[外语类试卷]BEC商务英语(中级)阅读模拟试卷104及答案与解析.doc
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1、BEC商务英语(中级)阅读模拟试卷 104及答案与解析 一、 PART ONE 0 A Salinas outlines the key qualities of good management in this autobiography. He believes that decisions should be based on facts, not opinions; that peoples strengths should be exploited; and that disagreement is sometimes necessary. But the main point he
2、makes is that leadership means performing well at all times and setting a good example. B In this collection of essays, top business leaders predict how businesses will change over the next few years. They analyse changes in business and society and their effects on job markets, as well as taking a
3、look at possible strengths and weaknesses of leading economics and their currencies. This collection outlines a vision of tomorrows business world and the type of leaders that will be required. C This book is a well-researched study of the problem of leadership in global quoted companies. 160 intern
4、ational business leaders were asked how they added value to their companies and their answers form the main part of this book. Both managers and companies are analysed in order to show how they cope with difficult issues. A useful book for all senior managers. D 100 well-known US business leaders th
5、rough this century are described in this book, which analyses how their fortunes were made and sometimes lost. The background, business career character and personal life of each individual are outlined, creating an impressive collection of biographies and an excellent reference work. 1 This is an a
6、ccount of one business leaders experiences. 2 This book suggests probable trends in the business world. 3 In this book you learn about the lives of business leaders from the past. 4 The writer of this book gives his personal views of what makes a good business leader. 5 This book looks at how large
7、companies deal with various problem areas. 6 This book is based on interviews with business leaders. 7 This book describes both successes and failures. 二、 PART TWO 7 Read the passage about Web site Term Paper.Choose the best sentence from the list A-l on the following page to fill each of the blanks
8、.For each blank 8-12 mark one letter A-l on your Answer Sheet.Do not mark any letter twice.There is an example at the beginning.One answer has been given as an example. For generations of students, writing term papers has been a major source of nerves and frustration, if not the ultimate homework ni
9、ghtmare example. 8 All one has to do is go to the appropriate Web site, where online papers can either be purchased, ordered, or downloaded for free. If you are too lazy or simply too busy writing your own term paper, Genius Papers is readily available _9_. Some sites, such as Term Paper Emporium an
10、d Absolutely Free: Online Essays offer course papers for free. Simply click the mouse and download if you find the paper you want, that is. Students are, of course, fully aware of these Web site resources, 10 For teachers, the problem Is figuring out whether a students authorship is authentic. But,
11、as teaching assistant Jane Morrison explained, 11 Faking term papers is nothing new, and stolen intellectual property has been marketed for years. But the appearance of the Internet raises the issue: 12 “If you structure the assignment in a creative way, and if students, for instance, have to transf
12、orm the information into a hand-out, or do a drama, or write an account in first person narrative, then you may curb illicit work,“ said library media teacher Leslie Farmer.A. That kind of strategy will basically force students to do more than simply download their education.B. Do you want to “write
13、“ a paper on “Hamlets irreconcilable moral dilemmas“?C. The contemporary student who wants to fake a term paper does not have to search far.D. The task may be too difficult for the teacher to figure all out.E. Inventive teachers can make their assignments almost cheat-proof.F. But for those with Int
14、ernet access, illicit resources are just a few links away.G. Is this new technology making cheating more widespread?H. And some people worry that the Internet could become the best aid yet for cheating. I. For a one-time fee of $ 9.95, you get access to pre-written papers for an entire semester. 三、
15、PART THREE 12 Look at the article below about the poll and the questions over the page. For the question 13 18, mark one letter A, B, C or D on your Answer Sheet for the answer you choose. Advertising can legally include opinions and exaggerations which may be misleading. These “legal lies“ are call
16、ed puffs because they puff up a products qualities and make it seem better than it really is. Learn how to spot advertising puff. Advertising is controlled by law. The Federal Trade Commission (FTC) regulates the content of advertisements what the manufacturer can and can not say about its product.
17、You as a consumer can protect yourself from misleading ads by learning how to recognize them. Misleading advertising often presents the sellers opinion as if it were fact. “Zenos Cola is the finest soft drink. “ “Acme Cars give you the most comfortable ride in town.“ When you see advertisements like
18、 this, ask yourself, “who says so?“ This is the type of advertising puff that reflects an opinion. The words “finest“ and “most“ show that a judgement is being made a personal opinion, not a statement of fact. Of course the Zeno Company thinks their cola is the finest. They want you to think so too,
19、 so youll buy it. Some advertising puffs try to connect an unrelated quality to a product. For example, beauty and popularity are often linked with perfume, cars, mouthwash, or toothpaste. This kind of advertising is called “image making“. Will you really meet nicer people if you drive a Panther aut
20、omobile? Will people think youre sexier if you brush your teeth with Sparkle toothpaste? Of course not. When you see these advertisements, remember that very few products will automatically make you a better or happier person. Some advertising puffs describe the product accurately but are still misl
21、eading. For instance, a leading hamburger is described as a quarter of a pound. This statement is true: the hamburger does weigh a quarter of a pound before cooking. Since its purchased after being cooked, this claim may be classified as puff. Check the frozen food aisle in your supermarket. A froze
22、n pie is labeled as a “nine-inch pie“. This statement is true if you measure the pie from the outside of the rim on one side to the outside of the rim on the other side. The actual body of the pie is only 7.5 inches. If you buy a standard nine-inch pie plate for making your own pies, youll see that
23、the nine-inch measurement is for the inside of the pie. You should always question the claims made by any advertisement. Ask yourself: will the product really do all of these things? Is it really the best? Who says so? 13 What does “puff up“ in the first paragraph (Line 2) mean? ( A) Tell lies about
24、. ( B) Evaluate. ( C) Praise. ( D) Speak too highly of. 14 Decide which of the following advertisements reflects/reflect only the sellers opinion? ( A) Acme Cars give you the most comfortable ride in town. ( B) Use Sparkle Toothpaste to whiten your teeth. ( C) White Cat washes whiter. ( D) All of th
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