[外语类试卷]大学英语六级模拟试卷50及答案与解析.doc
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1、大学英语六级模拟试卷 50及答案与解析 一、 Part I Writing (30 minutes) 1 For this part, you are supposed to write a short essay entitled Internet according to the following outline given below in Chinese. The first sentence of each paragraph has been given to you. 1. 因特网越来越普遍地进入到我们的学习、工作和生活当中 2. 因特网的益处 3. 因特网的消极方面 Inte
2、rnet Internet has been playing an increasing role in our daily life. _. Internet has enabled us to do a lot of things more easily and quickly. _. However, if not managed properly, Internet can create many problems too. _. All in all, we cannot live without Internet now. _. 二、 Part II Reading Compreh
3、ension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-4, mark: Y (for YES) if the statement agrees with the information given in the passage; N (for NO) if the st
4、atement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 2 Closing the Deal Sales and marketing jobs at pharmaceutical(制药的 )companies offer the opportunity to combine science with social skills and creative talent. Hannah Hoag inves
5、tigates the pitch. For Georgina Smith, a career in medical sales combined her dual interests in science and business. After completing her bachelors degree in biomedical science, Smith joined Astra Zeneca as a junior medical representative. Today she drives around London visiting physicians, pharmac
6、ists, nurses and practice managers, promoting gastrointestinal(胃与肠的 ) and respiratory(呼吸的 ) treatments. Smith feels her science training gives her an advantage in sales. “Not everyone has that background. It allows me to talk on the same level as the physician and to understand the broader picture,“
7、 she says. Like Smith, many science graduates choose to move into the pharmaceutical industry but leave the lab work to others. Sales and marketing careers allow science graduates to interact with a variety of people in the pharmaceutical chain, from researchers and regulators to physicians and pati
8、ent groups. In the United States, the pharmaceutical industry employs more than 100,000 people to pay visits to physicians and promote medicines. There are another 100,000 or so of these sales representatives in Europe. This face-to-face contact sells billions of dollars worth of drugs annually. Fro
9、m 2000 to 2005 the number of sales reps(representatives的缩写 ) continued to grow by as much as 60% in Europe. But now companies are downsizing teams and investing in sales quality instead. “Sales drives the bottom line for these corporations,“ says Tom Ruff, president and chief executive of Tom Ruff C
10、ompany, a firm based in Manhattan Beach, California, that specializes in medical device and pharmaceutical sales, and sales management recruiting. “The sales representative plays a critical role.“ Sell Culture The primary purpose of a pharmaceutical sales rep is to promote the companys products to c
11、ustomers. These are usually groups of physicians, hospitals or other healthcare providers. In these entry-level positions, the rep learns about regulatory guidelines and presenting the product to the customer. They are generally expected to make eight calls per day. “As the sales rep moves up in lev
12、el from entry to senior medical representative, they become more knowledgeable about their customer market, take responsibility for pre-and post-call planning, and have more advanced analytical skills,“ says Michele Crocco, director of human resources, commercial operations at Roche in Nutley, New J
13、ersey. They may become divisional sales managers, she says, coaching and evaluating other sales reps. A career in sales requires the right sort of personality. Those who excel are outgoing people who enjoy the challenge of “making the close“, says Chris Jock, vice-president and general manager for g
14、lobal operations at Kelly Scientific Resources in Troy, Michigan. They are persuasive, competitive and confident self-starters. Ultimately, performance is judged on the number of prescriptions sold and contacts made, which can make pharmaceutical sales a high-pressure job. Even entry-level sales pos
15、itions frequently demand previous sales experience. “Companies want a proven track record of success in sales, “says Ruff, who adds that experience selling in the healthcare industry isnt necessary. In fact, Ruff recommends fresh graduates gain a couple of years sales experience at a Fortune 500 com
16、pany known for its sales training before entering pharmaceutical sales. But people with science backgrounds, or who are good at communicating a message and building relationships, may be able to talk their way into an entry-level position without any sales experience. Clinical experience, in particu
17、lar, is rapidly becoming a valuable asset for prospective pharmaceutical sales reps. Marketing jobs in the industry offer another option for scientists with bachelors or graduate degrees. Well suited to people with a creative character, these positions can be found both within drug companies and at
18、advertising agencies and communications companies. Marketing can take many forms, including direct mail and journal advertisements, direct-to-consumer campaigns on television. Rarely will a recent graduate start at an entry-level marketing position in a pharmaceutical company. Most have external mar
19、keting experience, or are hired to marketing positions from other parts of a company, including sales, because they know the company, the products and the sales force. Some large companies offer internships or graduate-trainee programmes in marketing as a way to gain experience. Astra Zeneca brings
20、in up to two dozen recent graduates a year to learn the sales and marketing ropes. A brand associate helps the marketing team develop a communication strategy, researches and reviews brochure and website material, and observes focus groups to determine a marketing strategys strengths and weaknesses.
21、 Brand managers generally have a few years of experience working with the brand. They develop marketing plans and promotional campaigns, analyse market research and contact with key opinion leaders. Marketing professionals often work on products that are years away from being launched. “You can be t
22、he first person to shape a brand, years before it is available to the public,“ says Simon Appleby, vice-president of human resources, global marketing, at Astra Zeneca. At advertising agencies and healthcare communication companies, where copywriting and medical-writing jobs are abundant. Copywriter
23、s help develop strategic messages to promote a product to a specific audience, and they may even get to name a drug. Medical writers develop sales training materials and education information for patients and physicians. A science degree can help launch a sales or marketing career. Sales recruiters
24、are reporting an increased demand for people with a strong scientific or clinical background such as knowledge of anatomy, microbiology, physiology, diseases and pharmacology. And most advertising agencies and communication companies look for writers with masters-level life-sciences degrees who are
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