[外语类试卷]2010年湖北省成人本科学位英语真题试卷及答案与解析.doc
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1、2010年湖北省成人本科学位英语真题试卷及答案与解析 一、 Part I Reading Comprehension (30%) Directions: There are three passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice and mark the cor
2、responding letter on the Answer Sheet with a single line through the center. 0 Advertisement can be thought of “ as the means of making known in order to buy or sell goods or services “. Advertisement aims to increase peoples awareness and arouse interest. It tries to inform and to persuade. The med
3、ia are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and
4、more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many
5、 businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered
6、 by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less. It is difficult to measure exactly the influence of advertisement on sales. When the marke
7、t is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. 1 Ad
8、vertisement is often used to( ). ( A) deceive customers ( B) increase production ( C) arouse suspicion ( D) push the sale 2 The word “media“(in the first paragraph)includes( ). ( A) the press ( B) television ( C) radio ( D) all of the above 3 Advertisement is mainly paid for by( ). ( A) the customer
9、 ( B) the producer ( C) increased sales ( D) reduced prices 4 Advertisement can increase demand( ). ( A) at the time ( B) in any circumstances ( C) in a growing market ( D) in a shrinking market 5 From the last sentence of this passage we conclude that( ). ( A) businesses usually do not pay much for
10、 advertisement ( B) businessmen know well that advertisement could bring them more profits ( C) advertisement could hardly convince people of the value of the goods ( D) advertisement usually cost businesses large amounts of money 5 Another thing an astronaut has to learn about is eatingin space. Fo
11、od is weightless, just as men are. Food for space has to be packed in special ways. Some of it goes into tubes that a man can squeeze into his mouth. Bite-sized cookies are packed in plastic. There is a good reason for covering each bite, The plastic keeps pieces of food from traveling in the spaces
12、hip. On the earth very small pieces of food would simply fall to the floor. But gravity doesnt pull them to the floor when they are out of the plastic in a spaceship. They move here and there and can get into a mans eyes or into the spaceships instruments. If any of the instruments is blocked, the a
13、stronauts may have trouble getting safely home. As astronauts travel on longer space trips, he must take time to sleep. An astronaut can fit himself to his seat with a kind of seat belt. Or, if he wants to, he can sleep in a sleeping bag which is fixed in place under his seat. But be careful he must
14、 put his hands under the belt when he goes to sleep. This is because he is really afraid that he might touch one of controls that isnt supposed to be touched until later. 6 Why would astronauts cover each bite of food in space? ( A) Because small pieces of food would fall down to the floor ( B) Beca
15、use weightless pieces of food might make trouble when they travel around ( C) Because they havent enough food for longer trips ( D) Because astronauts dont want to waste food 7 In a spaceship, astronauts can( ). ( A) walk just as they do on the earth ( B) not eat anything because its dangerous ( C)
16、control the spaceship when they are sleeping ( D) not litter small things or it will make trouble 8 In what way is food for space packed? ( A) Very small pieces of food are put on the floor ( B) Some of it is put into tubes ( C) Small-sized cookies are packed in plastic ( D) Both B and C 9 Why does
17、an astronaut put his hand under his belt when he sleeps? ( A) Because he thinks it is comfortable to sleep in that way in space ( B) Because he doesnt want to touch any controls when he sleeps ( C) Because the instruments of the spaceship are easily broken ( D) Because he is afraid that the seat wil
18、l move 10 The best title of this article is( ). ( A) Eating and Sleeping in Space ( B) How Astronauts Eat in Space ( C) Food for Space ( D) How Astronauts Sleep in Space 10 How can we get rid of garbage? Do we have enough energy sources to meet our future energy needs? These are two important questi
19、ons that many people are asking today. Some people think that man might be able to solve both problems at the same time. They suggest using garbage as an energy source, and at the some time it can save the land to hold garbage. For a long time, people buried garbage or dumped(倾倒 )it on empty land. N
20、ow, empty land is scarce. But more and more garbage is produced each year. However, garbage can be a good fuel to use. The things in garbage do not look like coal, petroleum, or natural gas: but they are chemically similar to these fossil(化石 )fuels. As we use up our fossil fuel supplies, we might be
21、 able to use garbage as an energy source. Burning garbage is not a new idea. Some cities in Europe and theUnited States, have been burning garbage for years. The heat that is produced by burning garbage is used to boil water. The steam that is produced is used to make electricity or to heat nearby b
22、uildings. In Paris France, some power plants burn almost 2 million metric tons of the cities garbage each year. The amount of energy produced is about the same as would be produced by burning almost a half million barrels of oil. Our fossil fuel supplies are limited. Burning garbage might be one kin
23、d of energy source that we can use to help meet our energy needs. This method could also reduce the amount of garbage piling up on the earth. 11 What two problems can man solve by burning garbage? ( A) The shortage of energy and air pollution ( B) The shortage of energy and the land to hold garbage
24、( C) Air pollution and the shortage of fossil fuel ( D) Air pollution and the shortage of land to hold garbage 12 Which of the following is not the result of burning garbage? ( A) The garbage burned is turned into fossil fuels ( B) The heat produced is used to boil water ( C) The steam produced is u
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