[外语类试卷]大学英语四级模拟试卷548及答案与解析.doc

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1、大学英语四级模拟试卷 548及答案与解析 一、 Part I Writing (30 minutes) 1 For this part, you are allowed thirty minutes to write a composition on the topic My Hope for What China Will be like in 2050. You should write at least 120 words following the outline given below in Chinese: My Hope for What China Will be like i

2、n 2050 1. 对中国 2050 年时总的看法 ; 2. 2050 年的变化体现在哪些方面 ; 3. 这些变化带来的社会价值。 二、 Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-7, mark： Y (for

3、YES) if the statement agrees with the information given in the passage; N (for NO) if the statement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 1 It was a moment most business executives would pause to savor: late last year, Ge

4、rman sporting goods pioneer Adidas learned that after years of declining market share, the company had sprinted past U. S. Reebok International to take second place behind Nike in the race for worldwide sales. But Robert Louis-Dreyfus, the rumpled Frenchman who now runs Adidas, didnt even stop for o

5、ne of his trade mark Havana cigars in celebration, worried that the company would grow complacent. Instead, he and a group of friends bought French soccer club Olympique de Marseille “Now thats something I have dreamed about since I was a kid, Louis-Dreyfus says with an adolescent grin. A sports add

6、ict who claims he hasnt missed attending a soccer World Cup final since the 1970s or the Olympic Games since 1968, the 50-year-old Louis-Dreyfus now is eminently well placed to live out many of his boyhood fantasies. Not only has he turned Adidas into a global company with market capitalization of $

7、 4 billion (he owns stock worth $ 250 million), but he also has endorsement contracts with a host of sports heroes from tennis great Steffi Graf to tracks Donovan Bailey, and considers it part of the job to watch his star athletes per form on the field, “There are very few chances in life to have su

8、ch fun,“ he says. With sales in the first three quarters of 1996 at $ 2.5 billion, up a blistering 30.7% over 1995, its hard to recall the dismal shape Adidas was in when Louis-Dreyfus took over as chairman in April 1993. Founded in 1920 by Adi Dassler, the inventor of the first shoes de signed espe

9、cially for sports, the company enjoyed a near monopoly in athletic shoes until an upstart called Nike appeared in the 1970s and rode the running fad to riches. By the early 1990s Adidas had come under the control of French businessman Bernard Tapie, who was later jailed for bribing three French socc

10、er players. Al though the company tried to spruce up its staid image with a team of American designers, Adidas lost more than $100 million in 1992, prompting the French banks that had acquired control of the company from Tapie to begin a desperate search for a new owner. Louis-Dreyfus, scion of a pr

11、ominent French trading dynasty with an M. B. A. from Harvard, earned a reputation as a doctor to sick companies after turning around London-based market research firm IMS-a feat that brought him more than $10 million when the company was eventually sold. He later served as chairman of Saatchi Saatch

12、i, then the worlds largest ad agency, which called him in when rapid growth sent profits into a tailspin. With no other company or entrepreneur willing to gamble on Adidas, Louis-Dreyfus got an incredible bargain from the banks., he and a group of friends from his days at IMS contributed just $10, 0

13、00 each in cash and signed up for $100 million in loans for 15% of the company, with an option to buy the remainder at a fixed price 18 months later. The poker-loving Louis-Dreyfus knew he had been dealt a winning hand. Following the lead set by Nike in the 1970s, he moved production to low-wage fac

14、tories in China, Indonesia and Thailand and sold Adidas European factories for a token one Deutsche mark apiece. He hired Peter Moore, a former product designer at Nike, as creative director, and set up studios in Germany for the European market and in Portland, Oregon, for the U. S. He then risked

15、everything by doubling his advertising budget. “We went from a manufacturing company to a marketing company, “says Louis-Dreyfus. “It didnt take a genius-you just had to look at what Nike and Reebok were doing. It was easier for someone coming from the outside, with no baggage, to do it, than for so

16、mebody from inside the company.“ Just as the transition was taking place, Adidas had a run of good luck. The fickle fashion trendsetters decided in early 1993 that they wanted the “retro look, “and the three-stripes Adidas logo, which had been overtaken by Nike swoop, was suddenly hot again. Models

17、such as Cindy Crawford and Claudia Schiller and a score of rock idols sported Adidas gear on television, in films and music videos, giving the company a free publicity bonanza. Demand for Adidas products soared. “The marketing at Adidas is very, very good right now, “says Eugenio Di Maria, editor of

