专业英语八级-阅读理解(三十一)及答案解析.doc
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1、专业英语八级-阅读理解(三十一)及答案解析 (总分:100.00,做题时间:90分钟)一、BPART READING (总题数:0,分数:0.00)二、BTEXT A/B(总题数:1,分数:25.00)Prince Klemens Wenzel Von Metternich, foreign minister of the Austrian Empire during the Napoleonic era and its aftermath, would have no trouble recognizing Google. To him, the worlds most popular we
2、b-search engine would closely resemble the Napoleonic France that in his youth humiliated Austria and Europes other powers. Its rivals Yahoo!, the largest of the traditional web gateways, eBay, the biggest online auction and trading site, and Microsoft, a software empire that owns MSN, a struggling
3、web portal would look a lot like Russia, Prussia, and Austria. Metternich responded by forging an alliance among those three monarchies to create a balance of power against France. Googles enemies, he might say, ought now to do the same thing.Google announced two new conquests on August 7th. It stru
4、ck a deal with Viacom, an old media firm, under which it will syndicate video clips from Viacom brands such as MTV and Nickelodeon to other websites, and integrate advertisements into them. This makes Google the clear leader in the fledgling but promising market for web-video advertising. It also an
5、nounced a deal with News Corporation, another media giant, under which it will provide all the search and text-advertising technology on News Corporations websites, including MySpace, an enormously popular social-networking site.These are hard blows for Yahoo! and MSN, which had also been negotiatin
6、g with News Corporation. Both firms have been losing market share in web search to Google over the past year Google now has half the market. They have also fallen further behind in their advertising technologies and networks, so that both make less money than Google does from the same number of sear
7、ches. Safa Rashtchy, an analyst at Piper Jaffray, a securities firm, estimates that for every advertising dollar that Google makes on a search query, Yahoo! makes only 60-70 cents. Last month Yahoo! said that a new advertising algorithm that it had designed to close the gap in profitability will be
8、delayed, and its share price fell by 22%, its biggest-ever one-day drop.MSN is further behind Google than Yahoo! in search, and its parent, Microsoft, faces an even more fundamental threat from the expansionist new power. Many of Googles new ventures beyond web search enable users to do things free
9、of charge through their web browsers that they now do using Microsoft software on their personal computers. Google offers a rudimentary but free online word processor and spreadsheet, for instance.The smaller eBay, on the other hand, might in one sense claim Google as an ally. Googles search results
10、 send a lot of traffic to eBays auction site, and eBay is one of the biggest advertisers on Googles network. But the relationship is imbalanced. An influential recent study from Berkeleys Haas School of Business estimated that about 12% of eBays revenues come indirectly from Google, whereas Google g
11、ets only 3% of its revenues from eBay. Worst of all for eBay, Google is starting to undercut its core business. Sellers are setting up their own websites and buying text advertisements from Google, and buyers are using its search rather than eBay to connect with sellers directly. As a result, eBay w
12、ould be wise to strike a deep partnership with Yahoo! or Microsoft in order to regain a balance of power in the industry, said the studys authors, Julien Decot and Steve Lee, sounding like diplomats at the Congress of Vienna in 1814.(分数:25.00)(1).Prince Klemens is mentioned in the first paragraph to
13、 A. show the web-search engine Google has become the most profitable site in the world. B. emphasize the importance of forging an alliance among the competitors. C. draw an analogy between present Internet competition and past European power distribution. D. stress the fact that even Microsoft cant
14、compete with Google.(分数:5.00)A.B.C.D.(2).Google will play a decisive role in the market for web-video advertising because of A. Googles new business transaction with Viacom. B. the technology available in Viacom. C. Googles deal with News Corporation. D. the popularity of a social-networking site.(分
15、数:5.00)A.B.C.D.(3).Yahoo! and MSN are making less money for the same number of searches chiefly because A. they are not good at negotiating with News Corporation. B. they are losing market share very quickly. C. they lack advanced advertising technology and networks. D. they have failed in designing
16、 their new advertising algorithm.(分数:5.00)A.B.C.D.(4).Google wins an advantage over MSN in that A. Google offers a more powerful search tool than MSN. B. Microsoft is better at designing such software as Windows. C. MSN has some unquenchable technical loopholes in its software. D. users can perform
17、certain tasks for free with Googles support.(分数:5.00)A.B.C.D.(5).Julien and Steve seem to suggest that A. eBay should further cooperate with Google to survive. B. eBay should form an alliance with Yahoo! or Microsoft. C. Google is making smaller revenues than eBay. D. Googles core business has alrea
18、dy shrank by 3%.(分数:5.00)A.B.C.D.三、BTEXT B/B(总题数:1,分数:25.00)Addiction is such a harmful behavior, in fact, that evolution should have long ago weeded it out of the population: if its hard to drive safely under the influence, imagine trying to run from a saber-toothed tiger or catch a squirrel for lu
19、nch. And yet, says Dr.Nora Volkow, director of NIDA and a pioneer in the use of imaging to understand addiction, the use of drugs has been recorded since the beginning of civilization. Humans in my view will always want to experiment with things to make them feel good.Thats because drugs of abuse co
20、-opt the very brain functions that allowed our distant ancestors to survive in a hostile world. Our minds are programmed to pay extra attention to what neurologists call salience that is, special relevance. Threats, for example, are highly salient, which is why we instinctively try to get away from
21、them. But so are food and sex because they help the individual and the species survive. Drugs of abuse capitalize on this ready-made programming. When exposed to drugs, our memory systems, reward circuits, decision-making skills and conditioning kick in salience in overdrive to create an all consumi
22、ng pattern of uncontrollable craving. Some people have a genetic predisposition to addiction, says Volkow. But because it involves these basic brain functions, everyone will become an addict if sufficiently exposed to drugs or alcohol.That can go for non-chemical addictions as well. Behaviors, from
23、gambling to shopping to sex, may start out as habits but slide into addictions. Sometimes there might be a behavior-specific root of the problem. Volkows research group, for example, has shown that pathologically obese people who are compulsive eaters exhibit hyperactivity in the areas of the brain
24、that process food stimuli including the mouth, lips and tongue. For them, activating these regions is like opening the floodgates to the pleasure center. Almost anything deeply enjoyable can turn into an addiction, though.Of course, not everyone becomes an addict. Thats because we have other, more a
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