[外语类试卷]大学英语四级改革适用(阅读)模拟试卷238及答案与解析.doc
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1、大学英语四级改革适用(阅读)模拟试卷 238及答案与解析 Section A 0 The word Yoga itself comes from an ancient Sanskrit word meaning “union“. What kind of union do you think the word refers to? Why would people want to have this kind of experience? Students of Yoga often study for as long as 20 years before becoming【 C1】 _, o
2、r Yogis. They learn many different【 C2】 _exercises. These exercises are designed to put the students in good physical condition. Then they can concentrate on deep religious thoughts without physical【 C3】 _. Many Yoga exercises【 C4】 _putting the body into difficult position. Some of them are very har
3、d to learn. Have you ever tried to【 C5】 _your legs over one another? This is one of the【 C6】 _Yoga positions. It is called the lotus position. Most people find it difficult to stay in that position for even a few minutes. But Yogis train themselves to remain in the lotus position for hours or even d
4、ays. They are taught to【 C7】 _the physical discomforts of holding these positions. Other exercises and【 C8】 _teach concentration. Yogis feel this is the key to【 C9】 _inner peace. This kind of concentration is called meditation. Yogis and many other people practice meditation They claim that it makes
5、 them feel relaxed and【 C10】 _. Some people say that it makes them feel better just as good exercise does. But other people say that meditation helps them feel much closer to God. A. discomforts B. basic C. finding D. peaceful E. rules F. overcome G. physical H. enforcing I. involve J. intimate K. m
6、asters L. external M. fold N. interaction O. elaborately 1 【 C1】 2 【 C2】 3 【 C3】 4 【 C4】 5 【 C5】 6 【 C6】 7 【 C7】 8 【 C8】 9 【 C9】 10 【 C10】 Section B 10 How Advertisement Is Done? A) When we choose a word we do more than give information; we also express our feelings about whatever were describing. W
7、ords point to facts but often link these to attitudes at the same time; they can also affect the beliefs and attitudes of other people. These two remarks are much the same or are they? Whats the speakers feeling towards the same dog in each case? And how would the different descriptions affect the l
8、isteners? Here comes that pet. Here comes that dog. The fact that words can work like this is important and valuable, for it adds a richness to our communication with one another. Advertisers make use of it in a number of ways. B) The manufacturer needs a name that will do more than just label: he w
9、ants a name that brings suitable associations as well the ideas that the word brings to the mind will help sell the product. If all were available at the same price, which coat or suit would you choose from this range of shades Dark Tan, Brown, Mud Brown? Which of these shades of eye-show Black Diam
10、ond, Black, Coaldust? C) Because words have these associations, the advertiser is very careful about the way he describes his product and what it will do. Almost every advertisement has certain key words (sometimes, but not always, in bold or large letters, or beginning with a capital letter) that a
11、re intended to be persuasive, while at the same time appearing to be informative. Its difficult enough simply to describe what a thing is and how in words, especially in a few words, but the writers who write for the advertisements also try to include feelings, associations and attitudes. Some words
12、 seem to have been so successful in selling that the advertisers use them almost as if they were magic key to a certain sale. How often, for instance, have you come across the word “golden“ in advertisements? D) One thing reminds us of another especially if we often see them together. These reminder
13、s (called “associations“) are sometimes more imaginary than real: for many people a robin suggests Christmas, for others silver candlesticks suggest wealth. The tricks of the advertising business we have so far described are all examples of the advertiser encouraging us to associate products with th
14、ose things he thinks we really want a good job, nice clothes, a sport car, a beautiful girlfriend perhaps most of all a feeling of importance. The “image“ of a product is based on these associations, and the advertiser often creates a “good image“ by showing us someone who uses his product and who l
15、eads the kind of life we should like to lead. We buy not just the product but the sense of importance that goes with it. We drink Coca-Cola not just for the taste, but because we would like to be thought of as being as gay as the energetic people who drink it in the ads. E) In this age of moon fligh
16、ts, heart transplants and wonder drugs, we are all impressed by science. If an advertiser links his claim with a scientific fact, there is even a chance we can be blinded by science. The question is simply whether the impressive air of the new discovery or the “man-made miracle“ is being used to hel
17、p or just to deceive us. Another method of persuasion is to call up guilty feelings, for example to imply that any mother who really loves her children uses a certain product. If Mrs. Gray does not use it, she might start to think of herself as a bad mother who does not love her family. So she might
18、 go and buy that particular product, rather than go on feeling guilty. F) Some products are advertised as having a remarkable and immediate effect. We are shown the situation before using the product and this is contrasted with the situation that follows its use. Have you noticed anything about thes
19、e advertisements? Taking a tablet for a headache in such advertisements can have truly remarkable results. For not only has the headache gone, the person concerned has often had a new hair-do, required a new set of clothes and sometimes even moved into a more modern, better furnished house. What spl
20、endid value for a few pence! G) We are often encouraged to believe nowadays that, because someone has been successful in one field, he should be regarded as an authority in other fields. How true is this likely to be? The advertiser knows that there are certain people whom we admire because they are
21、 famous sportsmen, actors or singers, and he believes that if we discover that a certain well-known personality uses his product, we will want to use it too. This is why so many advertisements feature famous people. But does a man who is a famous sportsman know more about these things than anyone el
22、se? And does he even use the product he praises? The next time you see any advertisements which feature well-known people, consider in which of them you think the person concerned should be regarded as an authority and those where he clearly is not H) Another way in which an advertiser may try to ma
23、ke us want his product is by suggesting that most people, or the “best“ people, already use it and that we will no doubt want to follow them. How important is this when you think about it? No one likes to be inferior to others, but are we really inferior just because we have not got all the things o
24、thers have? Furthermore, do we really want to be like other people? Is it really desirable to behave just like others? I) If you keep talking about something for long enough, finally people will pay attention to you. How many advertisements have you seen that are based on this rule? If we hear the n
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- 外语类 试卷 大学 英语四 改革 适用 阅读 模拟 238 答案 解析 DOC