18、 Sporting Good Intelligence, an industry newsletter perceives Adidas as a very young brand. The company is particularly strong in apparel, much stronger than Nike and Reebok. Although 90% of Adidas products for wear on the street instead of sports fields, Louis-Dreyfus felt the previous management h

19、ad lost sight of Adidas roots as a sporting goods company. After all, Adi Dassler invented the screw-in stud for the soccer shoe and shod American champion Jesse Owens in the 1936 Olympics. So he sold off or folded other non-core brands that Adidas had developed, including Le Coq Sportif, Arena and

20、Pony. Europe is still the companys largest market because Adidas dominates the apparel industry and thanks to soccers massive popularity there. Louis-Dreyfus is quick to share credit for the turnaround with a small group of friends who bought the company with him in 1993. One of those fellow investo

21、rs is a former IMS colleague, Christian Tourres, now sales director at Adidas. “Were pretty complementary because Im a bit of a dreamer, so its good to have somebody knocking on your head to remind you theres a budget, “says Louis-Dreyfus. Commuting to the firms headquarters in the Bavarian town of

22、Herzogenaurach from his lakeside house outside Zurich, Louis-Dreyfus also transformed Adidas from a stodgy German company into a business with a global outlook. Appalled on his first day at work that the chief executive had to sign a salesmans travel voucher for $ 300, he slashed the companys bureau

23、cracy, adopted American ac counting rules and brought in international management talent. The companys chief financial officer is Australian and the international marketing manager is a Swede. English is the official language of the head office and no Germans remain on the managing board of the comp

24、any, now whittled down to just himself and a few trusted aides. “It was clear we needed decentralization and financial controls, “recalls Louis-Dreyfus. “With German accounting rules, I never knew if I was making money or losing.“ In another break with the traditional German workplace, Louis-Dreyfus

25、 made corporate life almost gratingly informal: employees ostentatiously called him “Rowbear“ as he strides down the corridors, and bankers are still amazed when counterparts from Adidas show up for negotiations wearing sweatshirts and sneakers. “He gives you a lot of freedom, says Michael Michalsky

26、, a 29-year-old German who heads the companys apparel design team. “He has never interfered with a decision and never complained. Hes incredibly easy to work for.“ After reducing losses in 1993, Adidas turned a profit in 1994 and has continued to surge: net income for the first three quarters in 199

27、6 was a record $ 214 million, up 29% from the previous year. Louis-Dreyfus and his friends made vast personal fortunes when the company went public in 1995. The original investors still own 26% of the stock, which sold for $ 46 a share when trading has doubled to $ 90. The challenge for Louis-Dreyfu

28、s is to keep sales growing in a notoriously trend-driven business. In contrast to the boom at Adidas, for example, Reebok reported a 3 % line in sales in the third quarter. Last fall Adidas rolled out a new line of shoes called “Feet You Wear“ which are supposed to fit more comfortably than conventi

29、onal sneakers by matching the natural contour of the foot. The first 500, 000 sold out. Adidas is an official sponsor of the World Cup, to be held next June in France, which the company hopes to turn to a marketing bonanza that will build on the strength of soccer worldwide. But Reebok also has intr

30、oduced a new line called DMX Series 2000 and competition is expected to be tough come spring. 2 Nike takes the first place in the race for world wide sporting good sales. （ A） Y （ B） N （ C） NG 3 Adidas was under the control of Bernard Tapie before 19 （ A） Y （ B） N （ C） NG 4 The passage implied Louis

31、-Dreyfus had done a lot of advertising . （ A） Y （ B） N （ C） NG 5 Adidas takes the share of sports goods market in 199 （ A） Y （ B） N （ C） NG 6 Nike is an official sponsor of the World Cup, held in France in 199 （ A） Y （ B） N （ C） NG 7 Chineses labour, according to Louis-Dreyfus, is half price as that

32、 in Europe. （ A） Y （ B） N （ C） NG 8 For Adidas, 1994 is a turning point. （ A） Y （ B） N （ C） NG 9 According to the passage, Michael Michalsky is _. 10 Louis-Dreyfus transformed Adidas from a stodgy German company into _. 11 The head office use _ as the official Language. Section A Directions: In this

33、 section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must re

34、ad the four choices marked A, B, C and D, and decide which is the best answer. （ A） The doctor was too busy to see him. （ B） He doesnt need to see the doctor. （ C） The woman should use the ointment. （ D） His skin condition has gotten worse. （ A） Accept the mans offer. （ B） Walk home. （ C） Give the m

