电子商务+Electronic+Business及答案解析.doc
《电子商务+Electronic+Business及答案解析.doc》由会员分享,可在线阅读,更多相关《电子商务+Electronic+Business及答案解析.doc(17页珍藏版)》请在麦多课文档分享上搜索。
1、电子商务+Electronic+Business 及答案解析(总分:52.00,做题时间:90 分钟)一、PART ONE(总题数:1,分数:8.00)A. The e-commerce market has become the virtual main street of the world. Providing a quick and convenient way of exchanging goods and services both regionally and globally, e commerce has boomed. Today, e-commerce has grown
2、 into a huge industry with US online retail generating $175B in revenues in 2007. With more than 70% of Americans using the Internet on a daily basis for private and/or business use and the rest of the world also beginning to catch on, e-commerces global growth curve is not likely to taper off anyti
3、me soon.B. Global Internet penetration rates have an enormous impact on e-commerce growth rates. Currently, more than 30.2% of the world has access to the internet, and hence, e-commerce. Reduced Internet surfing charges, Internet technology development covering expanded bandwidth, and increased spe
4、eds it must: (1) Be innovative; (2) Add value; (3) Provide information and interaction not otherwise available; and (4)Create forums for opinion-building activities.The third pillar is the electronic transactions pillar. Many businesses have built an electronic information pillar and some have built
5、 or are building an electronic community pillar, but substantially fewer have constructed the electronic transaction pillar. Two impediments to constructing the pillar exist: the ability to engage in meaningful and sufficient negotiation processes and security of transaction data.(分数:6.00)(1).Which
6、is the base of the electronic business model?A. The electronic information.B. The existing market space.C. The electronic relationship.D. The electronic transaction.(分数:1.00)A.B.C.D.(2).What is our aim to construct an electronic information pillar?A. Converting the documentary information into a web
7、-readable format.B. Enabling the potential consumers easily to find the necessary information.C. Collecting documents and multimedia data from the internet.D. Constructing a good, solid web page which can provide the information.(分数:1.00)A.B.C.D.(3).Why is the electronic relationships the central pi
8、llar. ?A. Because the wed page readers cant find the information by themselves.B. Because the potential customers do not return to the site to find information.C. Because the web site should play the role of “port of entry“ into a community.D. Because a web site wont work if only you find some way t
9、o attract and keep the consumers.(分数:1.00)A.B.C.D.(4).Which is not the information we can learn from the third pillar?A. The electronic transaction pillar is a guarantee of a successful negotiation in the transaction.B. There are still some obstructions in building the electronic transaction pillar.
10、C. The electronic transaction pillar is a system of security in transaction.D. Building electronic transaction pillar is to make an efficient and safe transaction.(分数:1.00)A.B.C.D.(5).In order to build good customer relationships, electronic commerce web sites need to be designed toA. be innovative
11、and attractive.B. provide information and interaction not otherwise available.C. create forums for opinion-building activitiesD. give potential customers the feeling of community and interaction they are increasingly expecting.(分数:1.00)A.B.C.D.(6).What is the main idea of the text?A. There are three
12、 main pillars that support the e-commerce.B. We should pay attention on making an interactive relationship.C. E-commerce is ramping up at a good rate.D. The internet is the substantial media in e-commerce.(分数:1.00)A.B.C.D.四、PART FOUR(总题数:1,分数:10.00)Impact of Electronic CommerceTodays forward thinkin
13、g CEO recognizes the (21) of e-commerce as a strategic business issue, not just one more technical issue to be (22) to the IS department, perhaps the existing EDI group. Although a company may have reengineered its (23) business process and perhaps painfully installed an ERP system to bring ineffici
14、encies to the back office, e-commerce is about reengineering outward-facing processes-industry process reengineering.(24) electronic commerce is not just a technology, it is a way of (25) business that has the potential to impact every aspect of the firms value chain. Implementing full-scale, innova
15、tive applications of electronic commerce requires management teams to view the marketplace beyond the typical physical boundaries.The biggest problem that electronic commerce pioneers encounter is the limited set of mental models that (26) our thinking. We tend to think of the web in our “industrial
16、 age“ (27) where everything must be described and related to the physical world.If electronic commerce applications are not placed in the proper business context and the strategy (28) with the business overall business strategy, then the electronic commerce application is likely to fail. Thus, new b
17、usiness models are necessary that (29) electronic commerce initiatives with overall business goals. So first of all, we should discuss the need to align a firms on-line strategy with its overall business strategy. (30) that discussion, emerging business paradigms that fully embrace the electronic co
18、mmerce philosophy are going to be discussed, including a new view of the value chain.(分数:10.00)(1).A. problem B. challenge C. importance D. doubt(分数:1.00)A.B.C.D.(2).A. represented B. appointed C. replaced D. delegated(分数:1.00)A.B.C.D.(3).A. internal B. external C. inward D. outward(分数:1.00)A.B.C.D.
19、(4).A. Thus B. Besides C. However D. Further(分数:1.00)A.B.C.D.(5).A. making B. managing C. running D. conducting(分数:1.00)A.B.C.D.(6).A. bound B. provoke C. constrain D. control(分数:1.00)A.B.C.D.(7).A. illusion B. vision C. paradigm D. form(分数:1.00)A.B.C.D.(8).A. connected B. linked C. aligned D. combi
20、ned(分数:1.00)A.B.C.D.(9).A. combine B. integrate C. assemble D. ally(分数:1.00)A.B.C.D.(10).A. Concerning B. Following C. After D. Beside(分数:1.00)A.B.C.D.五、PART FIVE(总题数:1,分数:10.00)E-commerce, A Powerful Business ChannelElectronic commerce has the promise to be a very powerful business channel. Many “t
21、raditional“ businesses such as General Electric, American Airlines, and US Air have (31) successfully implemented successful web-based strategies. New businesses, such as Amazon. corn, are challenging many traditional businesses to rethink the (32) they conduct business. The success of Amazon. corn
22、has prompted many, previously “traditional“ businesses, such as the bookstore retailer, Barnes and Noble, to (33) the electronic commerce arena.When implemented properly and when aligned (34) the firms overall corporate strategy, electronic commerce can significantly enhance the operations of a firm
23、. The potential benefits of electronic commerce to businesses depend on the extent of implementation and also the industry in (35) the firm operates. The outlook for web-based revenues is particularly (36) for the travel, financial services, computing hardware and software industries. The primary be
24、nefits to consumers are convenience, access to information, and price comparison. All of these benefits to the consumer (37) in more buying power.(38) business models and the value chain are no longer representatives of the virtual society in which electronic commerce operates. The value chain of el
- 1.请仔细阅读文档,确保文档完整性,对于不预览、不比对内容而直接下载带来的问题本站不予受理。
- 2.下载的文档,不会出现我们的网址水印。
- 3、该文档所得收入(下载+内容+预览)归上传者、原创作者;如果您是本文档原作者,请点此认领!既往收益都归您。
下载文档到电脑,查找使用更方便
2000 积分 0人已下载
下载 | 加入VIP,交流精品资源 |
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 电子商务 ELECTRONICBUSINESS 答案 解析 DOC
