[外语类试卷]BFT阅读(综合)模拟试卷32及答案与解析.doc
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1、BFT阅读(综合)模拟试卷 32及答案与解析 一、 Part 2 0 1. According to the Wall Street Journal, “More and more shoppers are bypassing household names for the cheaper, no-name products one shelf over. This shows that even the biggest and strongest brands in work are vulnerable. “ 2. It has been clear for some time princ
2、ipally since recession began to be felt in the major economies of the world that the strength of brands has been under fire. During the second half of the eighties, the Japanese, for example, showed themselves willing to pay a huge premium to buy goods with a smart label and image to match: they wer
3、e fashion victims par excellence, be it in choosing their luggage or in buying their booze, where a 20-year-old version of a good malt whisky could fetch the equivalent of 60 or more. Over the past year or two, that enthusiasm to spend big money on a classy label has lowered markedly. 3. But we may
4、be witnessing the death of the brand. First, every story that now appears about the troubles being experience by makers of luxury goods triggers wise nods and told-you-so frowns. Two days ago, LVMH in France, which owns Moet et Chandon champagne, Louis Vuitton and the Christian Lacroix fashion house
5、, reported lower earnings for the first half of 1993 than it did a year ago. As David Jarvis, in charge of the European operations of Drinks Company Hiram Walker, puts it: “A few years ago, it might have been considered smart to wear a shirt with a designers logo embroidered on the pocket, frankly,
6、it now seems out of fashion.“ 4. This conclusion fits with ones instincts. In the straitened nineties, with nearly three million out of work and 425,000 people officially classed as homeless in England alone, conspicuous consumption now seems vulgar rather than chic. But just because flashy, up-mark
7、et brand shave lost some of their appeal, it does not follow that all brands have done so. Cadburys Diary Mild is just as much a brand as Carrier watches. Tastes may have shifted down market, but that does not mean that they have shifted from flash-brand to no brand. 5. The second strand of the bran
8、d argument is tied intimately with the effects of recession. No one yet knows to what extent the apparent lack of some brands appeal is merely a temporary phenomenon. It may well be that, deep down, we would still love to own a Louis Vuitton suitcase rather than one from Woolworths but while we are
9、out of work or fearing that our job is at risk, we are not prepared to express that preference by actually spending the cash. 6. Third, the example of Marlboro is an extreme one. The difference in price between premium brand cigarettes and budget rivals in the US had become huge during the 1980s: a
10、packet of Marlboro or Camel might cost 80 percent more than a budget variety. Few brands in much area of consumer goods could hope to maintain so great a premium indefinitely. Questions 1-5 Directions: For questions 1-5, choose the best title for each paragraph from below. For each numbered paragrap
11、h(1-5), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice. A. Some famous brands are facing crisis B. Some good brand products have low quality C. The strength of brand has been decreasing D. People dont buy flashy brands because of lacking of money E. Some flashy brands will di
12、sappear completely F. Shoppers tend to buy cheap, unbranded products G. The strand of brands is linked closely with economic recession 1 Paragraph 1 _ 2 Paragraph 2 _ 3 Paragraph 3 _ 4 Paragraph 4 _ 5 Paragraph 5 _ 5 Directions: Using the information in the text, complete each sentence 6-10, with a
13、word or phrase from the list below. For each sentence(6-10), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice. A. appeal B. temporary phenomenon C. no brand D. cheaper unbranded products E. label F. popularity G. vulgar 6 Nowadays people often prefer to buy _ rather than more e
14、xpensive branded goods. 7 In Japan, consumers are less likely to buy goods with a fashionable _. 8 Some flashy up-market brands have lost some of their _. 9 Peoples taste actually didnt shift to _. 10 Maybe, when the recession is over, designer brands will regain their _. 10 1. The film is not witho
15、ut its drawbacks. Disappointment, failure, self doubt, regrets over opportunities, missed or misused these are always the lot of the person in motion, which is why we must never forget the natural human bond that holds us all together and puts each grief into a common store of experience. For those
16、in motion, these grieves are the inevitable consequence of ambition, particularly in a competitive society such as ours. 2. Many of us today are rather ambivalent about the virtues of a competitive society, particularly one that celebrates material success and celebrity status. In view of these ques
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- 外语类 试卷 BFT 阅读 综合 模拟 32 答案 解析 DOC
