[外语类试卷]职称英语理工类A级(补全短文)模拟试卷1及答案与解析.doc
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1、职称英语理工类 A级(补全短文)模拟试卷 1及答案与解析 一、 补全短文 (第 46-50,每题 2分,共 10分 ) 下面的短文有 5处空白,短文后有 6个句子,其中 5个取自短文,请根据短文内容将其分别放回原有位置,以恢复文章原貌。 0 The Value of Motherhood In shopping malls, the assistants try to push you into buying “a gift to thank her for her unselfish love“. When you log onto a website, a small pop-up inv
2、ites you to book a bouquet for her. Commercial warmth and gratitude is the atmosphere being spread around for this special Sunday in May. 【 B1】 _The popularity of Mothers Day around the world suggests that Anna Jarvis got all she wanted. In fact, she got more- enough to make her horrified. 【 B2】 _Th
3、ey buy, among other things, 132 million cards. Mothers Day is the No 1 holiday for flower purchases. Then there are the various commodities, ranging from jewelry and clothes to cosmetics and washing powder, that take advantage of the promotion opportunities. Because of this, Jarvis spent the last 40
4、 years of her life trying to stop Mothers Day. One protest against the commercialization of Mothers Day even got her arrested for disturbing the peace, interestingly. 【 B3】 _As Ralph Fevre, a reporter at the UK newspaper The Guardian, observed, traditionally “motherhood is something that we do becau
5、se we think its right. “ But in the logic of commercialism, people need something in exchange for their time and energy. A career serves this purpose better. 【 B4】 _So they work hard and play hard. Becoming a mother, however, inevitably handicaps career anticipation. 【 B5】 _According to The Guardian
6、 , there are twice as many child-free young women as there were a generation ago. Or, they put off the responsibility of parenting until later in their lives. So, Fevre writes that the meaning of celebrating Mothers Day needs to be updated; “It is to persuade people that parenting is a good idea and
7、 to honor people for their attempt to be good people. “ A. The American version of Mothers Day was thought up as early as 1905, by Anna Jarvis, as a way of recognizing the real value of motherhood. B. But whats more, commercialism changes young peoples attitude towards motherhood. C. Obviously, the
8、best girl will be a phone call or a visit. D. According to a research by the US card company Hallmark, 96 percent of American consumers celebrate the holiday. E. As a result, motherhood has suffered a huge drop in status since the 1950s. F. In addition, women are being encouraged to pursue any caree
9、r they desire. 1 【 B1】 2 【 B2】 3 【 B3】 4 【 B4】 5 【 B5】 5 Public Relations Public relation is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image. Publicity then is part of public relations when it is initiated by t
10、he firm.【 B1】_Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually placed outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This or
11、ganizational placement can be a limitation because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the consequences. 【 B2】_, this influence generally may be less than that provided by the other components
12、of the public-image mix. Publicity may be in the form of news releases【 B3】 _Publicity on the other hand should not be divorced from the marketing department, as it can provide a useful adjunct to the regular advertising. Furthermore, 【 B4】 _; some can result from an unfavorable press as a reaction
13、to certain actions or lack of actions that are controversial or even downright ill-advised. The point we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take care of public image problems and opportuni
14、ties. Many factors impact on the public image. Many of these have to do with the way the firm does business, 【 B5】 _. Public relations and directed publicity may help highlight favorable newsworthy events, and may even succeed in toning down the worst of unfavorable publicity, but the other componen
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