[外语类试卷]专业英语八级模拟试卷105及答案与解析.doc
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1、专业英语八级模拟试卷 105及答案与解析 SECTION A MINI-LECTURE Directions: In this section you sill hear a mini-lecture. You will hear the lecture ONCE ONLY. While listening, take notes on the important points. Your notes will not be marked, but you will need them to complete a gap-filling task after the mini-lecture.
2、 When the lecture is over, you will be given two minutes to check your notes, and another ten minutes to complete the gap-filling task on ANSWER SHEET ONE. Use the blank sheet for note-taking. 0 Advertising Media in America In the United States, there are many media for advertising. The oldest kind
3、is the newspaper.【 1】 _ ads it carries help 【 1】 _ people seek jobs, houses or services. Magazines may run unusually attractive ads in color. Magazines like Time and Readers Digest are good for national advertising due to their【 2】 _. Highly specialized, 【 2】 _ 【 3】 _ magazines appeal to a wide vari
4、ety of interests, such 【 3】 _ as sports, boating and dress-making. They are read by a limited but【 4】 _ audience. 【 4】 _ Radio is a favorite choice to advertisers because it has an audience【 5】 _. Radio advertising can be used for national 【 5】 _ and local campaigns.【 6】 _ radio is used for larger 【
5、 6】 _ campaigns. Yet its use has declined since the【 7】 _ of 【 7】 _ television, which, as a major medium, can combine the powerful selling features of the newspaper, the radio and the 【 8】 _. 【 8】 _ 【 9】 _ advertising includes in-store banners, window 【 9】 _ posters, leaflets and other printed matte
6、rs. Other modes of advertising include direct-mail advertising (which involves sending advertising materials by mail to lists of【 10】 _ customers), outdoor advertising, and so forth. 【 10】 _ 1 【 1】 2 【 2】 3 【 3】 4 【 4】 5 【 5】 6 【 6】 7 【 7】 8 【 8】 9 【 9】 10 【 10】 SECTION B INTERVIEW Directions: In th
7、is section you will hear everything ONCE ONLY. Listen carefully and then answer the questions that follow. Questions 1 to 5 are based on an interview. At the end of the interview you will be given 10 seconds to answer each of the following five questions. Now listen to the interview. 11 When did Pos
8、t office in Britain employ cats? ( A) In 1868. ( B) In 1886. ( C) In 1898. ( D) In 1889. 12 Why were female cats usually employed by the Post Office? ( A) They could work for 24 hours a day. ( B) They were worse hunters. ( C) They were more persistent hunters. ( D) They worked the whole night. 13 Wh
9、at happened to the cats if the number of mice in a post office didnt decline within 6 months? ( A) They were killed. ( B) They were punished by not to be given food. ( C) They had to change job. ( D) They were dismissed. 14 Why was Lucky awarded the DFC certificate? ( A) Because of the great amount
10、of rats she caught. ( B) Because of her good manner. ( C) Because of her sudden attack on the burglars. ( D) She served for 16 years. 15 Does the Post Office still employ cats? ( A) Yes, as fewer than before. ( B) Yes, but fewer than before. ( C) Yes, they are not needed any more. ( D) No, their ser
11、vices are discontinued. SECTION C NEWS BROADCAST Directions: In this section you will hear everything ONCE ONLY. Listen carefully and then answer the questions that follow. At the end of each news item, you will be given 10 seconds to answer the questions. 16 How many school districts and the Nation
12、al Education Association criticize the law? ( A) Three. ( B) Six. ( C) Nine. ( D) Four. 17 What was Utahs response? ( A) It voted to approved the law. ( B) It voted to submit to the federal education reform law when conflict happened. ( C) It voted to quit its own education reform plan. ( D) It vote
13、d to place top importance on its own school performance system. 18 What is the favorite drink in Ireland? ( A) Coffee. ( B) Stout. ( C) Brandy. ( D) Fresh milk. 19 Which is the focal point for life in the village? ( A) Discotheques. ( B) Cinemaplexes. ( C) Church. ( D) Pub. 20 Which of the following
14、 sentence is wrong about Mayo and village life in Ireland? ( A) Mayo is a very wild county. ( B) In villages around Ireland coming to the pub is a primary entertainment. ( C) Its very easy for you to feel part of the crowd. ( D) Because of the wild environment, you should go to bed early at night. 2
15、1 What is the passage primarily concerned with? ( A) The study of Emu oil ( B) the use of Emu oil ( C) The effect of Emu oil ( D) neither of above choices 21 Since the late 1970s, in the face of a severe loss of market share in dozens of industries, manufacturers in the United States have been tryin
16、g to improve productivity and therefore enhance their international competitiveness through costcutting programs. (Cost-cutting here is definding the amount of labor constant.) However, from 1978 through 1982, productivity- the value of goods manufactured divided by the amount of labor input- did no
17、t improve; and while the results were better in the business upturn of the three years following, they ran 25 percent lower than productivity improvements during earlier, post-1945 upturns. At the same, it became clear that the harder manufactures worked to implement costcutting, the more they lost
18、their competitive edge. With this paradox in mind, I recently visited 25 companies; it became clear to me that the costcutting approach to increasing productivity is fundamentally flawed. Manufacturing regularly observes a“ 40, 40,20“ rule, roughly 40 percent of any manufacturing-based competitive a
19、dvantage derives from long-term changes in manufacturing structure (decisions about the number, size, location, and capacity of facilities) and in approaches to materials. Another 40 percent comes from major changes in equipment and process technology. The final 20 percent rests on implementing conv
20、entional costcutting. This rule does not be tried. The well-known tools of this approach- including simplifying jobs and retraining employees to work smarter, not harder-do produce results. But the tools quickly reach the limits of what they can contribute. Another problem is that the cost-cutting a
21、pproach hinders innovation and discourages creative people. As Abernathys study of automobile manufacturers has shown, an industry can easily become prisoner of its own investments in costcutting techniques, reducing its ability to develop new products. And managers under pressure to maximize cost-c
22、utting will resist innovation because they know that more fundamental changes in processes or systems will wreak havoc with the results on which they are measured, production managers have always seen their job as one of minimizing costs and maximizing output. This dimension of performance has until
23、 recently sufficed as a basis of evaluation, but it has created a penny pinching, mechanistic culture in most factories that has kept away creative managers. Every company I know that has freed itself from the paradox has done so, in part, by developing and implementing a manufacturing strategy. Suc
24、h a strategy facturing and implementing a manufacturing strategy. Such a strategy focuses on the manufacturing structure and on equipment and process technology. In one company a manufacturing strategy that allowed different areas of the factory to specialize in different markets replaced the conven
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- 外语类 试卷 专业 英语 模拟 105 答案 解析 DOC
