湖北省成人本科学位英语-试卷21及答案解析.doc
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1、湖北省成人本科学位英语-试卷 21 及答案解析(总分:164.00,做题时间:90 分钟)一、Reading Comprehensio(总题数:5,分数:50.00)1.Part I Reading Comprehension (30%)Directions: There are three passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D.
2、 You should decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line through the center.(分数:10.00)_The market investigation is indispensable to sales promotion. They are closely related as the lips and teeth, so to speak. What you produce is for sale on the
3、market. It would be impossible to succeed in selling a product without first investigating the market. In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiari
4、ze themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting(报价), what features their products have, who are their regular customers, etc. Then, how can we obtain such
5、 information? There are many channels that we can make use of in doing this sort of work. The commercial counselors offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. O
6、ne of their purposes is to make market surveys on the spot. Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us wi
7、th such opportunities. Of course, there are some other ways of making market investigations.(分数:10.00)(1).In making market investigation, one should( ).(分数:2.00)A.get enough information ConcernedB.advertise his productsC.produce high quality goodsD.none of the above(2).The word “indispensable“ in th
8、e first line means( ).(分数:2.00)A.impossibleB.essentialC.advisableD.available(3).Which of the following statements is NOT true?(分数:2.00)A.The relationship between market investigation and sales promotion is just as that of the lips and teethB.It is impossible to succeed in selling a product without m
9、arket investigationC.There are various ways of making market investigationD.Production goes before market investigation(4).Making market investigation is very important because( ).(分数:2.00)A.in market, goods on sale are numerousB.every producer is facing keen competitionC.it can greatly promote sale
10、sD.all of the above(5).All the following are channels to get market information EXCEPT( ).(分数:2.00)A.to have commercial counselors offices of our embassies stationed abroadB.to promote the quality of our own productsC.to send trade groups abroad every now and thenD.to have face-to-face talks with fo
11、reign businessmenWhat do we mean by a satisfactory standard of living? Obviously, it must include the basic necessities of life such as food, clothing and shelter. To get these necessities on regular basis, a person must have a reliable income. But we have other needs which would probably also be in
12、cluded as basic, such as health and education facilities. We may think of all of these as our needs. Yet most of us would be far from satisfiedif we had nothing more than these which are supplied for us. We all enjoy extra income to spend on things like books, sports or hobbies. Sometimes we save so
13、me of this extra income to pay for future expense of this type on holidays. So we must add our wants to our basic needs. Our standard of living is the degree, to which these needs and wants are satisfied. But as time goes on, what we think of as our basic needs changes. Twenty years ago a television
14、 would have been a luxury, and still is in manycountries now, Even now we cannot say it is a need in the same sense as food, clothing and shelter. Yet if most of the people of a country have one, it comes to be accepted as a need. It is possible therefore to have food, clothing and shelter and still
15、 be poor by the standards of our own society.(分数:10.00)(1).What we need in life is divided into( )according to this article.(分数:2.00)A.the basic necessities and luxuryB.many kinds of need such as food, clothing and housesC.four groups the basic necessities, luxury, reliable income and future expense
16、D.the basic necessities and reliable income(2).A person who gets the basic necessities must( )according to the writer.(分数:2.00)A.have a reliable incomeB.learn how to please his managerC.finish his work ahead the timeD.get a good education(3).We all enjoy( ).(分数:2.00)A.having only reliable incomeB.ha
17、ving reliable income and extra incomeC.having nothing more than food and clothingD.having nothing more than reliable income(4).With time going on, ( ).(分数:2.00)A.a luxury may change into a need which most people want to getB.the basic needs are getting smaller and smallerC.a luxury and the basic nee
18、ds can be exchangedD.the basic needs can be changed into a luxury(5).If most of the people of a country have a television, we( ).(分数:2.00)A.can say the television is a need in the same sense as food and clothing and shelterB.can say the television must be in the basic necessitiesC.cannot say the tel
19、evision is in the basic necessitiesD.can say every family must have oneTo swim across the English Channel takes at least nine hours. Its a hard work and it makes you short of breath. To fly over the Channel takes only twenty minutes(as long as youre not held up at the airport), but its an expensive
20、way to travel. You can travel by hovercraft if you dont mind the noise, and that takes forty minutes. Otherwise you can go by boat, if you forget your sea-sickness ills. All these means of transport have their problems and the weary(不耐烦的)traveler often dreams of being able to drive to France in his
21、own car. “Not possible“ , you say, Well, wait a minute. People are once again considering the idea of a Channel tunnel or bridge. This time, the Greater London Council is looking into the possibility of building a Channel link straight to London. A bridge would cost far more than a tunnel, but you w
22、ould be able to go by rail or by car on a bridge, whereas a tunnel would provide ar ail link only. Why is this idea being discussed again? Is Britain becoming more conscious of the need for links with Europe as a result of joining the EEC(欧共体)? Well, perhaps. The main reason, though, is that a tunne
23、l or bridge would reach the twenty square kilometers of Londons disused dockland(船坞地). A link from London to the continent would stimulate trade and re-vitalize(使重新有活力)the port, and would make London a main trading center in Europe. With alink over the Channel, you could buy your fish and chips in E
24、ngland, and be able to eat them in France while they were still warm!(分数:10.00)(1).Which of the following statements is TRUE?(分数:2.00)A.Swimming across the Channel takes less than four hoursB.The idea of a Channel tunnel or bridge is a very new oneC.It is considered to be more difficult to swim acro
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