[外语类试卷]BEC商务英语（中级）口语模拟试卷116及答案与解析.doc

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1、BEC商务英语（中级）口语模拟试卷 116及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 In this pa

2、rt of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A: What is important when. ? Negotiating prices with a new supplier A detailed study about

3、the supplier Possibility of long-term cooperation B: What is important when.? Dealing with clients inquiry Product knowledge Marketing skills C: What is important when.? Strengthening staffs sense of belonging Career expectation Further education and training opportunities 二、 SECTION 3 DISCUSSION (A

4、BOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 In this part o

5、f the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates Dealing with

6、Copyright Problems Your company is designing a logo for a new product. And the prototype that came out is similar to a well-known brand name in the market. You have been asked to deal with the copyright problem. Discuss the situation together and decide: what similarities the logos share what action

7、s should be taken to deal with the problem. For three candidates Dealing with Copyright Problems Your company is designing a logo for a new product. And the prototype that came out is similar to a well-known brand name in the market. You have been asked to deal with the copyright problem. Discuss th

8、e situation together and decide: what similarities the logos share what actions should be taken to deal with the problem what kind of logo design your company need. Follow-on questions Do you think copyright problems are important for a company?(Why? /Why not?) What do you think is the most effectiv

9、e way to deal with copyright problems?(Why?) Is a brand necessary for promoting a new product?(Why? /Why not?) Do you think it is necessary to cooperate with brand-design company?(Why? /Why not?) Do you think that a well-designed logo has some advantages?(Why? /Why not?) What are the advantages of a

10、 company to have a distinctive logo?(Why) BEC商务英语（中级）口语模拟试卷 116答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 m

11、inute to prepare your ideas. 1 【正确答案】 If you choose topic A: What is important when negotiating prices with a new supplier? It is hard to negotiate prices with a new supplier and reach agreements that allow everyone to walk away contently. If youre frustrated by price negotiations that constantly re

12、sult in less-than-satisfactory outcomes, you should pay more attention to the following factors. First of all, you should have a detailed study about the new supplier. Thanks for the Internet, we can get a good understanding of the suppliers business scope and partners by the search engine. The resu

13、lts of the price negotiation between your company and the new supplier indicate the possibility of a long-term cooperation. If both sides express the sincerity for a long-term relationship, there is still room for price cuts. Besides, the prices are also affected by the supply quantity, service qual

14、ity and other additional requirements on packing or delivery. So it is not suggested to simply compare the prices with other clients of the supplier. Finally, you should acquire certain price negotiation skills to bring the utmost benefits to your side. For example, you have to be aware of the four

15、stages involved in bargain on price, that is getting and making concessions, bargaining on price, breaking deadlocks and moving towards an agreement, and there are techniques in each of those stages. You should never walk into a negotiation without mastering of those skills and an overall understand

16、ing of your counterpart. If you choose topic B: What is important when dealing with clients inquiry? When dealing with clients inquiry, as a trained staff, you must be well-prepared: otherwise, the potential clients may lose faith in your companys goods and service. First of all, you must have a goo

17、d knowledge of your products. As a member of the company, you should familiarise yourself with the product knowledge in order to provide quality customer service. Although you are not the front line engineer or developer, you can be a good interpreter for the products. Secondly, you can take the opp

18、ortunity to promote your products because most questioners are potential buyers. Therefore, besides product knowledge, you should have basic marketing skills to face this challenge. What you have learned just lays a foundation for your future development. It is unlikely that youre doing the job with

19、in your specialty. You have to update yourself constantly with new skills and knowledge your job demands. Thirdly, you should be cautious with your attitude. Good manners will leave a good impression on your clients. Politeness wont guarantee the success of every deal: however, it opens the door for

20、 future cooperation. Last but not least, you should keep follow-up visits to those clients who have made inquiries and check whether they are satisfied with your service and tell them youre willing to help them at any time. If you choose topic C: What is important when strengthening staffs sense of

21、belonging? When it comes to the staffs sense of belonging, career expectation ranks first. Staff enters into a company or an enterprise not only for a job to make a living, but also for a bigger picture of their professional development. Everybody has dreams. As a good and responsible employer, you

22、should try your best to give full play to their abilities. Only by doing that can the staff closely relate themselves to the enterprises and establish emotional bonds with their employers. Apart from career expectation, the employers can also strengthen staffs sense of belonging by provide further e

23、ducation and training opportunities for them, through which staff will feel that they are valued and taken care of. You can also organise activities to join staff together because communities can provide a sense of belonging as well as help connect individuals to the powerful idea that they are part

24、 of the larger scheme of things. In addition, the company can strengthen the interaction among staff and increase staffs involvement in the lives of their colleagues. For example, drop by a sick workmates house with a pot of chicken soup and flowers. There are many small ways staff can be influentia

25、l in their fellows lives, which increases staffs sense of belonging. Staffs are indispensable to their employers and an enterprise with great cohesion power will definitely have brighter prospects. 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You h

26、ave 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 【正确答案】 A:I think the graphic artists should go back to the drawing board for our new logo

27、design. I just saw the prototype that came out of your department last week. It just wont work. B:Why? Whats the problem? A: It is very similar to the Nike athletic shoes. Dont you know? Thats copyrighted. If we come out with something even close to the design they have, we could be legally liable.

28、Theyd sue us in a heartbeat. B: I saw the design. We had a team of all-star designers on it. I dont think it resembled Nikes logo at all. Thats a huge stretch of the imagination to say our design would violate their copyright. A: Our legal department doesnt think so. They reviewed the copyrighted im

29、ages from Nike. After discussion with our general manager, they determined it would be copyright infringement to place this design on our products. Its better to be safe than sorry. B:What if we modified the design a little bit. Say we change the color. Do you think that would be enough to different

30、iate from the copyrighted image? A: Nope. The verdict from the legal department is to start from scratch. This time come up with something more creative. B:More creative? A:Not only do we have to worry about not overstepping bounds with copyright, but we also want something different from everyone else. We want to stand out to our consumers. Come up with something good, and then well set our own copyright on it. B:Okay. So we have to start it over again.