimented with by many product designers. This makes it all the more powerful. Tech 8 occurs through actively-learnt responses, or “operant conditioning“ as anim
4、al behaviourists call it. The scientific parallel here also involves a rodent, typically a rat, which occupies a 9 cage called a Skinner Box. The animal is 10 with a food pellet for solving puzzles and punished with an electric shock when it fails. “Are we getting a positive boost of hormones when w
5、e 11 look at our phone, seeking rewards?“ asks David Shuker, an animal behaviourist at St Andrews university, sounding a little like a man withholding serious scientific endorsement 13 an idea that a journalist had in the shower. Research is needed, he says. Tech tycoons would meanwhile 14 that the
6、popularity of mobile devices is attributed to the brilliance of their designs. This is precisely what people whose thought processes have been 12 by an invasive pseudo-organism would believe. 13 , mobile technology causes symptoms less severe than physiological diseases. There are even benefits to 1
7、4 sufferers for shortened attention spans and the caffeine overload triggered by visits to Starbucks for the free Wi-Fi. Most importantly, you can 15 the Financial Times in places as remote as Alaska or Sidcup. In this 16 , a mobile device is closer to a symbiotic organism than a parasite. This woul
8、d make it 17 to an intestinal bacterium that helps a person to stay alive, rather than a virus that may kill you.(分数:10.00)A.phenomenonB.epidemicC.issueD.eventA.strikingB.obscureC.interestingD.mysteriousA.relyingB.choosingC.grabbingD.usingA.taking overB.feeding onC.catching upD.allowing forA.withB.o
9、verC.toD.viaA.pointB.turnC.attributeD.preferA.InsteadB.MoreoverC.ThereforeD.OtherwiseA.whichB.asC.thatD.whereA.progressB.termC.crisisD.addictionA.dangerousB.specialC.largeD.funnyA.rewardedB.resistedC.resumedD.reversedA.anxiouslyB.occasionallyC.happilyD.endlesslyA.withinB.fromC.aboutD.throughA.suppor
10、tB.approveC.argueD.insistA.formedB.seperatedC.classifiedD.modifiedA.SurprisinglyB.ImportantlyC.FortunatelyD.RegrettablyA.compensateB.helpC.comfortD.improveA.shareB.obtainC.subscribeD.observeA.partB.senseC.levelD.wayA.adaptiveB.carefulC.similarD.captive二、Section Reading Co(总题数:0,分数:0.00)三、Part A(总题数:
11、0,分数:0.00)四、Text 1(总题数:1,分数:10.00)Ever since Muzak started serenading patrons of hotels and restaurants in the 1930s, piped-in music has been part of the consumer experience. Without the throb of a synthesiser or a guitar“s twang, shoppers would sense something missing as they tried on jeans or fill
12、ed up trolleys. Specialists like Mood Media, which bought Muzak in 2011, devise audio programmes to influence the feel of shops and cater to customers“ tastes. The idea is to entertain, and thereby prolong the time shoppers spend in stores, says Claude Nahon, the firm“s international chief. Music by
13、 famous artists works better than the generic stuff that people associate with Muzak. The embarrassing brand name was dropped in 2013. Online shopping is an under-explored area of merchandising musicology. A new study commissioned by eBay, a shopping website, aims to correct that. Some 1,900 partici
14、pants were asked to simulate online shopping while listening to different sounds. Some results were unsurprising. The noise of roadworks and crying babies soured shoppers“ views of the products on offer. Chirruping birds encouraged sales of barbecues but not blenders or board games. Sounds associate
15、d with quality and luxury seemed to be hazardous for shoppers“ wallets. The study found classical music and restaurant buzz caused them to overestimate the quality of goods on offer and to pay more than they should. That backs up earlier research which found that shoppers exposed to classical music
16、in a wine store bought more expensive bottles than those hearing pop. EBay wants consumers to avoid such unhealthy influences when shopping online. It has blended birdsong, dreamy music and the sound of a rolling trainthought to be pleasant but not overly seductive-to help them buy more sensibly. Re
17、tailers could presumably counter by turning up the Chopin. “Classical music does seem to be the way to go“ if your only interest is the narrow one of squeezing as much money as possible from your clientele, says the study“s author, Patrick Fagan, a lecturer at Goldsmiths, part of the University of L
18、ondon. Few traditional shops are likely to use that tactic. H so, presumably, the tendency to be happy or miserable is, to some extent, passed on through DNA. To try to establish just what that extent is, a group of scientists examined over 1,000 pairs of twins from a huge study on the health of Ame
19、rican adolescents. They conclude that about a third of the variation in people“s happiness is heritable. But while twin studies are useful for establishing the extent to which a characteristic is heritable, they do not finger the particular genes at work. One of the researchers, Jan-Emmanuel De Neve
20、, of University College, London, and the London School of Economics, has tried to do just that, by picking a popular suspectthe gene that encodes the serotonin-transporter protein, and examining how variants of that gene affect levels of happiness. Serotonin is involved in mood regulation. Serotonin
21、 transporters are crucial to this job. The serotonin-transporter gene comes in two functional variantslong and short. People have two versions (known as alleles). The adolescents in Dr. De Neve“s study were asked to grade themselves from very satisfied to very dissatisfied. Dr. De Neve found that th
22、ose with one long allele were 8% more likely than those with none to describe themselves as very satisfied; those with two long alleles were 17% more likely. Which is interesting. Where the story could become controversial is when the ethnic origins of the volunteers are taken into account. All were
23、 Americans, but they were asked to classify themselves by race as well. On average, the Asian Americans in the sample had 0.69 long genes, the black Americans had 1.47 and the white Americans had 1.12. There is growing interest in the study of happiness, not just among geneticists but also among eco
24、nomists and policymakers dissatisfied with current ways of measuring humanity“s achievements. Future work in this field will be read avidly in those circles.(分数:10.00)(1).What is implied in “Age has a role, too“ in Paragraph 1 ?(分数:2.00)A.The middle-aged are happier than the old.B.The middle-aged ar
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