[外语类试卷]专业英语四级(阅读)模拟试卷49及答案与解析.doc
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1、专业英语四级(阅读)模拟试卷 49及答案与解析 0 The poor old consumer! Hed have to pay a great deal more if advertising didnt create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sel
2、l goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy
3、a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun
4、 they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty
5、advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenu
6、e. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price! Another thing we mustnt forget is the “small ads“, which are in virtually every ne
7、wspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the “hatch, match and dispatch“
8、 column but by far the most fascinating section is the personal or “agony“ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. Its the best advertisement for advertising there is! 1 We are different from the old consumers in that (
9、 A) we have cheap goods because of heavy advertising. ( B) we know to inform is one of the functions of advertising. ( C) we have much knowledge about household goods. ( D) we believe the only purpose of advertising is to sell goods. 2 What does advertising do with the products we already know about
10、? ( A) To introduce their new functions. ( B) To compare them with new products of me same sort. ( C) To tell that they are still available. ( D) To correct any impropriate information about them. 3 The railway bylaws most probably refer to ( A) newspapers published by railway company. ( B) lengthy
11、regulations of the railway company. ( C) boring advertisements about useless products. ( D) cheerful and witty advertisements on the station. 4 By saying that “advertising makes a positive contribution to our pockets“, the author means that ( A) advertisements are informative. ( B) advertisements ar
12、e entertaining. ( C) advertisements save money for consumers. ( D) advertisements serve the whole community. 5 Which of the following statements is true about the “agony“ column? ( A) It is classified as a kind of “small ads“. ( B) It is included in the “hatch, match and dispatch“ column. ( C) It ma
13、inly consists of distressful news. ( D) It provides most helpful advertisements for households. 5 Clothes play a critical part in the conclusions we reach by providing clues to who people are, who they are not, and who they would like to be. They tell us a good deal about the wearers background, per
14、sonality, status, mood, and social outlook. Since clothes are such an important source of social information, we can use them to manipulate peoples impression of us. Our appearance assumes particular significance in the initial phases of interaction that is likely to occur. An elderly middle-class m
15、an or woman may be alienated by a young adult who is dressed in an unconventional manner, regardless of the persons education, background, or interests. People tend to agree on what certain types of clothes mean. Adolescent girls can easily agree on the lifestyles of girls who wear certain outfits,
16、including the number of boyfriends they likely have had and whether they smoke or drink. Newscasters, or the announcers who read the news on TV, are considered to be more convincing, honest, and competent when they are dressed conservatively. And college students who view themselves as taking an act
17、ive role in their interpersonal relationships say they are concerned about the costumes they must wear to play these roles successfully. Moreover, many of us can relate instances in which the clothing we wore changed the way we felt about ourselves and how we acted. Perhaps you have used clothing to
18、 gain confidence when you anticipated a stressful situation, such as a job interview or a court appearance. In the workplace, men have long had well-defined precedents and role models for achieving success. It has been otherwise for women. A good many women in the business world are uncertain about
19、the appropriate mixture of “masculine“ and “feminine“ attributes they should convey by their professional clothing. The variety of clothing alternatives to women has also been greater than that available for men. Male administrators tend to judge women more favorably for managerial positions when th
20、e women display less “feminine“ grooming shorter hair, moderate use of make-up, and plain tailored clothing. As one male administrator confessed, “An attractive woman is definitely going to get a longer interview, but she wont get a job.“ 6 The author believes that we can use clothes to ( A) lead ot
21、hers to believe we are who we appear to be. ( B) make a correct judgment on peoples personalities. ( C) improve our social status. ( D) influence peoples mood. 7 The phrase “agree on“(Line 1, Para. 3)can best be replaced by “_“. ( A) sing high praise of ( B) be influenced by ( C) be unanimous in ( D
22、) follow the example of 8 It is commonly agreed that ( A) newscasters should be conservative. ( B) college students play an active role in interpersonal relationships. ( C) clothes enables people to be confident. ( D) job interviews and court appearances are stressful situations. 9 By saying that “i
23、t has been otherwise for women“, the author means that ( A) women couldnt achieve success as easily as men. ( B) women dont have a well-defined dress code. ( C) women have to merge “masculine“ attributes into clothing. ( D) women enjoy more freedom in the choice of clothing. 10 According to the last
24、 paragraph, male administrators tend- to hire ( A) a woman without feminine attributes. ( B) a woman with a masculine appearance. ( C) a woman with some masculine attributes. ( D) an attractive and femininely-dressed woman. 10 Current poll numbers indicate Obama has a chance at winning the Democrati
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- 外语类 试卷 专业 英语四 阅读 模拟 49 答案 解析 DOC
