【学历类职业资格】2013年长江大学专升本(英语)真题试卷及答案解析.doc
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1、2013年长江大学专升本(英语)真题试卷及答案解析(总分:94.00,做题时间:90 分钟)一、Reading Comprehensio(总题数:4,分数:40.00)I can remember vividly the long, cold wintry nights, when I was a very young child, getting all wrapped up after supper, putting on the mitts, scarf, the heavy winter boots(with the imitation fur at the top), and hea
2、ding out into the night to the store with my grandmother. As the snowflakes fell softly down upon us, even my hair, which was sticking out under my cap, was white-resembling my grandmothers. I loved kicking the snow beneath my feet, and I especially loved the warm feeling(although it was very cold o
3、utside), as my grandma held my hand ever so gently, but securely. I always felt so safe with her-she was so quiet and gentle, and always so good to me-too good! I tremble to think how many times I embarrassed her in front of people, just to get my own way, or at least try to. I can remember going wi
4、th her to MacDonalds Store down on Park Street right next to my friend Faye Ponds house. Upon entering the store, I was always astonished to see the boat in the big glass bottle. I never did figure out just how the boat got into the bottle, although it kept me up at night wondering. The store was fi
5、lled with all kinds of groceries but they were of no interest to me. All that was on my mind, besides the boat in the bottle, were the many tasty candy treats under the glass-covered counter, just begging to be tasted; and a willing and happy taster I always was. Grandma always bought me a bag of ca
6、ndy, which in those days really was a “ Big Bag of Candy“. Grandma would buy some groceries and my bag of candy and then wed begin our short walk back home in the snow. In the distance you could hear the bells of Holy Cross Catholic Church ringing. I always loved to listen to the church bells, but t
7、hey held a special meaning on these occasions when I was walking hand in hand in the winter snow with my Grandma.(分数:10.00)(1).When I headed out into the night to the store with my grandma,_.(分数:2.00)A.I was very happy because I could enjoy my supper in MacDonalds storeB.snowflakes fell down upon us
8、, which made my grandmas black hair whiteC.I liked to hold my grandmas hand to feel safeD.I trembled on the way because it was cold(2).The phrase “get my own way“(Para. 3)means_.(分数:2.00)A.getting what I wantB.moving through the heavy snowC.going anywhere as I likeD.persisting my own ways(3).When we
9、 went to MacDonalds store,_.(分数:2.00)A.how the boat got into the bottle kept me up at night wonderingB.candy together with the boat was all on my mindC.the seller begged me to taste the candyD.my grandma bought some groceries and I bought candy(4).Why did the church bells hold a special meaning?(分数:
10、2.00)A.My grandma bought me a big bag of candy.B.Grandma and I bought what we needed.C.I had the deep love for my grandma in the wintry night.D.The bells sounded warm in the cold wintry night.(5).It can be inferred from the passage that_.(分数:2.00)A.I always enjoyed myself in the long walk from our h
11、ome to MacDonalds storeB.MacDonalds store was a long way from my homeC.I regretted making my grandma embarrassed many times when I was youngD.I loved my grandma because she always bought me bags of candyThe appeal of advertising to buying motives can have both negative and positive effects. Consumer
12、s may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisements have appealed to peoples desire for better fuel economy for their cars by advertising automotive(汽车的)products that improve gasoline mileage(里程). Some of the products work.
13、Others are worthless and a waste of consumers money. Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic(适于节食的), but there were the sa
14、me number of calories in every loaf. On the positive side, emotional appeals may respond to a consumers real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is pr
15、otected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising. Each consumer must evaluate her or his own situation. Are the benefit
16、s of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.(分数:10.00)(1).Advertising can persuade the consumer to buy worthless products by_.(分数:2.00)A.stress
17、ing their high qualityB.convincing him of their low priceC.maintaining a balance between quality and priceD.appealing to his buying motives(2).The reason why the bread advertisement is misleading is that_.(分数:2.00)A.thin slices of bread could contain more caloriesB.the loaf was cut into regular slic
18、esC.the bread was not genuine breadD.the total number of calories in the loaf remained the same(3).The passage tells us that_.(分数:2.00)A.sometimes advertisements really sell what the consumer needsB.advertisements always force consumers into buying things they dont needC.the buying motives of consum
19、ers are controlled by advertisementD.fire insurance is seldom a worthwhile investment(4).It can be inferred from the passage that a smart consumer should_.(分数:2.00)A.think carefully about the benefits described in the advertisementsB.reject to buy products with advertisementsC.be familiar with vario
20、us advertising methodsD.avoid buying products that have a lot of advertisements(5).The passage is mainly about_.(分数:2.00)A.how to make a wise buying decisionB.ways to protect the interests of the consumerC.the positive and negative aspects of advertisingD.the function of advertisements in promoting
21、salesThe struggle to succeed in one of the worlds most competitive societies is starting earlier and earlier, and is most evident in the growing popularity of special schools that train students during evenings and weekends to pass the examinations required to enter private schools and colleges. Onc
22、e on the edge of the educational system, such schools, or jukus, are now so common in Japan that, especially for those people at the top level of society, they have begun to replace regular schools in importance for parents and students and even reaching down to 2 and 3-year-old children. The rise o
23、f jukus is praised by some as one of the secrets of Japanese success, a healthy sign of a system where people advance on the basis of merit. It is also criticized as a movement forcing a new generation of Japanese to sacrifice their childhood out of an extreme desire for status and getting ahead. Th
24、e people who run and teach at jukus say the schools are popular only because they work, creating a lively and interesting environment in which students learn because they are enjoying themselves. One of the most prestigious jukus for 2 and 3-year-olds sends most of its pre-kindergarten graduates to
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