[外语类试卷]BFT阅读(综合)模拟试卷2及答案与解析.doc
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1、BFT阅读(综合)模拟试卷 2及答案与解析 一、 Part 1 0 Trade is central to human health, prosperity and social welfare.【 R1】_Examples of trade in daily life are so abundant they sometimes go unnoticed: people drive to work in a car made in Japan which runs on fuel imported from the Middle East.【 R2】 _A computer might ha
2、ve come from India and may run on software from the United States and a morning cup of coffee was most likely imported from Kenya, Colombia, Tanzania or Ecuador. Trade enriches our lives through greater choice and opens our minds to new ideas and cultures.【 R3】 _It is a key engine of economic growth
3、. The prosperity trade brings people the opportunity to buy the things they value most: an education, access to health care, proper housing and food for their families. It is the job of the World Trade Organization to establish the rules and preserve and nurture this web of commercial activity. But
4、trade is not entirely a natural phenomenon. It depends on political will.【 R4】_When crisis set in during the 1930s, the knee-jerk reaction was economic nationalism. As one country raised its tariff barriers, so too did others in retaliation. Trade plummeted, unemployment became entrenched, cooperati
5、on between nations broke down and guns, soldiers and tanks took over. The human and economic costs were catastrophic. In stark contrast, when the Asian economies experienced a financial crisis in the late 1990s, markets were kept open and sensible but tough economic policy and regulatory decisions w
6、ere taken.【 R5】 _Within a relatively short period of time, these countries were on the road to recovery and fears of worldwide recession were proven unfounded. Restoring international economic growth and stability through the promotion of trade was crucial to securing a lasting peace after World War
7、 II.【 R6】 _At first this was a provisional agreement between 23 countries called the General Agreement on Tariffs and Trade(the GATT). 【 R7】 _Its membership today includes 142 Members, each at its own level of economic development and with its own set of economic priorities. Since Seattle(November 1
8、999), seven countries joined the WTO Albania, Croatia, Georgia, Jordan, Lithuania, Moldova and Oman. With China poised to enter the organization, another 1.3 billion people will benefit from the rules-based trading system. Another 30 or so countries from the Russian Federation, Saudi Arabia and Ukra
9、ine to Vietnam and Yemen are in the process of negotiating their accession to the WTO.【 R8】 _. A. In 1995, the GATT became the WTO, a fully-fledged international organization with stronger and broader authority. B. Many of the goods we buy, the services we use and the foods we eat depend on foreign
10、trade. C. Others ride bicycles made in China with tires from Malaysia. D. This helped contain the crisis and it allowed the Asian nations to export their way out of difficulty. E. It binds people together in a dynamic and complex network of mutually beneficial commercial relations. F. Compare, for e
11、xample, the starkly different policy responses to two of the most major economic and financial disasters of this century. G. It was this vision that led to the creation of the multilateral trading system in 1948. H. Even though the trading system has changed greatly over the years, the underlying go
12、als of the system embodied in the WTO have remained constant: to promote openness, fairness and predictability in international trade for the benefit of humanity. 1 【 R1】 2 【 R2】 3 【 R3】 4 【 R4】 5 【 R5】 6 【 R6】 7 【 R7】 8 【 R8】 8 Imagine a world without brands.【 R1】 _No raucous advertising, no ugly b
13、illboards, and no McDonalds. Yet, given a chance and a bit of money, people flee this Eden. They seek out Budweiser instead of their local tipple, ditch nameless shirts for Gap, prefer Marlboros to homegrown smokes. What should one conclude? That people are pawns in the hands of giant companies with
14、 huge advertising budgets and global reach? 【 R2】 _ The pawn theory is argued, forcefully if not always coherently, by Naomi Klein, author of “No Logo“, a book that has become a bible of the anti-globalization movement. Her thesis is that brands have come to represent “a fascist state where we all s
15、alute the logo and have little opportunity for criticism because our newspapers, television stations, Internet servers, streets and retail spaces are all controlled by multinational corporate interests.“【 R3】 _produced cheaply in third-world sweatshops, branded goods displace local alternatives and
16、force a grey cultural homogeneity on the world. 【 R4】 _Outside the United States, they are now symbols of Americas corporate power, since most of the worlds best-known brands are American. Around them accrete all the worries about environmental damage, human-rights abuses and sweated labor that anti
17、-globalists like to put on their placards. No wonder brands seem bad. 【 R5】 _They began as a form not of exploitation, but of consumer protection. In pre-industrial days, people knew exactly what went into their meat pies and which butchers were trustworthy; once they moved to cities, they no longer
18、 did. A brand provided a guarantee of reliability and quality. Its owner had a powerful incentive to ensure that each pie was as good as the previous one, because that would persuade people to come back for more. Just as distance created a need for brands in the 19th century, so in the age of global
19、ization and the Internet it reinforces their value. A book-buyer might not entrust a company based in Seattle with his credit-card number had experience not taught him to trust the Amazon brand; an American might not accept a bottle of French water were it not for the name of Evian. 【 R6】 _ Indeed,
20、the dependence of successful brands on trust and consistent quality suggests that consumers need more of them. In poor countries, the arrival of foreign brands points to an increase in competition from which consumers gain. Anybody in Britain old enough to remember the hideous Wimpy, a travesty of a
21、 hamburger, must recall the arrival of McDonalds with gratitude. Public services live in a No Logo world: attempts at government branding arouse derision. That is because brands have value only where consumers have choice, which rarely exists in public services. 【 R7】 _ Brands are the tools with whi
22、ch companies seek to build and retain customer loyalty. Because that often requires expensive advertising and good marketing, a strong brand can raise both prices and barriers to entry. But not to insuperable levels: brands fade as tastes change(Nescafe has fallen, while Starbucks has risen); the va
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