ITU-T H 741 3-2012 IPTV application event handling Audience measurement for IPTV distributed content services (Study Group 16)《网络电视(IPTV)应用事件处理 IPTV分布式内容业务的收视率 16号研究组》.pdf
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1、 International Telecommunication Union ITU-T H.741.3TELECOMMUNICATION STANDARDIZATION SECTOR OF ITU (06/2012) SERIES H: AUDIOVISUAL AND MULTIMEDIA SYSTEMSIPTV multimedia services and applications for IPTV IPTV application event handling IPTV application event handling: Audience measurement for IPTV
2、distributed content services Recommendation ITU-T H.741.3 ITU-T H-SERIES RECOMMENDATIONS AUDIOVISUAL AND MULTIMEDIA SYSTEMS CHARACTERISTICS OF VISUAL TELEPHONE SYSTEMS H.100H.199 INFRASTRUCTURE OF AUDIOVISUAL SERVICES General H.200H.219 Transmission multiplexing and synchronization H.220H.229 System
3、s aspects H.230H.239 Communication procedures H.240H.259 Coding of moving video H.260H.279 Related systems aspects H.280H.299 Systems and terminal equipment for audiovisual services H.300H.349 Directory services architecture for audiovisual and multimedia services H.350H.359 Quality of service archi
4、tecture for audiovisual and multimedia services H.360H.369 Supplementary services for multimedia H.450H.499 MOBILITY AND COLLABORATION PROCEDURES Overview of Mobility and Collaboration, definitions, protocols and procedures H.500H.509 Mobility for H-Series multimedia systems and services H.510H.519
5、Mobile multimedia collaboration applications and services H.520H.529 Security for mobile multimedia systems and services H.530H.539 Security for mobile multimedia collaboration applications and services H.540H.549 Mobility interworking procedures H.550H.559 Mobile multimedia collaboration inter-work
6、ing procedures H.560H.569 BROADBAND, TRIPLE-PLAY AND ADVANCED MULTIMEDIA SERVICES Broadband multimedia services over VDSL H.610H.619 Advanced multimedia services and applications H.620H.629 Ubiquitous sensor network applications and Internet of Things H.640H.649 IPTV MULTIMEDIA SERVICES AND APPLICAT
7、IONS FOR IPTV General aspects H.700H.719 IPTV terminal devices H.720H.729 IPTV middleware H.730H.739 IPTV application event handling H.740H.749IPTV metadata H.750H.759 IPTV multimedia application frameworks H.760H.769 IPTV service discovery up to consumption H.770H.779 Digital Signage H.780H.789 For
8、 further details, please refer to the list of ITU-T Recommendations. Rec. ITU-T H.741.3 (06/2012) i Recommendation ITU-T H.741.3 IPTV application event handling: Audience measurement for IPTV distributed content services Summary The ITU-T H.741.x series of Recommendations defines a foundational plat
9、form for audience measurement (AM) of IPTV services. They focus on the interface between terminal devices and an audience measurement aggregation function. The AM platform integrates a method for end users to report personal information, and is designed to easily add time-shifted and interactive ser
10、vices and non-terminal device measurement points. While the ITU-T H.741.x series allows the implementation of audience measurement for IPTV services, its mechanism may be equally applicable to non-IPTV services. The design philosophy in the ITU-T H.741.x series is focused on scalability, minimizing
11、the use of resources, security, flexibility to support a variety of service provider deployments and rich privacy support to meet emerging regulations and legislation. Recommendation ITU-T H.741.3 specifies audience measurement for IPTV distributed content services and, in particular, linear TV serv
12、ices. It describes specific configuration for linear TV and metadata and data structures used in the payload of AM messages. The informative appendices discuss specific implementation considerations for linear TV-specific implementation considerations, provide examples and describe capabilities and
13、profiles. History Edition Recommendation Approval Study Group 1.0 ITU-T H.741.3 2012-06-29 16 Keywords Audience measurement, audience rating service, audience viewership, contents rating, data structures, distributed content service, engagement metrics, implementation guidelines, IPTV application ev
14、ent handling, linear TV, metadata. ii Rec. ITU-T H.741.3 (06/2012) FOREWORD The International Telecommunication Union (ITU) is the United Nations specialized agency in the field of telecommunications, information and communication technologies (ICTs). The ITU Telecommunication Standardization Sector
15、 (ITU-T) is a permanent organ of ITU. ITU-T is responsible for studying technical, operating and tariff questions and issuing Recommendations on them with a view to standardizing telecommunications on a worldwide basis. The World Telecommunication Standardization Assembly (WTSA), which meets every f
16、our years, establishes the topics for study by the ITU-T study groups which, in turn, produce Recommendations on these topics. The approval of ITU-T Recommendations is covered by the procedure laid down in WTSA Resolution 1. In some areas of information technology which fall within ITU-Ts purview, t
17、he necessary standards are prepared on a collaborative basis with ISO and IEC. NOTE In this Recommendation, the expression “Administration“ is used for conciseness to indicate both a telecommunication administration and a recognized operating agency. Compliance with this Recommendation is voluntary.
18、 However, the Recommendation may contain certain mandatory provisions (to ensure, e.g., interoperability or applicability) and compliance with the Recommendation is achieved when all of these mandatory provisions are met. The words “shall“ or some other obligatory language such as “must“ and the neg
19、ative equivalents are used to express requirements. The use of such words does not suggest that compliance with the Recommendation is required of any party. INTELLECTUAL PROPERTY RIGHTS ITU draws attention to the possibility that the practice or implementation of this Recommendation may involve the
20、use of a claimed Intellectual Property Right. ITU takes no position concerning the evidence, validity or applicability of claimed Intellectual Property Rights, whether asserted by ITU members or others outside of the Recommendation development process. As of the date of approval of this Recommendati
21、on, ITU had not received notice of intellectual property, protected by patents, which may be required to implement this Recommendation. However, implementers are cautioned that this may not represent the latest information and are therefore strongly urged to consult the TSB patent database at http:/
22、www.itu.int/ITU-T/ipr/. ITU 2013 All rights reserved. No part of this publication may be reproduced, by any means whatsoever, without the prior written permission of ITU. Rec. ITU-T H.741.3 (06/2012) iii Table of Contents Page 1 Scope 1 2 References. 1 3 Definitions 1 3.1 Terms defined elsewhere 1 3
23、.2 Terms defined in this Recommendation . 3 4 Abbreviations and acronyms 3 5 Conventions 4 6 Overview 4 7 Specific audience measurement for linear TV 5 7.1 Audience measurement configuration for linear TV 5 7.2 Linear TV metadata 6 Appendix I Implementation considerations 15 I.1 Considerations regar
24、ding the enabling of control device reporting . 15 I.2 Considerations regarding the enabling of navigation method reporting 15 I.3 Considerations for specifying channels to be measured . 15 I.4 Considerations for using channel change filtering and how to choose the value . 16 Appendix II Examples of
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