[外语类试卷]BEC商务英语(高级)阅读模拟试卷76及答案与解析.doc
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1、BEC商务英语(高级)阅读模拟试卷 76及答案与解析 一、 PART ONE 0 How to approach Reading Test Part One In this part of the Reading Test you match eight statements with five short texts. First read each short text and then read the sentences to see which ones refer to the text Make sure you read each text for overall meanin
2、g. Do not choose an answer just because you can see the same words in the text. Look at the sentences below and at the five newspaper items about companies on the opposite page. Which company does each sentence refer to? For each sentence 1 - 8, mark one letter (A, B, C, D or E) on your Answer Sheet
3、. You will need to use some of these letters more than once. A Habgood Habgood, the pharmaceutical company, saw its share price plummet yesterday, following a cut in its corporate credit rating. Investors were unnerved by the groups shrinking access to capital and its wish to fund ambitious expansio
4、n plans. Although the sector as a whole has been weak for some time, Habgood is looking particularly vulnerable, and may well prove to be a target for takeover from within the industry. Analysts would not be surprised if Jerry Greenway, the companys chief executive, and architect of its strategy of
5、expansion, were to step down. B KK Leyton Truck manufacturer KK Leyton has said that its unit sales rose by a modest 1.3 per cent in the last six months, compared with 1.7 per cent in the same period last year. The company blames the economic downturn in its main markets and increasing pressure from
6、 larger competitors. However, grounds for guarded optimism came in the form of an announcement that the company is about to roll out a cost-cutting programme which should help to protect its profit margins. Analysts believe this will strengthen KK Leytons position until conditions improve. C Meadows
7、weet Discount clothing retailer Meadowsweet, whose 240 stores are mostly in Scotland and northern England, is set to merge with rival Marika Clothing, with slightly fewer stores in the south of England. Making the announcement, Elaine Tungate, Meadowsweets chief executive, said that the two brands w
8、ould be kept distinct, and each would retain its existing management team for the time being. Marika is targeted at female shoppers aged 25 to 45 while Meadowsweet is aimed at the over-45s, which, according to Ms Tungate, makes it an ideal merger and a natural fit. D Crofts Crofts ambitious plans ma
9、ssively to increase the number of its cafes are continuing to raise questions about profitability, and as a result shares are still trading below their level of a year ago. Andrew Hughes, Crofts chairman, anticipates a speedy recovery, because of the companys focus on customer satisfaction. His opti
10、mism is not shared by analysts, though, who point out that the new outlets are simply taking customers from existing cafes, with the result that, contrary to Crofts confident forecast when the plans were initially unveiled, income is static and same-store sales have been falling all year. E Downing
11、Energy Downing Energy is to spin off its subsidiary Forthland Resources and adopt a new holding company structure. At the same time it will take the name Forthland Energy. Carol Mortimer, Downings CEO, said that splitting the companies will mean each being able to focus on what it does best. Both ar
12、e already in discussions with their banks about, extending their credit facilities - essential if they are to survive their present difficulties. The announcement led to a small rally in Downings share price, reversing the steady decline of recent days. 1 This companys strategy has not yet led to th
13、e expected increase in turnover. 2 This company is seeking external funding to meet its present needs, 3 This companys name will continue to be used despite a change in the company structure, 4 The price of shares in this company has begun to rise. 5 This company claims that its sales have been affe
14、cted by external factors. 6 This company is thought likely to lose its independence to a competitor. 7 Analysts disagree with this companys predictions regarding its share price. 8 This company is taking steps to reduce its expenditure. 二、 PART TWO 8 Customer Co-Production When we began the very fir
15、st research for The Social Media Bible we asked 1,000 people to participate. The first discovery was that they didnt want just another business book. A typical business book is 250 pages, 60,000 words, 20 chapters, 3,000 words per chapter. Its a formula. Ive written five of them. What they said was,
16、 “First, we want a business book that shows the tactics of social media.“ What are blogs? Whats a podcast? Whats a Vlog? Whats all this stuff about micro-blogging and Twitter? Second, they wanted a guide. They told me, give us all the companies that actually offer all of these services; who they are
17、, how they started. (9) They said that “Now that I know the tactics and the tools, how do we apply them to their businesses? How do we develop a strategy?“ John Wiley they are happy to do it. More than 300 people out of the 1,000 asked to participate as reviewers and collaborators. Ask your customer
18、s to participate in your brand, get them engaged. and ask them to be collaborators in your offering. A Every one of these experts participated in three, four, five pages and even the editing of every chapter of the book. B Isnt that what marketing is supposed to accomplish? C A typical business book
19、 is 250 pages, 60,000 words, 20 chapters, 3,000 words per chapter. D In the book, I reached out to the top people in the social media industry throughout the world to talk about their personal experiences with social media. E Once you have them convinced that the book will change the way they do bus
20、iness for the better, they will buy it in droves. F Last, they wanted a third business book, which was a book on strategy. G The Social Media Bible is the largest book Wiley has ever published in 200 years, but in four days it sold out in six major metropolitan areas across the country. H Theyve bee
21、n publishing for 202 years. 三、 PART THREE 14 A. UNIVERSITY OF PORTCHESTER-MASTERS IN BUSINESS ADMINISTRATION Why choose Portchester? Last year we received the prestigious Kings Award for excellence in Business. We have a tradition of academic excellence, with 30 years of MBA experience with a 70-yea
22、r-old business school and a 200-year-old university. We offer a two-semester MBA program with the emphasis on economic analysis and rigorous thinking. Each year, 110 students from all over the world are carefully selected to do the course. We also offer a 6-week pre-MBA program for students without
23、previous in-depth business experience. B. THE EXTON BUSINESS SCHOOL-MASTERS IN BUSINESS ADMINISTRATION The Exton Business School MBA, taught by experts in the field, enjoys international recognition. This program attracts high flyers from 55 countries, who contribute to the culture of excellence. Th
24、is is the MBA which gets results, and it will be your passport to success in the global business community. The program lasts 21 months, starting each October. We will shortly be giving a series of presentations on our program in different cities around the world. For further details on these, pleas
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- 外语类 试卷 BEC 商务英语 高级 阅读 模拟 76 答案 解析 DOC
