[外语类试卷]BEC商务英语(中级)阅读模拟试卷84及答案与解析.doc
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1、BEC商务英语(中级)阅读模拟试卷 84及答案与解析 一、 PART ONE 0 A Many companies in the U. S. begin to realise that investors demand financial reporting to be truly presented: creative accounting is no longer acceptable. In response to the criticism about how it booked the gain on the sale of one of its businesses. IBM an
2、nounced on Feb. 19th that it would expand the informaton it provides investors on such things as its intellectual-property income and the impact on earnings of the companys overfunded pension plan. And a day later, General Electric Co. Chairman and Chief Executive Jeffrey R. Immelt also pay heed to
3、investors calls for better disclosure by promising to provide more detail on how the companys individual units including its finance departrment. GE Capital churn out their earnings. B Expect this lifting of the veil to spread rapidly throughout corporate America, In the wake of Enrons collapse and
4、questionable accounting at telecommunications companies such as Global Crossing Ltd., investors are demanding better. more frequent, and more expansive information about companies financial health. This rising pressure will force executives in boardrooms across the country to wrestle with exactly ho
5、w much new information to reveal, much less the question of how to flag changes for investors without causing their stocks to tank. “GE and IBM are bellwethers,“ says Patrick S. McGurn, vice-president at proxy advisory service Institutional Shareholder Services Inc. “You will see a huge wave of imit
6、ation.“ C Of course, thats good for shareholders and for the long-term health of the market, But the tsunami of new disclosures, unfortunately, isnt necessarily what the recovering economy needs right now. The trick will be to strike the right balance. Companies that reveal too little, too late will
7、 get punished in the market. But dumping too much on shareholders may only muddy the picture further. “If you give too much information, people can get overwhelmed by the minutia, and the important stuff gets buried.“ says Charles M. Elson, director of the Centre for Corporate Governance at the Univ
8、ersity of Delaware. D In fact, IBM and GE join a growing list of companies that have already been compelled to improve their disclosure, At Tyco International Ltd., which has been buffeted by concerns about its complex accounting and financial health, senior execs have begun holding weekly phone con
9、ferences with analysts and investors to address questions about its accounting and operations. Franchising giant Cendant Corp. has put detailed information on its Website about its off-balance-sheet entities, while hotel operator Marriott International Inc. recently provided details on write-offs it
10、 has taken for loan guarantees as well as some hotel-development projects. 1 More and more companies are forced to illustrate their accounting. 2 Both IBM and General Electric are willing to give information about their accounting. 3 Managers in the companies would have to deal with the problem of d
11、isclosure. 4 Its suggested that companies should provide adequate information for shareholders. 5 A great majority of companies will follow the example of General Electric and IBM. 6 Investors of the company would no longer accept financial reporting that does not clearly reflect a companys operatin
12、g health. 7 Some companies start to employ various methods to reveal more about their operations. 二、 PART TWO 7 Customer Contact Which of the following is the most important way of keeping in touch with your customers: telephone, email, fax, letters, website, or face-to-face meetings? Despite the ch
13、oice, there is only one correct answer. That anyone who thinks that only one type of customer contact is sufficient is missing the point. Different customers have different preferences, so all types of contact are equally important. The smart manager is, therefore, always looking for ways to improve
14、 the different types of customer contact and there are plenty of helpful solutions out there to choose from. (8) At the same time, email is rapidly catching up, while the volume of business letters is declining. So, you would think that a good place to begin your quest for better-managed customer co
15、ntact is to look at whats new in telephone and online technology. It might, though, be better first to consider the factors that make for better contact management and see what can be done to improve them. The starting point for this is obvious: any type of customer contact is going to be more effec
16、tive if the person handling it knows about the customer. (9) When did these customers last order? What are their product or service preferences? What is their credit status? To make improvements in contact operations possible, all the staff who have contact with the outside world need to have immedi
17、ate access to the same data. The software that can provide this is known as customer relationship management, or CRM. (10) Just as important, staff can enter any necessary details about the client they are dealing with while the contact is actually in progress. The data from this contact are stored
18、in the system immediately. Then. if the client calls back a few minutes later, whoever picks up the call can see exactly what has just happened. (11) . CRM systems can give a valuable edge even to companies that rely more on personal contact than on handling large numbers of phone calls and emails.
19、Arguably, it is more important for senior executives to have fully up-to-date information to hand when talking to an important client than in any other situation. (12) With the right laptop or hand-held PC, there are even ways of providing secure access when they are out of the office. In this way,
20、managers need never be without the information they need, no matter where they happen to be A To put it simply, contact relies on people, and successful contact relies on people with information at their fingertips. B In spite of this, it would be extremely valuable if all members of staff could cal
21、l up information on any of the companys clients whenever they needed it. C Software can deliver critical information to selected users on a need-to-know basis. D For most businesses, the telephone is still the most commonly used channel of customer contact. E Basically, it enables any member of staf
22、f to type in a name and within seconds have on the screen in front of them all they need to know about that particular customer. F Once a member of staff has this recently processed information, he or she will be able to provide a faster and more efficient service. 三、 PART THREE 12 Reasons for Inter
23、national Trade Foreign trade, the exchange of goods between nations, takes place for many reasons. Every nation wants the opportunity to export its goods and services to other countries. A foreign outlet for sales enables a manufacturer or distributor to increase the volume of his business activity,
24、 thus increasing his chance to make a profit and increasing employment opportunities. Every nation also wants the opportunity and privilege of buying from foreign countries products and services that are scarce or unavailable at home that would be useful and beneficial to its people. Trading with ot
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