专业英语四级-100及答案解析.doc
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1、专业英语四级-100及答案解析 (总分:100.00,做题时间:90分钟)It is often said that politeness costs nothing. In fact, it seems that a little more courtesy could 1 businesses 5 billion every year. 2 hearing the phrase thank you or well done means the same to staff 3 a modest pay rise, researchers say. Praise and 4 also make
2、s employees more likely to work hard and stay in their jobs, saving on the cost of finding 5 . A third of 1,000 workers 6 by consulting firm White Water Strategies said they did not get thanked 7 when they did well, and a 8 third said they were not thanked enough. In both cases, staff said they felt
3、 undervalued, meaning they were less likely to 9 themselves and were more likely to 10 employment elsewhere. According to the company, praising staff has the same 11 kick as a 1 percent pay riseand 12 much cheaper for bosses. Three 13 four employees said that regular 14 by their bosses was important
4、 to them, 15 only a quarter said they were 16 given as much praise as they felt they needed. The survey found that those 17 blue-collar and manual jobs were less likely to 18 any recognition for doing well. Older employees and women need the most reassurance, according to psychologist Averil Leimon,
5、 a director of White Water Strategies. She said that words of praise did more than 19 a pleasant place to workthey could even 20 profits.(分数:30.00)A.saveB.costC.spendD.payA.SeldomB.AlwaysC.FrequentlyD.RarelyA.forB.asC.inD.byA.criticismB.complimentC.blameD.encouragementA.replacementsB.alternativesC.c
6、omplementsD.switchesA.surveyingB.surveyedC.to surveyD.having surveyedA.any longerB.at allC.oftenD.no moreA.furtherB.anotherC.moreD.muchA.exertB.exhaleC.exhaustD.exemptA.look upB.look toC.look forD.look forward toA.improvingB.encouragingC.motivationalD.promotionalA.works outB.works upC.comes outD.com
7、es upA.fromB.out ofC.ofD.toA.acknowledgementB.familiarityC.interactionD.communicationA.andB.becauseC.butD.soA.actuallyB.absolutelyC.certainlyD.possiblyA.ofB.fromC.inD.forA.giveB.be givenC.be givingD.have givenA.createB.creatingC.makeD.makingA.decreaseB.descendC.boomD.boostWhy is every company so muc
8、h interested in the process of customer satisfaction? The answer is rather simplethe customer purchases the good or in other words gives monetary 21 of the good he chooses. The more customers purchasethe better is for the company, as its capital growth. 22 the growth of the number of customers is 23
9、 for each company. As the level of satisfaction 24 from customer to customer, it is important for each company to have specific components of customer satisfaction in order to 25 a mass satisfaction result. Proper components are the 26 of customers purchasing from a company and 27 their purchase dec
10、ision over again, as customer satisfaction and loyalty are the direct reflections of the brand loyalty factors, certain emotional 28 or other external reasons. Measuring the level of customers satisfaction is rather hard and the results may be sufficiently 29 . Customer satisfaction constantly needs
11、 a target to be aimed at, 30 the requirements of the contemporary customer change from day to day. 31 the satisfaction information is obtained by the means of either telephone or an Internet-survey. It 32 be noted that these two ways of obtaining information are the major marketing prediction 33 . S
12、uch surveys are rather accurate and reveal the customer loyalty of each 34 company. Customer satisfaction measurements help the companies build their customer-strategies based on the strengths and the weak spots of each good that 35 it from obtaining high level of customers satisfaction and loyalty.
13、 36 of the customers loyalty revealed on the early stages of satisfaction measurements helps to 37 a good to a more corresponding market position. 38 customers loyalty has one other important element 39 is the knowledge of what customers think about the brand, the brands specific product and results
14、 40 a correct marketing strategy decision-making.(分数:30.00)A.equivalentB.substituteC.institutionD.reservationA.ThereforeB.WhereasC.MoreoverD.HereafterA.costlyB.desirousC.profitableD.vitalA.shiftsB.differsC.rangesD.increasesA.pursueB.achieveC.analyzeD.announceA.premisesB.incentivesC.startsD.outcomesA
15、.thinkingB.reachingC.repeatingD.affirmingA.customersB.tradersC.driversD.markersA.casualB.variousC.mistakenD.unforeseenA.untilB.unlessC.soD.becauseA.CertainlyB.UltimatelyC.OrdinarilyD.PresentlyA.mayB.mustC.canD.willA.examplesB.targetsC.materialsD.sourcesA.establishedB.chosenC.relatedD.givenA.infersB.
16、deprivesC.preventsD.obstructsA.VulnerabilityB.EvaluationC.FeaturesD.ConditionsA.removeB.retainC.replaceD.releaseA.KeepingB.TrackingC.ManagingD.CultivatingA.whatB.whoC.asD.whichA.fromB.inC.ofD.forMany countries will not allow cigarette advertising in their newspaper or on TVespecially 41 the advertis
17、ements are usually written with young people in mind. 42 advertising, the tobacco companies have begun to 43 sports events. They give money to football, motor racing, tennis and a number of 44 sports 45 condition that the name of the cigarette is 46 . This is now 47 concern, because it does exactly
18、48 many ads try to dosuggest that smoking has some connection 49 being strong and athletic. In all this, the point of view of the non-smokers has to be 50 as well: I wish smoker would stop 51 the air. I wish I could eat in a restaurant 52 having to smell cigarettes smoke. It has been 53 that, in a r
19、oom where a large number of people are smoking, a nonsmoker will breathe in the 54 of two or three cigarettes during an evening. 55 , non-smokers are now majority in many western countries. More and more people are giving up the habit, discouraged by high prices, influenced by 56 advertising or just
20、 aware that smoking is no longer really a polite thing to do. Faced with lower sales, the western tobacco companies have begun to look outside their own countries. They have begun advertising 57 to persuade young people in developing countries that smoking American or British or French cigarette is
21、a sophisticated western habit, which they should copy. As a result, more and more young people are spending 58 money they have on a product which the West recognizes 59 unhealthy and no longer wants. The high number of young smokers in India, in South America and in South East Asia will be done of t
22、omorrows 60 .(分数:40.00)A.thatB.whenC.whereD.sinceA.In the place ofB.In place ofC.BesidesD.ExceptA.promoteB.developC.sponsorD.helpA.otherB.anotherC.othersD.someA.onB.inC.withD.underA.suggestedB.claimedC.mentionedD.declaredA.causingB.makingC.givingD.settingA.thatB.whichC.asD.whatA.withB.ofC.forD.toA.b
23、elievedB.thoughtC.consideredD.regardedA.damagingB.spoilingC.decayingD.destroyingA.in spite ofB.rather thanC.because ofD.withoutA.surprisedB.calculatedC.saidD.suggestedA.sameB.comparableC.equalD.equivalentA.HoweverB.In factC.ThenD.SoA.non-smokingB.no-smokingC.anti-smokingD.against smokingA.strugglesB
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- 专业 英语四 100 答案 解析
