[外语类试卷]大学英语六级模拟试卷724(无答案).doc
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1、大学英语六级模拟试卷 724(无答案)一、Part I Writing (30 minutes)1 Directions: For this part, you are allowed 30 minutes to write a composition on the topic To Curb Spending. You should write at least 150 words according to the outline given below in Chinese.1. 现在许多大学生普遍花钱大手大脚,消费水平高2有人认为社会整体生活水平提高了,大学生花钱多一些无可厚非3你的看法
2、 To Curb Spending 二、Part II Reading Comprehension (Skimming and Scanning) (15 minutes)Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-4, mark:Y (for YES) if the statement agrees with the information g
3、iven in the passage;N (for NO) if the statement contradicts the information given in the passage;NG (for NOT GIVEN) if the information is not given in the passage.1 Part Reading Comprehension (Skimming and Scanning)Directions: In this part, you will have 15 minutes to go over the passage quickly and
4、 answer the questions on Answer Sheet 1. For questions 1-7, choose the best answer from the four choices marked A), B), C) and D). For questions 8-10, complete the sentences with the information given in the passage.Pizza HutPizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank an
5、d Dan Carney had the idea to open a pizza parlor. They borrowed $ 600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost a decade later, Pizza Hut would be serving one million customers a week in its 310 locations. In 1970, Pizz
6、a Hut was put on the New York Stock Exchange under the ticker symbol PIZ.In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990s Pizza Hut sales had reached $ 4 billion worldwide. In 1998, Pizza Hut celebrated its 40th anniversary, and launched its famou
7、s campaign “The Best Pizzas Under One Roof.“ In 1996, Pizza Hut sales in the United States were over $ 5 million. Out of all the existing pizza chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Huts market share has slowly eroded because of intense competition from their rivals D
8、ominos, Little Caesars and newcomer Papa Johns. Home delivery was a driving force for success, especially for Pizza Hut and Dominos.However, this forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such a
9、s buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping
10、found on pizzas.In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be the first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new
11、 to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didnt necessarily want pizza.Another strategy they used in the past and are still using is the di
12、versification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly differentdifferent enough that customers will think its a whole new product. Look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introdu
13、ced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the “BigFoot“, which was two square feet of pizza cut into 21 slices. In 1995, they introduced “Stuffed Crust Pizza“, where the crust would be filled with chee
14、se. In 1997, they marketed “The Edge“, which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing “The Big New Yorker,“ trying to bring the famous New York style pizza to the whole country.Another opportunity that Pizza Hut has is their new ordering online syst
15、em. Anyone with Internet access can order whatever they wish and get it delivered to their house without even speaking to someone. This program has just been started, so we do not have any numbers to support whether or not it will be a success.Lastly, Pizza Hut has always valued customer service and
16、 satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a 1-800 number customer hotline, and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current
17、and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future.However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead
18、 costs, due to the restaurant that other competitors dont have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low-cost producer. They rely on their quality pizza and good service to account for their higher prices.An indi
19、rect weakness that Pizza Hut has is that they have lost a lot of their customers and market share due to such intense competition with competitors. Pizza Huts opportunities are almost endless. Revenue with their new innovative pizzas, and increase brand loyalty with good customer service.Pizza Huts,
20、 number one threats are from their competitors. Currently, their closest competitor is Dominos Pizza. Dominos main competitive advantage over Pizza Hut is their price. It is generally lower than Pizza Hut. Also, Dominos was very profitable when they ran the promotional deal of delivering a pizza wit
21、hin 30 minutes. However, many lawsuits have been filed against Dominos in the past for reckless driving by their drivers, so Dominos withdrew the promotion. Little Caesars is another one of Pizza Huts competitors, right behind Dominos in market share. Little Caesars is famous for offering large quan
22、tities of pizza for less money. Other competitors include Papa Johns, Sbarro, and Pizza Inn.A problem facing all of the pizza chains is that each of their individual competitive advantages is pretty much everyones competitive advantages. Most if not all the top pizza chains offer free delivery, and
23、always have some sort of promotional deal offering large pizzas at reduced prices. Other competitors to take into consideration are frozen pizzas and make-it-yourself pizzas that are purchased in grocery stores. Some examples of these are Tombstone Pizzas, Boboli, and DiGornio pizzas. 2 Pizza Hut ex
24、panded its business into many parts of the country by the time of_.(A)1958(B) 1959(C) 1969(D)19703 Pizza Huts market share has slowly become small because of _since 1996.(A)intense competition from their rivals(B) depression(C) no diversification(D)not having competitive advantages4 _is now commonly
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- 外语类 试卷 大学 英语六级 模拟 724 答案 DOC
