[外语类试卷]BEC商务英语(高级)听力模拟试卷84及答案与解析.doc
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1、BEC商务英语(高级)听力模拟试卷 84及答案与解析 一、 PART ONE 0 You will hear a business presentation about 3 simple selling tactics. As you listen, for questions 1 12, complete the notes, using up to three words or a number. You will hear the recording twice. SELLING TACTICS NOTES Business Presentation Pay Attention to G
2、etting Attention 1. A major obstacle of selling things is that your sales message will be_ Three proven ways you can capture a prospects attention quickly: 2. Make a_ 3. Emphasize the_ 4. Trigger Your Customers_ Emphasize the Human Relationship 5. Prospective customers are more receptive to buying f
3、rom a real person than from_ Tip: 6. Sell yourself to make prospective customers_with the selling process. 7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver_ Trigger Your Customers Imagination 8. Convert the benefits delivere
4、d by your product or service into_ 9. Put your prospect in the picture by dramatizing what it feels like to be 10. Be _ 11. If you promote a business opportunity, describe what it feels like to be at home working_ Tip: 12. Be sure your word pictures are dramatizing benefits and_ 二、 PART TWO 12 You w
5、ill hear five different business people talking about corporations. For each extract there are two tasks. For Task One, choose the advantage of corporations described from the list A H. For Task Two, choose the disadvantage of corporations from the list A H. You will hear the recording twice. TASK O
6、NE ADVANTAGE For questions 13 17, match the extracts with the advantages, listed A H. For each extract, choose the advantage stated. Write one letter(A H)next to the number of the extract. A Continuous life B Ease of attracting capital C Greater motivation D Ease of transferring ownership E Large si
7、ze F Limited liability G Tax advantages H Almost unlimited secrecy 13 _ 14 _ 15 _ 16 _ 17 _ 17 TASK TWO DISADVANTAGE For questions 18 22, match the extracts with the disadvantages, listed A H. For each extract, choose the disadvantage stated. Write one letter(A H)next to the number of the extract. A
8、 Government regulations B Lack of secrecy C Difficulty in creating D Lack of cooperation E Rigid structure F Lack of planning G Lack of personal interest H Higher taxes 18 _ 19 _ 20 _ 21 _ 22 _ 三、 PART THREE 22 You will hear part of an interview between Jessie Paul, the global marketing head in Quin
9、tant, and an interviewer. For each question 23 30, mark one letter A, B or C for the correct answer. You will hear the recording twice. 23 Which of the following is she not responsible for in the new company? ( A) Building awareness for the BSP concept. ( B) Popularising BSP concept nationally. ( C)
10、 Managing all aspects of the Quintant brand. 24 What made her realise the real potential of BPO? ( A) She was a brand expert in Infosys. ( B) She attended Nasscoms BPO Summit, held in Mumbai in February 2003. ( C) She used to outsource one particular service. 25 Which of the following is not true ab
11、out the challenges Quintant has to face in the global market? ( A) Convincing employees in the company. ( B) Building intellectual capital. ( C) Putting in place the marketing infrastructure. 26 What is included in her action plan for the next six months to? ( A) Both. ( B) Building teams. ( C) Crea
12、ting awareness. 27 What is Quintant focusing on? ( A) The banking and finance markets in Canada, the US, the UK and Asia Pacific. ( B) The banking and finance markets in Canada, Germany and Asia Pacific. ( C) the banking and finance markets in Canada, the US, the UK and Germany. 28 What project is Q
13、uintant working on? ( A) Getting some clients. ( B) Optimising people processes. ( C) A big bank in Europe and a financial company in the US. 29 What is the reason for her to quit Infosys and take up a job in a start-up company? ( A) She wanted empowerment and sought to work with an intellectual poo
14、l. ( B) She was better paid in the new company. ( C) She met with problems in her former company. 30 What is the response of the Infosys management? ( A) Discouraging. ( B) Encouraging. ( C) Preventing. BEC商务英语(高级)听力模拟试卷 84答案与解析 一、 PART ONE 0 【听力原文】 You will hear a business presentation about 3 simp
15、le selling tactics. As you listen, for questions 1 12, complete the notes, using up to three words or a number. You will hear the recording twice. (10 seconds pause) M: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The follo
16、wing 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business regardless of what you sell, how you sell or where you sell it. 1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? C
17、an you remember even one of them? Most people cant, including your prospective customers. Thats because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospects att
18、ention and get it fast or your sales message will be ignored. Here are 3 proven ways you can capture a prospects attention quickly: Make a dramatic statement: Example: “Even My Doctor Uses These Health Products“)Surprise your prospects with something unexpected: Example: “Try our service without cha
19、rge for one month; why arent you making six figures?“ And Id like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away unless something instantly catches their attention. 2. Emphasize the Human Relationship Prosp
20、ective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the selling process getting to know a little about your p
21、rospects and letting them get to know you. If you sell online or in some other way where you dont talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what yo
22、ur customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise. 3. Trigger Your Customers Imaginati
23、on Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without d
24、ebt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss. And Id like to introduce a tip. Be sure your word pictures are dramatizing benefits and no
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- 外语类 试卷 BEC 商务英语 高级 听力 模拟 84 答案 解析 DOC