大学六级-1580及答案解析.doc

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1、大学六级-1580 及答案解析(总分：710.00，做题时间：90 分钟)一、Part Writing(总题数：1，分数：103.00)1.1)现在，我们经常能看到一些高考状元为产品代言2)这一现象引起了很大的争议3)谈谈你对此的看法Champion Spokesperson_（分数：103.00）_二、Part Reading Compr(总题数：1，分数：70.00)The Survival of Print“Print is going to live longer than people think,“ asserts Mathias Dopfner, the boss of Axel

2、 Springer. Perhaps it will be in central Europe. The publisher of Bild and Die Welt recently recorded the most profitable first quarter in its history. The profit margin on its German national newspapers is a startling 27%. The firm is expanding into Poland. If newspapers are in crisis, Mr Dopfner s

3、ays, he likes crisis.A year ago the mere survival of many newspapers seemed doubtful. It had become clear that the young, in particular, were getting much of their news online. Readers were flitting from story to story, rarely paying. Advertising too was moving online, but not to newspapers websites

4、. Rather, it was being swallowed by search engines. The classified-ad market was ravaged by free listings websites such as Craigslist. A deep recession, received wisdom had it, would surely finish off newspapers, which have high fixed costs in the form of journalists and printing presses.In some way

5、s the pain proved even greater than analysts expected. The Newspaper Association of America reports that print and online advertising has fallen by 35% since the first quarter of 2008. Circulation has dropped alarmingly too. Yet almost all newspapers have survived, albeit with occasional help from t

6、he bankruptcy courts. American newspaper firms like McClatchy stayed mostly profitable even as revenues plunged. Some companies are now worth ten times as much as in the spring of 2009, although they remain far from pre-recession heights.Newspapers have cut their way out of crisis. In the past year

7、McClatchy reduced payroll costs by 25%. Many publications closed bureaus and forced journalists to take unpaid leave. There have been clever adaptations, too. At Gannett, another American firm, 46 local titles now carry national and international news from USA Today, the firms national paper. A grou

8、p of New Jersey newspapers jointly produces features and editorials. Bob Dickey, who runs Gannetts community papers, says they have realised there is no need to work out what to say about the Gulf oil leak seven times.Another unexpected boon (福利) is that spending on paper the second-biggest expense

9、at many firms, after staff payhas plummeted (大幅下跌) by as much as 40%. A global commodities slump depressed prices. Newspaper companies are using less of the stuff, printing fewer words on smaller, thinner pages. Particularly on Mondays, papers are often so light that they are hard to fling from a ca

10、r or bicycle to a doorstep.The possibility that paper prices will roar back as the world economy accelerates is only one danger facing newspaper firms. Readers may suddenly balk (退缩) at paying higher prices for thinner products. Yet it is also possible that advertising will begin to recover from sev

11、erely depressed levels. If that happens, profit margins will inflate quickly.Outside America newspapers have fared better, as a report to be published by the OECD next week shows (although there are exceptions). Japanese newspapers, the worlds biggest by circulation, are slowly losing readers. But t

12、hey have an enormously long way to fall, and ought to be cushioned by the media conglomerates (综合性大企业) of which they are a part. Outside the English-speaking world newspapers often face less competition from online news aggregators and other Silicon Valley wheezes. In countries like Germany they hav

13、e suffered what Paul Zwillenberg, a partner at Boston Consulting Group, calls a “single whammy (剧烈打击) “recession, but not rapid structural change.In emerging markets one must look hard to find any sign of crisis at all. In Brazil advertising wobbled (摇晃) only briefly during the recession. The total

14、circulation of Brazilian newspapers has expanded by lm in the past ten years, to 8.2m. Brazils growing middle class is hooked on a clutch of inexpensive newspapers that are heavy on murders. In 2003 just three of Brazils top ten papers were tabloids. Today five of them are.That emphasis on giving re

15、aders what they want to read, as opposed to what lofty notions of civic responsibility suggest they ought to read, is part of a global trend. Newspapers are becoming more distinctive and customer-focused. Rather than trying to bring the world to as many readers as possible, they are carving out nich

16、es (用户). Proprietors and editors are trying to identify distinctive strengths and investing what money they have in those areas.In America many newspapers have plumped for local news and sport, leaving everything else to bigger outfits or to wire services like The Associated Press. Several of them n

17、ow refuse to deliver papers to readers far from the urban core. Such readers are expensive to reach and less alluring to advertisers. Papers are also courting small local businesses with technology. In short, metropolitan newspapers are turning into city newspapers. That may help them in the long te

18、rm. Jim Chisholm, a newspaper analyst, points out that small local papers have fared better than larger regional ones in many countries, including America.Newspaper publishers hope that this emphasis on distinctive content may ease the move from print to digital distribution. Whether the platform is

