[外语类试卷]大学英语四级模拟试卷162及答案与解析.doc
《[外语类试卷]大学英语四级模拟试卷162及答案与解析.doc》由会员分享,可在线阅读,更多相关《[外语类试卷]大学英语四级模拟试卷162及答案与解析.doc(43页珍藏版)》请在麦多课文档分享上搜索。
1、大学英语四级模拟试卷 162及答案与解析 一、 Part I Writing (30 minutes) 1 For this part, you are allowed 30 minutes to write a composition on the topic What should universities do to prepare students for job hunting? in three paragraphs. You are given the first sentence or part of the first sentence of each paragraph.
2、You should write at least 120 words. 1 Many students felt that it was hard to find a satisfactory job, because_. 2 To solve this problem, universities have a role to play_. 3 If those measures are put to practice, and if there are other effective measures, students will find it more comfortable to c
3、onfront the challenge of job hunting_. 二、 Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-7, mark: Y (for YES) if the statement agree
4、s with the information given in the passage; N (for NO) if the statement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 1 Google Closes In on DoubleClick Deal Score one for Google. The Federal Trade Commission ruled Dee. 20 that i
5、t would not block Googles (GOOG) proposed 3.1 billion acquisition of leading online ad-serving and tracking firm DoubleClick. The 4-1 decision in Googles favor marked a major win for the Web search Goliath, which is battling to expand its considerable share of the 30 billion online advertising marke
6、t beyond tiny text ads related to Web queries. But Googie cant claim victory yet. The European Unions antitrust commission still needs to sign off on the merger before Google can begin incorporating DoubleClick into its business. That may not happen without Google agreeing to certain conditions, if
7、at all. Already, the EU has raised concerns about its impact on consumer privacy. “This is round one of a two-round battle,“ says Jeff Chester, executive director of the Center for Digital Democracy (CDD), a nonprofit public interest group that opposed the merger. “The EU can kill the deal, there is
8、 no question about it.“ The FTC said in its decision that it could only consider privacy concerns as they relate to marketplace competition. But it did issue a separate statement with some recommendations concerning online customer data collection and privacy. The Personal Business of Ad Placement G
9、oogle has faced strong opposition to its online advertising ambitions since it announced plans to acquire DoubleCliek in April (BusinessW, 4/14/07 ). Competitors for online ad dollars, such as Microsoft (MSFT), argue the merger will enable Google to effectively control the market. Ads placed beside
10、Web search results account for more than 40% of the dollars spent online, and Google controls more than two-thirds of that market, according to eMarketer. Much of the remaining online ad dollars go to display ads, the poster-like banners-DoubleClicks forte-that run on most Web sites. Online ads are
11、priced based on how well they are matched to the target consumer. Google collects data on searches performed by individual computers, and DoubleClick records information about the computers that visit the Web pages in its network. The more data they collect, the better they can match a marketers ad
12、to a potentially interested customer, and the higher the premium they can charge on the ad. But consumer groups see the issue another way: the more data collected, the higher the risk of violating someones privacy. For the past eight months, groups voiced concerns to the FTC that a combined Google/
13、DoubleClick would aggregate too much information about what Web surfers do online, putting consumers at risk. In the end, the majority of the commissioners decided DoubleClick does not control enough of the display-ad market to give Google an unfair monopoly. “Competition among firms in this market
14、is vigorous and will likely increase,“ the commission majority wrote in a statement. Increased Competition Recent announcements by Googles chief competitors support this argument. On Dec. 19, Microsoftone of the few to challenge Googles merger before the FTC-announced a 500 million, five-year advert
15、ising deal to place ads on Viacoms (VIA) network of popular Web sites, including MTV.com. Microsoft will also be able to sell ad space on Viacom pages that are not in a premium position, based on the data it has about visitors to Viacoms sites. Microsoft also recently solidified multiyear advertisin
16、g agreements with Facebook, the second most popular social network in the U.S., after News Corp.s (NWS) MySpace, and well-trafficked social news site Digg (BusinessW, 9/19/07 ). “When Microsoft comes into a room and talks about anticompetitive behavior and threats to privacy, no one can take them se
17、riously,“ says the CDDs Chester. It also didnt help Google opponents that many of the companys competitors recently struck agreements to buy ad networks themselves, similar to Googles proposed deal with DoubleClick. Microsoft bought DoubleClick competitor a Quantive for 6 billion in May (BusinessW,
18、5/18/07). Yahoo! (YHOO) and Time Warners (TWX) AOL also scooped up ad-serving and targeting firms earlier this year. Meanwhile, independent players, such as Specific Media, have secured millions in funding to consolidate their operations with other smaller ad networks (Business W, 11/1/07). In a sta
19、tement on Googles blog, Chief Legal Officer David Drummond applauded the ruling: “The FTCs decision publicly affirms what we and numerous independent analysts have been saying for months, our acquisition does not threaten competition in what is a robust, innovative, and quickly evolving online adver
20、tising space.“ Privacy Violation? But will it threaten Web users? The final answer may rest with the European Commission. In November the commission delayed a decision on the deal (BusinessW, 11/14/07 ), saying it was more complicated than many competition cases and demanded further review. The EC h
21、as until Apr. 2 to issue a ruling. Privacy advocates worry that Google, combining its wealth of search data with the information DoubleClick collects on who visits clients sites, would violate consumer privacy. The sheer volume of information that DoubleClick collects would make it easy for Google t
22、o understand nearly everything about what millions of individual consumers do on the Web, critics say. Google counters that DoubleClick clients own information about who visits their sites and what they do there. Many of those clients would consider it a violation of that agreement for Google to, sa
23、y, sell car ads on its Gmail service to people who have recently visited an automotive site that uses DoubleClick. As a result, Google says, it cant simply fuse its data with DoubleClicks customer information. However, privacy groups argue that Google could easily encourage DoubleClick clients to re
24、linquish their data in exchange for, say, free search ads. The FTC did offer a ray of hope for privacy advocates. The commissioners issued several recommendations about behavioral targeting, where information about users Web activity is used to tailor online ads. The FTC said sites should clearly no
- 1.请仔细阅读文档,确保文档完整性,对于不预览、不比对内容而直接下载带来的问题本站不予受理。
- 2.下载的文档,不会出现我们的网址水印。
- 3、该文档所得收入(下载+内容+预览)归上传者、原创作者;如果您是本文档原作者,请点此认领!既往收益都归您。
下载文档到电脑,查找使用更方便
2000 积分 0人已下载
下载 | 加入VIP,交流精品资源 |
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 外语类 试卷 大学 英语四 模拟 162 答案 解析 DOC
