[外语类试卷]大学英语六级模拟试卷134及答案与解析.doc
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1、大学英语六级模拟试卷 134及答案与解析 一、 Part I Writing (30 minutes) 1 1. 目前,国久 “汉语热 ”持续升温 2. 出现这种现象的主要原因 3. “汉语热 ”给我的启示 On Foreigners Learning Chinese 二、 Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer th
2、e questions attached to the passage. For questions 1-4, mark: Y (for YES) if the statement agrees with the information given in the passage; N (for NO) if the statement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 2 The Power of
3、 Words: Advertising Tricks The effect that words can have is incredible: to inform, persuade, hurt or ease pain, end war or start one killing thousands or even millions of people. They can get your point across, or destroy any hope of your ideas ever being understood. A major element of advertising
4、is the words, which ones and in what order. The following is several of the specific tricks that are commonly used in advertising. Black/White Trick The black/white, or either/or, trick is making a statement that provides insufficient options to your argument. “Love it or leave it“ was a big slogan
5、of the 1960s, and it sounds logical. Nevertheless, it provides no other possible options, such as“ Love it, or dont love it, stay or not, you dont have to agree with me if you dont want to. “ The reason this fallacy is often called the black/white fallacy is that it denies any other choices on an is
6、sue or idea. Using it gives the impression that everything can be seen in terms of yes or no, true or false, on or off, with no maybes or both true and false depending on circumstances allowed. This fallacy is particularly popular and effective in slogans like“ Love it or leave it“, “If youre not fo
7、r me, youre against me“, “My country, right or wrong“. Note that all of the above actually have other options, but the statements do not allow for them. A common way in which this trick is used in advertising is by presenting two situations, one with the product and the other without. The one with t
8、he product shows circumstances that the advertiser presumes the target audience would like to be in, and vice versa for the situation without the product. For example, you have two groups of people: the first is young, beautiful, fit, happy, fun-loving and active; the second is old, ugly, miserable,
9、 and passive. The first uses the product; the second doesnt. The assumption is that the purchase of the product makes you a member of the first, that the absence of the product makes you the second. Since most people would rather be the first, and the product is a part of being the first, then peopl
10、e should buy the product. And they do. Genetic Fallacy The genetic fallacy makes a prediction about something based on where it came from or its origins. For example, saying“ He wouldnt do that-hes from a good family“ is making a genetic fallacy. “You cant expect any better from her-shes from the sl
11、ums“ is also using a genetic fallacy. Note that in neither case is there any reference to the individuals personal abilities or lack thereof; only to where they came from. In advertising, this fallacy is used often: “If its made by company,it must be good“ is an example. Weasel(含糊其辞的 )Words Weasel w
12、ords are those words that are tossed into a sentence that change the actual meaning of the sentence while leaving an impression that is different. Its the easiest way to avoid having to take any responsibility for anything you say, or seem to say. For example, the sentence “Our canned corn is as goo
13、d as fresh cooked corn“. The impression given is that the canned corn is as good (whatever that means) as corn on the cob(玉米穗轴 ) right off the stalk. However, the phrase contains a weasel word:“ cooked“. Thus, the sentence actually says that the canned corn is as good as corn that has been cooked; n
14、ow you need to cook it again to serve it. Note the sentence does not say that the canned corn is as good as fresh corn; its as good as fresh cooked corn. A favorite weasel word is one of the shortest: if. “If the whole wide world can enjoy use, buy, desire, etc. whatever the product is, then so can
15、you“ says absolutely nothing about the product, or even if anyone at all enjoys uses, buys, desires, etc. the product. It simply says “if“, applied to a totally hypothetical, nonexistent state of being. Another common way of using weasel words is using passive verb phrases. For example, instead of s
16、aying“ I think that“(active verb phrase), you can say “It would seem that“( passive verb phrase). In the first instance, ff anyone challenges your statement, you need to defend your position. In the second, however, if anyone challenges you, you can avoid any responsibility for defending the stateme
17、nt by explaining that you only said“ it would seem that“ ,not that you agree or that the statement had any validity in the first place. You can duck responsibility since you never actually said its what you think, even if, at the time, it was. Dangling Comparative A dangling comparative is a stateme
18、nt which seems to be comparing one thing to another, but in actuality never actually states what the thing being compared is being compared to. What generally happens is that the comparison is left up to the audience to complete. For example,“ Our tires stop 25% faster“. Note that the statement neve
19、r says what the tires stop faster than. The audience would naturally expect it to be other tires, and would mentally finish the statement“ Our tires stop 25% faster than other tires“. However, that is not what was said. The comparison is left open, and could be other tires (in which case, it would b
20、e strong6r to actually say so), but it probably isnt other tires. It could just as easily be doughnuts. Complex Question A complex question is one that appears to be asking for a yes or no answer, but is in reality two yes-or-no questions that are usually contradictory. A well-known example is, “Are
21、 you still beating your wife? “It seems to be asking for a yes or no answer, but no matter how its answered, it condemns the respondent. Answer yes, and hes still beating his wife; say no, and he used to. Another example is, “Are you still cheating on your income tax?“ Again, no matter how you answe
22、r, you cant win. Buzz Words Buzz words are words that seem to say something, but what? They are extremely popular in advertising. For example,“ natural“ is a big buzz word, particularly applied to food and drink. However, what exactly is“ natural“? Definitions of the word include“ produced by nature
23、“,“ not artificial“, or “not cultivated or civilized“. Thus what does the word mean when applied to, say, beer? If a beer is natural, is it produced by nature? That somewhere in the Amazon forest, there exists a beer tree that need merely be tapped and bottled? Unlikely; beer is produced in brewerie
24、s and does not exist in nature. Is natural beer not artificial? Artificial means“ made by humans“. Since :humans make the beer in breweries(啤酒厂 ) ,then beer is definitely artificial. Is natural beer not cultivated or civilized? The behavior of beer drinkers is occasionally not cultivated or civilize
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- 外语类 试卷 大学 英语六级 模拟 134 答案 解析 DOC