19、 a smart-phone, a tablet computer like the iPad or the open Internet, the key to success for most publications will be a dual revenue stream. Just as they do offline, newspapers will have to bring in both advertising and paying readers. So far the few that have persuaded readers to pay for news onli

20、ne tend to have a reputation for distinctive coverage. The Financial Times and the Wall Street Journal have leading positions in business and financial news, and successful pay-walls. Smaller papers will try to exploit their advantages in such areas as local sport.The survival of newspapers is by no

21、 means guaranteed. They still face big structural obstacles: it remains unclear, for example, whether the young will pay for news in any form. But the recession brought out an impressive and unexpected ability to adapt. If newspapers can keep that up in better times, they may be able to contemplate

22、more than mere survival.（分数：70.00）(1).Whats Mathias Dopfners attitude towards the development of newspapers?A. He is worried that newspapers will be in crisis in the near future.B. He is sure that a crisis can promote the prosperity of newspapers.C. Hes confident that newspapers will survive longer

23、than expected.D. He thinks newspapers are in crisis and are near the end.（分数：7.00）A.B.C.D.(2).What can we know about McClatchy in the past year?A. It suffered a substantial loss.B. Its profits fell a lot but it still earned money.C. Its circulation kept rising although advertising fell.D. It got muc

24、h help from bankruptcy courts.（分数：7.00）A.B.C.D.(3).What action does Gannett take to help its newspapers out?A. Forcing journalists to take unpaid leave.B. Letting local titles share same news from its national paper.C. Devoting different pages to report same hot news for several times.D. Giving feat

25、ures and editorials more spaces.（分数：7.00）A.B.C.D.(4).Why could the growth of world economy make newspaper firms be in danger?A. It could spur the rise of paper prices.B. It could push more advertising move online.C. It could weaken the help from the bankruptcy courts.D. It could raise payroll costs.

26、（分数：7.00）A.B.C.D.(5).Which of the following countries has the best newspaper market comparatively?A. Japan. B. Germany. C. England. D. Brazil.（分数：7.00）A.B.C.D.(6).Whats the global development trend of newspapers?A. They bring the world to as many readers as possible.B. They give readers suggestions

27、about civic responsibility.C. They pander to readers interest.D. They offer more funny stories than serious news.（分数：7.00）A.B.C.D.(7).Why are some American newspaper firms not willing to deliver papers to readers living in suburban districts?A. The long delivery time weakens the feature of newspaper

28、s.B. The advertisements have not much attraction to the readers.C. The readers are not interested in local news and sport.D. The delivery costs are high compared to urban delivery.（分数：7.00）A.B.C.D.(8).No matter what platform the newspapers rely on, the key to success for most publications will be br

29、inging in _.（分数：7.00）填空项 1:_(9).Most of the newspapers which successfully attract readers to pay are renowned for _.（分数：7.00）填空项 1:_(10).Although newspapers still face big structural obstacles, they can fare well as long as they keep up the incredible ability to _ in boom period.（分数：7.00）填空项 1:_三、Pa

30、rt Listening Com(总题数：0，分数：0.00)四、Section A(总题数：4，分数：105.00)(1).A. Her house was not seriously destroyed in the fire.B. Her house did not collapse before she escaped.C. Her daughter was still alive when being rescued.D. Her daughter was not asleep when the fire broke out.（分数：7.00）A.B.C.D.(2).A. It is

31、 not safe to go by train. B. It is not fast enough to go by trainC. The air service is more punctual. D. The train service is not available.（分数：7.00）A.B.C.D.(3).A. Tolerant B. Angry.C. Complaining. D. Disappointed.（分数：7.00）A.B.C.D.(4).A. Make a call to Mr. Brown. B. Make copies for the man.C. Make c

32、orrections on the material. D. Make two glasses of orange juice.（分数：7.00）A.B.C.D.(5).A. He has got an unexpected visitor. B. The weather is going to be terrible.C. He has something urgent to handle first. D. He feels he isnt in a good condition.（分数：7.00）A.B.C.D.(1).A. Preparing a special dinner B. S

33、hopping in a mall.C. Attending a Cocktail party. D. Having dinner in a restaurant.（分数：7.00）A.B.C.D.(2).A. The man wants to buy some books. B. The man has lost his bag.C. The man forgets where he put his keys. D. The man is looking for a flat.（分数：7.00）A.B.C.D.(3).A. The man hasnt celebrated his birth

