[外语类试卷]BEC商务英语(高级)听力模拟试卷82及答案与解析.doc
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1、BEC商务英语(高级)听力模拟试卷 82及答案与解析 一、 PART ONE 0 You will hear a business presentation. As you listen, for questions 1 12, complete the notes, using up to three words. You will hear the recording twice. BUSINESS PRESENTATION NOTES Presenters Information 1. Position: _. 2. Companys Name-. _. Purpose: 3. To p
2、resent a new_. Brief Introduction 4. Firstly, Jackson will outline a few_. 5. Then, hell go over the standard_. 6. After that, hell introduce the analysis of_that exist in the Chinese market. 7. After the presentation, Jackson will hand out_. 8. And there will be time for_. Presentation 9. Visual Ai
3、d: _. 10. Population in Beijing area: _. 11. Firstly, he shows people in the photos are_. 12. The next shows the accessories section of a typical boutique_. 二、 PART TWO 12 You will hear five different business people talking about cultural differences in doing business in different countries. For ea
4、ch extract there are two tasks. For Task One, choose the dos described from the list A H. For Task Two, choose the donts described from the list A H. You will hear the recording twice. TASK ONE- DOS For questions 13 17, match the extracts with the dos, listed A H. For each extract, choose the approp
5、riate way stated. Write one letter(A H)next to the number of the extract. A Be aware of some taboos. B Respect a sense of order with Germans. C Open gifts in front of your counterpart. D Be punctual with Germans. E Keep both of your wrists above the table for the whole meal in Europe. F Refer to Jap
6、anese as “Orientals“. G Keep more distance when talking with Asians. H Add your university degrees to your business card. 13 _ 14 _ 15 _ 16 _ 17 _ 17 TASK TWO DONTS For questions 18 22, match the extracts with the donts, listed A H. For each extract, choose the inappropriate way stated. Write one le
7、tter(A H)next to the number of the extract. A Dont talk with hands in pockets when doing business in Latin America. B Dont give carnations to Japanese. C Dont rush straight to work at business meals. D Dont use first name when doing business with Japanese and German. E Dont give hugs to Latins as a
8、greeting. F With Asian and German associates, dont start a meeting with an informal tone. G Dont have more eye contact with Europeans. H Avoid purple flowers and gifts in Brazil. 18 _ 19 _ 20 _ 21 _ 22 _ 三、 PART THREE 22 You will hear part of a conversation between an interviewer and Andrew Grove, t
9、he chairman, CEO and co-founder of Intel. For each question 23 30, mark one letter A, B or C for the correct answer. You will hear the recording twice. 23 Before Andrew Grove arrived in the U.S. in 1956, where did he live? ( A) Hungary ( B) Britain ( C) Portugal 24 Why are the tight-rope-walkers men
10、tioned in Andrew Groves answer? ( A) It shows that their task may be much better even though they are afraid of height. ( B) It shows that they can finish their jobs well because they are not afraid. ( C) If you are not afraid, you can do your job well. 25 What does Andrew Grove think people can do
11、to alleviate the scariness of change? ( A) Although the scariness of change is healthy, we should eliminate some of it. ( B) People should alleviate some of the scariness of change. ( C) He thinks there is no need to eliminate the fear of change. 26 What does it mean that pain is healthy? ( A) If yo
12、u feel physical pain, it means that your body is healthy. ( B) Its aim is to say that there is something wrong with your body. ( C) Extinguishing pain can not solve the problem. 27 Which is one of the biggest contributions that Andrew Grove has made? ( A) Put the Intel Inside in a computer. ( B) Mak
13、ing the public aware of that Intel Inside campaign is inside a computer. ( C) He makes the Intel Inside in the campaign. 28 When did people describe their computer by the number? ( A) Late 1980s ( B) Late 1970s ( C) Early 1980s 29 What is not the fundamental characteristic of a computer? ( A) Chip (
14、 B) Microprocessor ( C) Software 30 In Andrew Groves opinion, which is more important, marketing or technology? ( A) Marketing is more important than technology. ( B) Technology is more important than marketing. ( C) Marketing is as important as technology. BEC商务英语(高级)听力模拟试卷 82答案与解析 一、 PART ONE 0 【听
15、力原文】 You will hear a business presentation. As you listen, for questions 1 12, complete the notes, using up to three words or a number. You will hear the recording twice. (10 seconds pause) M: Good morning everyone and thanks for coming. For those of you who dont know me, my name is Jackson Wu, and
16、Im the Marketing Manager in Beijing for Notson Limited. N-O-T-S-O-N, Notson. Im here today to present our new marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so were excited a
17、t the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you. Id like to start off by outlining a few facts and figures about the consumer market in China. Then, Ill go over the standard types of advertising that have been successful for similar
18、 products in China in the past, including some recent campaigns that you may have seen. After that, Ill introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, Ill finish by explaining how we will go about entering the Chinese market, based on co
19、nclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that well be discussing here today. There will be time at the end of the presentation for questions and a general discussion, so please leave your questions un
20、til then. OK, as were all running to a tight schedule, Id like to get to the first point, the current state of Chinas consumer market. Ive prepared a short PowerPoint presentation, to give you a general introduction to the Chinese market as we see it. Please direct your attention to the screen behin
21、d me and Ill dim the lights. The Beijing area, with a population of over 13 million people, is the trendsetter for the nation. As you can see from these photos of people in the business area, both men and women are very style-conscious. They have an eye for glamour and good looks, and are willing to
22、 spend money to get the look they want. But, as you will also notice, in this photo of a crowded street on a sunny day in Beijing, there are only about one fifth people out of about three hundred wearing sunglasses. And thats the challenge right there. We have to build demand for our product and cre
23、ate a market. This next shows the accessories section of a typical boutique department store; lots of famous brands from Japan, Europe, and the States, plus a broad range of domestic brands, bags, belts, watches etc. This is where we would like to be. People, this is without a doubt, a challenging m
24、arket. With little current demand, we have a huge task ahead of us to build a target market and successfully sell our product to this massive consumer base. Moving on to Beijings younger consumer market . hmm, that color text is a bit hard to read. Im sorry for the delay; it will only take a moment
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