35、an a ride. （ D） Go for a walk with the man. （ A） The man is mistaken. （ B） The error will be corrected. （ C） She didnt know about the problem. （ D） Grades were sent late. （ A） Thursdays and Fridays. （ B） Tuesdays and Fridays. （ C） Wednesdays and Thursdays. （ D） Tuesdays, Thursdays, and Fridays. （ A）

36、 Hes sorry he gave the woman the wrong directions. （ B） His friend works in the deans office. （ C） He cant give the woman directions. （ D） Hes also looking for the deans office. （ A） She wants to eat chicken salad. （ B） The chicken salad is gone. （ C） She dropped the mans food. （ D） Shell bring the

37、tuna salad. （ A） Wait and see how she feels in 24 hours. （ B） Go home and take her medicine. （ C） Return to the grocery store to pick up some aspirin. （ D） Go to the nearby pharmacy. （ A） He didnt wear a watch. （ B） He had trouble getting to the place. （ C） He didnt want to leave the place. （ D） He

38、had no idea how far it was. （ A） Shes unable to attend the study session. （ B） She has seen a doctor recently. （ C） Shes concerned about medical care. （ D） She mentions the need for some medical tests. （ A） To improve the study skills of university students. （ B） To suggest changes in the student go

39、vernment. （ C） To give people the opportunity to speak with a politician. （ D） To discuss graduation requirements for political science majors. （ A） Tell her what to study for the history test. （ B） Write a favorable letter of recommendation. （ C） Advise her about how to run an election campaign. （

40、D） Suggest a topic for a research paper. （ A） To make an appointment to look at a house. （ B） To get information about special housing. （ C） To ask about getting a loan to buy a house. （ D） To renew his housing contract. （ A） With his grandparents. （ B） In student housing. （ C） With his wifes parent

41、s. （ D） In his own apartment. （ A） He has more than one child. （ B） His wife is a graduate student. （ C） He is a full-time student. （ D） He works at the university housing office. （ A） He earns less than $15,000 a year. （ B） Hes looking for a full-time job. （ C） He thinks his rent is too high. （ D）

42、He plans to go back to graduate school. Section B Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the fo

43、ur choices marked A, B, C and D. （ A） Children reared under average conditions possess average intelligence. （ B） Lack of opportunity prevents the growth of intelligence. （ C） An individuals intelligence is determined chiefly by his environment. （ D） Changes of environment produce changes in the bra

44、in structure. （ A） 85 （ B） 100 （ C） 40 （ D） 125 （ A） To test the role of environment in the development of intelligence. （ B） Because their parents were too poor to support them. （ C） Bemuse their parents passed away. （ D） To find out how well twins grow in separate homes. （ A） Brain structure and o

45、pportunity. （ B） Birth and education. （ C） Brain and intelligence. （ D） Birth and environment. （ A） An automobile collision. （ B） An air crash. （ C） The noise of a crowd. （ D） An explosion. （ A） To prevent the lookers-on from getting near. （ B） To protect the injured men. （ C） To let the fire engine

46、s and ambulances pass. （ D） To cheek the leaking gas pipe. （ A） In 1959. （ B） In 1867. （ C） In 1896. （ D） In 1872. （ A） A foolish thing. （ B） Seward s Folly. （ C） Johnsons Folly. （ D） President s Foolishness. （ A） Because it is hard to find natural resources. （ B） Because it is hopeless to find natu

47、ral resources. （ C） Because it is poor in natural resources. （ D） Because it is rich in natural resources. （ A） To study its importance in war. （ B） To study its volcanoes. （ C） To enjoy its freezing weather. （ D） To enjoy its beauty of nature. Section C Directions: In this section, you will hear a

48、passage three times. When the passage is read for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks numbered from 36 to 43 with the exact words you have just heard. For blanks numbered from 44 to 46

49、you are required to fill in the missing information. For these blanks, you can either use the exact words you have just heard or write down the 36 There was a time when, if a lady got onto a【 B1】 _bus or train, a gentleman would immediately stand up and offer his seat. No more, though. Today a man ,will【 B2】 _look out of the window, or if he feels a bit【 B3】 _, hide behind his newspaper. Either way, the woman will have to stand until someone else reaches his【 B4】 _. You cant【 B5】 _