34、day for two years.B. The man didnt have a party for his last birthday.C. The man doesnt want to have fish on his birthday party.D. Its been two years since the man last went fishing.（分数：7.00）A.B.C.D.(1).A. Skip the lesson today. B. Have a massage.C. Practice the headstand. D. Do other exercises.（分数：

35、7.00）A.B.C.D.(2).A. He thinks he has a natural gift for the headstand.B. He thinks the headstand is a splendid exercise.C. He practiced the headstand all day long yesterday.D. He couldnt stand on his head alone yesterday.（分数：7.00）A.B.C.D.(3).A. It helps to have a good sleep.B. It helps to strengthen

36、 the bones.C. It helps to supply enough blood to head.D. It helps to exercise muscles in the body.（分数：7.00）A.B.C.D.(1).A. The man has broken school rules so that he will be expelled from school.B. The man performed poorly in his mid-term paper so his tutor wanted to talk to him.C. The mans parents h

37、ave been informed of his bad performance in his mid-term paper.D. The man has skipped too many classes to catch up with other classmates.（分数：7.00）A.B.C.D.(2).A. His dining card B. His bus fare. C. His lunch D. His wallet.（分数：7.00）A.B.C.D.(3).A. The tutor will forgive him. B. His friends will help hi

38、m with his paper.C. The woman will treat him to lunch. D. He receives a gift from the woman.（分数：7.00）A.B.C.D.(4).A. She wants him to handle the obstacles independently.B. She is also afraid of dealing with the mans tutor.C. She has to be off to cope with an emergency.D. She needs to book a table for

39、 them at a restaurant.（分数：7.00）A.B.C.D.五、Section B(总题数：3，分数：70.00)Passage One（分数：21.00）(1).A. To save money. B. To enhance international communication.C. To make their staff more competitive. D. To spur domestic economic development.（分数：7.00）A.B.C.D.(2).A. Domestic economic crisis. B. Strikes in man

40、ufacturing industry.C. Domestic economic recession.（分数：7.00）A.B.C.(3).A. Critical B. Supportive. C. Dubious D. Controversial.（分数：7.00）A.B.C.D.Passage Two（分数：21.00）(1).A. They can make cancer more incurable. B. They can increase the chance of getting cancer.C. They contain substances damaging DNA. D.

41、 They can produce DNA compound.（分数：7.00）A.B.C.D.(2).A. A substance often served with hot dogs. B. A substance also known as N-nitroso compounds.C. A substance causing cancer in lab animals. D. A substance used to keep hot dogs fresh.（分数：7.00）A.B.C.D.(3).A. Canned fish B. Soy bean. C. Smoked fish. D.

42、 Soy sauce.（分数：7.00）A.B.C.D.Passage Three（分数：28.00）(1).A. Arranging the television schedule.B. Supervising the programs suitability for the public.C. Inspecting other leading staff of the BBC.D. Getting grant from the government.（分数：7.00）A.B.C.D.(2).A. The Director- General B. The Prime Minister.C.

43、The Queen D. The board of governors.（分数：7.00）A.B.C.D.(3).A. By training foreign reporters. B. By selling television licenses.C. By renting its programs abroad. D. By selling books, magazines and videos.（分数：7.00）A.B.C.D.(4).A. Its studios and facilities throughout the world.B. Its radio broadcasts in

44、 39 foreign languages.C. Its receipt of direct financing from the government.D. Its objective news reporting and programs.（分数：7.00）A.B.C.D.六、Section C(总题数：1，分数：77.00)These days it is easy to believe one fully understands a foreign culture even without having directly (36) it. Images in the popular m

45、edia and information obtained from books or from (37) with a few natives can provide the illusion of real knowledge. Living in a culture, having to come to terms with its (38) and customs, is a different matter (39) .Every culture has distinct (40) that make it different from every other culture. So

46、me differences are quite (41) . Others can be so subtle that learning to deal with them is a (42) complex process. A first time visitor may remain (43) for quite some time. Culture refers to the total way of life of particular groups of people. It is learned and transmitted from generation to genera

47、tion. Living in a foreign environment for an extended period of time will (44) There are no rules of behaviour that apply to every culture. (45) Expect things to be different overseas. (46) Be flexible and receptive in dealing with these differences, and you will find your own life experiences will

48、be greatly enriched.（分数：77.00）(1).These days it is easy to believe one fully understands a foreign culture even without having directly (36) it. Images in the popular media and information obtained from books or from (37) with a few natives can provide the illusion of real knowledge. Living in a cul

49、ture, having to come to terms with its (38) and customs, is a different matter (39) .Every culture has distinct (40) that make it different from every other culture. Some differences are quite (41) . Others can be so subtle that learning to deal with them is a (42) complex process. A first time visitor may remain (43) for quite some time. Culture refers to the total way of life of particular groups of peopl