大学六级-1467及答案解析.doc
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1、大学六级-1467 及答案解析(总分:712.00,做题时间:90 分钟)一、Part Writing(总题数:1,分数:106.00)1.食品安全的现状2. 造成食品安全问题的原因3. 我们应该如何应对On Food Safety Issues(分数:106.00)_二、Part Reading Compr(总题数:1,分数:70.00)Ways to Take It to the Next LevelNo matter what youre doing, there comes a time when you are going to want to take things up a no
2、tch. Maybe its your career - even if things are going along fine right now, ultimately youd like to get a promotion, increase your client base, or reach a larger audience. Or maybe its a hobby that you think youd like to turn into a career.Getting started with anything can be a struggle, but once yo
3、u reach a certain level of success, it can be hard to figure out how to make whatever it is you do truly remarkable. The things we do have a way of developing their own inertia, and if were not careful, we get carried along in the routine without ever realizing the full potential of what we and our
4、lives can be.How can you shake things up a bit? What do you have to do to take your project, your career, your product, or your life to the next level? Read on.1. Build Your BrandThe strength of your brand is how well you are associated with whatever you do. When people hear the word“ lifehack“, the
5、y think of personal productivity, and when they hear“ personal productivity“ they think of lifehack. Its a pretty strong brand. Some people have equally strong brands: when you hear about permission marketing, chances are you think of Seth Godin.How strongly is your name linked with what you do? Wha
6、t could you do to link them more strongly? Some things to consider: Traditional marketing: Commercials, print ads, billboards, bus wraps - anything that gets your name and message in peoples faces. There are a few problems, though: people might mistake your message, linking you with the wrong specia
7、lty; people tend to tune out a lot of advertising as a survival mechanism; people often respond negatively to blatant (炫耀的) branding efforts; its quite expensive. blogging: A blog is a conversation with your audience, and can help build up a loyal following that actually cares about what you do. Wor
8、d-of-mouth: Hard to create and hard to fake, but very effective. Seek out people with a great deal of influence and focus on convincing them of your value. If Seth Godin wrote on his blog that you were the best web writer he knew of, we can bet that within the day your career would be at the next le
9、vel (maybe the level after that, even!).2. Build Your AudienceMake a concerted effort to increase the number of people who know about you. Branding is part of this, but its not all of it. Give something away, find a new outlet, tell everyone you meet what you do, hand out cards wherever you go, show
10、 up at conferences and exhibitions, go to your kids class rooms and talk about what you do (and make it interesting enough that they tell their parents). Make yourself useful so people have a compelling reason to pay attention.3. Increase Your OutputGive your audience, whoever that is, more of what
11、they expect from you. Double, triple, or sextuple your output. If youre a writer, write twice as much. If youre an actor, get into more plays. If youre a filmmaker, pledge to produce four short films this year instead of one. Make a painting a day. Aim to top your sales quotas by 50% every month. Do
12、 whatever it takes to make yourself more productive. Learn to do whatever you do in half the time - then halve it again.4. Improve Your OutputMake whatever you make twice as well. Improve the quality of your work until people have no choice but to stop and gape (目瞪口呆). Create standards for your outp
13、ut, and aim to top them every single time. Take classes, read book, follow a mentor, practice twice as much, commit yourself to doing what it takes to master your craft or profession.5. Expand Your Niche (合适的位置、职业)Do what you do now but with a wider outlook. If you write about dogs, start writing ab
14、out pets in general. If you sell widgets, get into the widget case business. If youre a musician, learn how to produce. Think about the people whose needs you arent meeting, and figure out how to meet them. Dont try to create a new niche altogether, just look for ways to complement and leverage (影响)
15、the work youre already doing.6. Restrict Your NicheOr, do the opposite. Focus yourself on a narrow part of your niche until youre the only one doing it. If you write about sports, write about baseball, then write about left-handed pitchers. If you make household appliances, make appliances for colle
16、ge students (and then for left-handed college students, maybe). If you paint landscapes, paint trees. If you do marketing consulting, offer viral marketing techniques that work with teenage boys. Become the person people have to go to when they have very specialized needs, because youre the only one
17、 that does it.7. Cross-DevelopFigure out how to use what you know in an entirely different way. If you coach little leaguers, write a book about coaching. If you offer one-on-one organization coaching, work with a developer to create home organization software. If youre a TV camera operator, tutor m
18、iddle scholars in video podcasting. Find a new way to challenge yourself and put your knowledge to the test - while developing new knowledge and skills.8. Expand Your NetworkYour audience are the people who buy, read, or otherwise use your product; your network are the people that help you make it,
19、market it, or distribute it. Focus on building strong relationships with a variety of people both in and out of your profession. Dont try to fake it - strong relationships have to be genuine or they wont last. Join a social networking site like Linked In and work it like mad. Go to trade shows, conf
20、erences, and exhibitions and talk to every exhibitor and every presenter. Make a list of 20 people in your field you want to know and e-mail them introductions. Build relationships with your l0 best clients. Build relationships with someone from your top competitors (ff thats legal). Join a professi
21、onal organization and run for an office.Obviously these are not all exclusive - you can and sometimes have to do more than one at the same time. And theyre not ail necessary - some even contradict others. But all of them shake up your routines and make people pay attention to you, whether those peop
22、le are potential clients, potential customers, or potential partners.None of these are keys to instant success. All of them require hard work and time to show any effect. If youre ready to take it to the next level - and youre ready to put in the work and commitment that entails - then go through th
23、e list and ask yourself how each item could help get you there.(分数:70.00)(1).According to the author, the brand you use apparently reveals your social status and personalities.(分数:7.00)填空项 1:_(2).Traditional strategy of making oneself advertised may sometimes bring unexpected negative effects apart
24、from high cost.(分数:7.00)填空项 1:_(3).To build your audience, youd better catch the opportunities to be acquainted with people and try to catch their attention on you.(分数:7.00)填空项 1:_(4).Increasing ones output turns out to be the most important strategy in fulfilling the self-improvement.(分数:7.00)填空项 1
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- 大学 1467 答案 解析 DOC
