[外语类试卷]BEC商务英语(高级)阅读模拟试卷46及答案与解析.doc
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1、BEC商务英语(高级)阅读模拟试卷 46及答案与解析 一、 PART ONE 0 Look at the statements below and the five extracts from an article about “Dilution“ of control inward and outward. Which article (A, B, C, D or E) does each statement 1 8 refer to? For each statement 1 8, mark one letter (A, B, C, D or E) on your Answer Sheet
2、. You will need to use some of these letters more than once. A One dimension of loss of control in management might be labeled “inward“, toward computers, via artificial intelligence and greater sophistication in general. In this ever more pervasive environment, control flows not toward subordinates
3、 or teams, but toward electronics. Circuits, memory, and software seem to replace what is in a managers head. One specific example might be the confrontations between man and electronics in chess matches. Granted, winning at chess does not have to mean that “the machines are taking over“ any more th
4、an cloning a sheep automatically presages doing so with people. Nevertheless, these events should provoke serious thought. In 1997, an IBM computer called “Deep Blue“ was pitted against world champion Gary Kasparov and beat him in a majority of matches, although earlier in the year the reverse was t
5、rue. Nagging questions arise Can the creation surpass the creator? Are humans kidding themselves by thinking they will always be “smarter than the machine“? B Management, of course, represents only one part of society, but such questions are relevant here too. Programmed decision-making is likely to
6、 broaden; inevitably, some would say. One reason is, simply, “What can be done will be done.“ Another is that this is essentially applying technology to what management has always been advised to do: set policies. Once made, “generic“ decisions can be efficient time-savers. One “maxi-decision“ can r
7、eplace repetitive, similar “mini-decisions“. However, both people and situations are infinitely variable. Is it possible to anticipate everything, even with sophisticated software deploying gigabytes of memory and the ability to “learn“ by past mistakes? It will not happen overnight, but the potenti
8、al clearly exists. C In addition to a threatened loss of control inward, other threats have also developed, all oriented “outward“. One example is outsourcing in general, and using temporary employment agencies in particular. By trying to reduce costs, companies have discovered that letting speciali
9、zing firms perform certain work can increase efficiency. Often they can remove a substantial work burden and save money at the same time, such as with the initial screening of job applicants. Regardless of advantages, however, if such efforts are not done well and monitored closely, they risk entrop
10、y and decrease management control. D Temporary employment, or “temp“ agencies can involve similar advantages and risks. Because people employed this way are often paid less, have less generous benefits, and are less likely to have union membership security, their services can be obtained at substant
11、ial cost savings to employers. One risk here is displaced loyalty. Because control follows the dollar, and because temp workers are paid directly by the temp agency, problems can be encountered. Even among permanent workers, employee loyalty is said to be weaker today than earlier. Though not inevit
12、able, a danger exists because a more tenuous relationship is present when a firm employs people only temporarily. Less loyalty, with all the inherent implications, can again mean less management control. E Telecommuting has become another potential challenge to management control. Work formerly done
13、 at the office is now done at home, on the road, at satellite offices or at dedicated neighborhood facilities typically shared by employees of several firms. Working at home can have many advantages. However, a disadvantage not yet fully appreciated is how remote control of employees working at wide
14、ly scattered locations is likely to affect managing. “Remote“ can be interpreted as outward migration of the essential control function. “Outward“ in turn, can easily translate into “less“ or at least “more difficult“. Supervision at a distance, even with instant communication, can require more skil
15、ls than when employees are physically observable. 1 The advice people get from applying technology to management is to set policies. 2 Besides loss control inward, there is a threat to management outward. 3 It is likely that telecommuting threatens the management control in some companies. 4 Many pe
16、ople worry about some electronic creations made by human can surpass human creators. 5 Temp workers in companies are paid less and given less benefit than permanent employees. 6 Supervising employees by remote control requires more skills than when employees are within physical reach. 7 Loyalty is o
17、ne of the problems that confront many companies nowadays. 8 It is efficient to employ specializing companies to conduct some specific work. 二、 PART TWO 8 Read this text taken from an article about wholesaler marketing decisions. Choose the best sentence to fill each of the gaps. For each gap 9-14, m
18、ark one letter (A-H) on your Answer Sheet. Do not use any letter more than once. Wholesaler Marketing Decisions Wholesalers, like retailers, must make decisions on their target market, product assortment, pricing, promotion and place. Many wholesalers make the mistake of serving too many customers.
19、They need to define their target market. H On the other hand, they need to discourage the customers who are not profitable enough by requiring larger orders or adding surcharges to smaller ones. The wholesalers product is his assortment. Unfortunately, many of them carry too wide a range of goods. (
20、9) . They need to identify the more profitable lines and vary inventory levels accordingly. Wholesalers usually mark up the cost of goods by about 20 percent to cover their expenses. This often leaves a margin of about 3 percent profit. (10) . They are cutting margins on some lines in order to win n
21、ew customers, and on other lines they are asking for special prices when they can increase the suppliers sales. (11) . Their use of trade advertising, sales promotion, publicity and personal selling is largely haphazard. (12) . They certainly need to develop an overall promotion strategy. Finally, w
22、holesalers typically locate in Iow- rent, low-tax areas and put very little money into their physical setting and offices. In many cases they dont invest enough in material- handling and order-processing systems. (13) . Progressive wholesales have already moved over to the automated warehouse where
23、orders are fed into a computer, items are picked up by mechanical devices and conveyed on a belt to the dispatch area for packing. (14) . A They should not carry too many lines or too much stock. B Many wholesalers are now using computers to carry out accounting, billing, inventory control and forec
24、asting. C They need to adopt some of the image-making techniques used by retailers. D Most wholesalers are not promotion-minded enough. E They need to adopt some methods used by sellers. F Wholesalers are beginning to experiment with new approaches to prices. G To meet rising costs, they need to stu
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