大学四级-59及答案解析.doc
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1、大学四级-59 及答案解析(总分:713.00,做题时间:90 分钟)一、BPart Writing(总题数:1,分数:106.00)1.在很多大学,学生生活单调; 2. 如何生活得丰富多彩; 3. 结论。 _ _ _(分数:106.00)_二、BPart Reading (总题数:1,分数:70.00)Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1.For questions 1-7, cho
2、ose the best answer from the four choices marked A) , B) , C) and D).For questions 8-10, complete the sentences with the information given in the passage.The Australian state of Victoria is investing in a program to identify new opportunities for its food and agriculture industries. As part of this
3、initiative the government conducted extensive research to identify which attributes of a food product are most important to consumers.As income levels rise and education levels improve, consumers around the world are becoming interested in more than just the price and quality of the food they eat. I
4、ndeed, some consumers are now willing to pay extra money for food with a special nutritional or health benefit. In addition, some consumers are also choosing food based on how it was produced, including the environmental and ethical impact of production. Victorias Department of Primary Industries de
5、signed and researched a report that analyzes preferences for food products with “trust“ attributes, specifically food safety, clean food, green food, animal welfare and ethical food production. The report also determines the relative importance of the five nominated “ trust“ attributes and evaluates
6、 their importance in relation to non-trust attributes, such as price and quality.“Consumers are becoming increasingly insightful when making purchasing decisions, and Victorias ability to demonstrate the trustworthiness of food products will be vital to maintain consumer confidence in priority expor
7、t markets,“ the report says.Between February and June 2004, the DPI interviewed 280 food industry shareholders, including retailers, wholesalers, foodservice managers, importers, distributors, and representatives of government, industry bodies and non-government organizations, in 21 of Victorias maj
8、or food markets, including France, Japan, the UK and the US.The research found, perhaps unsurprisingly, that price, quality and food safety wee the most important factors for consumers, with each factor ranked as the most important by 18%22% of respondents (回答者). In fourth place, 8% of respondents f
9、elt taste flavor was the most important attribute of a food product for consumers, while 6% thought freshness was most important, and 3% thought the appearance packaging was most important. Health nutrition, brand image, and clean chemical free wee each considered most important by just 1%2% of inte
10、rviewees. Food safety tops the listOf the five specified “trust“ factorsfood safety, clean food, green food, animal welfare and ethical food productionfood safety was ranked as being of high or very high importance to their organization by 95 % of respondents. It is not just consumers that food safe
11、ty is important to, as one Japanese wholesaler observed “Hi has taken a long time to build our reputation for reliability with our customers and just one accident would cause us to lose everything, especially if consumers are harmed. “Clean food was ranked second in importance among the specified tr
12、ust factors, with 90% of respondents rating clean food as being of high or very high importance to their organization. However, just 63% of respondents said clean food was of high or very high importance to consumers. The survey also found that there was regional variation in the definition of clean
13、 food some respondents thought it should include Halal production methods, while others thought clean food should also be fee of genetically modified organisms (GMOs).Ethics was ranked fairly high in importance to organizations, but was considered less important to consumers. While 82% of respondent
14、s rated ethics as being of high or very high importance to their organization, just 31% considered ethics to be of high or very high importance to consumers. Another finding was that ethics included many of the other trust factors, as a German government representative pointed out:“This issue covers
15、 a little of everything. It depends on the producer and on the way people, animals and the environment are treated. It depends on personal values. “Paying an extra cost for ethical foodsThe researchers found that the importance of ethics varied according to what aspect was mentioned: The proving of
16、claims made on product labels was considered to be of higher importance than issues such as workers rights, corporate responsibility and local sourcing, because it is an issue that has impact on the consumer directly.Green food was ranked relatively low in importance, with just 50% of respondents ra
17、ting it as being of high or very high importance to their organization, and just 19% rating it as being of high or very high importance to consumers. Many respondents cited low consumer awareness and lack of consumer interest, and some said they believed consumers were unwilling to pay a higher pric
18、e for green food products, reflecting the overall finding that higher importance is attached to factors that has impact directly on consumers.“Consumers claim to want the choice, but the category has been disappointing, leading to oversupply and price pressures for high cost producers. Price always
19、seems to focus the Dutch minds,“ said one global retailer based in the Netherlands.There was also some variation in opinions about what exactly constitutes green food, with several respondents seeing it as synonymous with organic production. Of issues associated with green food, organic production w
20、as seen as the most important to consumers, while impact on the environment, ecosystem health, bio-diversity and environmental management practices were rated relatively low in importance.Gap between theory and practiceAnimal welfare was another low-rated trust factor, with 43% of respondents rating
21、 it as being of high or very high importance to organizations, and just 15% considering it to be of high or very high importance to consumers. Again, respondents pointed to low consumer awareness, lack of consumer interest and an unwillingness to pay an extra cost for “animal friendly“ products. Man
22、y respondents also said there was a gap between what consumers say and what they do when it comes to purchasing behavior related to animal welfare issues.“This is a complex issueit is of low importance to consumers in terms of translation into action, but high in terms of a discussion topic. A gap e
23、xists between theory and practice,“ said a representative of a non-government organization in India.However, the importance of animal welfare could be raised if there was a direct impact that can be seen on the consumer, for example where handling or feeding administrations affect product quality or
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