大学六级-65及答案解析.doc
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1、大学六级-65 及答案解析(总分:713.00,做题时间:90 分钟)一、BPart Writing(总题数:1,分数:106.00)1.1. 你是如何得知招生信息的 2. 自我推荐并说明选择该校的理由 3. 希望得到该校的回复(分数:106.00)_二、BPart Reading (总题数:1,分数:70.00)BThe Power of Words: Advertising Tricks/BThe effect that words can have is incredible: to inform, persuade, hurt or ease pain, end war or star
2、t one killing thousands or even millions of people. They can get your point across, or destroy any hope of your ideas ever being understood. A major element of advertising is the words, which ones and in what order. The following is several of the specific tricks that are commonly used in advertisin
3、g.BBlack/White Trick/BThe black/white, or either/or, trick is making a statement that provides insufficient options to your argument. “Love it or leave it“ was a big slogan of the 1960s, and it sounds logical. Nevertheless, it provides no other possible options, such as“ Love it, or dont love it, st
4、ay or not, you dont have to agree with me if you dont want to. “The reason this fallacy is often called the black/white fallacy is that it denies any other choices on an issue or idea. Using it gives the impression that everything can be seen in terms of yes or no, true or false, on or off, with no
5、maybes or both true and false depending on circumstances allowed. This fallacy is particularly popular and effective in slogans like“ Love it or leave it“, “If youre not for me, youre against me“, “My country, right or wrong“. Note that all of the above actually have other options, but the statement
6、s do not allow for them.A common way in which this trick is used in advertising is by presenting two situations, one with the product and the other without. The one with the product shows circumstances that the advertiser presumes the target audience would like to be in, and vice versa for the situa
7、tion without the product. For example, you have two groups of people: the first is young, beautiful, fit, happy, fun-loving and active; the second is old, ugly, miserable, and passive. The first uses the product; the second doesnt. The assumption is that the purchase of the product makes you a membe
8、r of the first, that the absence of the product makes you the second. Since most people would rather be the first, and the product is a part of being the first, then people should buy the product. And they do.Genetic FallacyThe genetic fallacy makes a prediction about something based on where it cam
9、e from or its origins. For example, saying“ He wouldnt do that-hes from a good family“ is making a genetic fallacy. “You cant expect any better from her-shes from the slums“ is also using a genetic fallacy. Note that in neither case is there any reference to the individuals personal abilities or lac
10、k thereof; only to where they came from. In advertising, this fallacy is used often: “If its made by company,it must be good“ is an example.BWeasel/B(含糊其辞的)BWords/BWeasel words are those words that are tossed into a sentence that change the actual meaning of the sentence while leaving an impression
11、that is different. Its the easiest way to avoid having to take any responsibility for anything you say, or seem to say. For example, the sentence “Our canned corn is as good as fresh cooked corn“. The impression given is that the canned corn is as good (whatever that means) as corn on the cob(玉米穗轴)
12、right off the stalk. However, the phrase contains a weasel word:“ cooked“. Thus, the sentence actually says that the canned corn is as good as corn that has been cooked; now you need to cook it again to serve it. Note the sentence does not say that the canned corn is as good as fresh corn; its as go
13、od as fresh cooked corn.A favorite weasel word is one of the shortest: if. “If the whole wide world can enjoy use, buy, desire, etc. whatever the product is, then so can you“ says absolutely nothing about the product, or even if anyone at all enjoys uses, buys, desires, etc. the product. It simply s
14、ays “if“, applied to a totally hypothetical, nonexistent state of being.Another common way of using weasel words is using passive verb phrases. For example, instead of saying“ I think that“(active verb phrase), you can say “It would seem that“( passive verb phrase). In the first instance, ff anyone
15、challenges your statement, you need to defend your position. In the second, however, if anyone challenges you, you can avoid any responsibility for defending the statement by explaining that you only said“ it would seem that“ ,not that you agree or that the statement had any validity in the first pl
16、ace. You can duck responsibility since you never actually said its what you think, even if, at the time, it was.BDangling Comparative/BA dangling comparative is a statement which seems to be comparing one thing to another, but in actuality never actually states what the thing being compared is being
17、 compared to. What generally happens is that the comparison is left up to the audience to complete. For example,“ Our tires stop 25% faster“. Note that the statement never says what the tires stop faster than. The audience would naturally expect it to be other tires, and would mentally finish the st
18、atement“ Our tires stop 25% faster than other tires“. However, that is not what was said. The comparison is left open, and could be other tires (in which case, it would be strong6r to actually say so), but it probably isnt other tires. It could just as easily be doughnuts.BComplex Question/BA comple
19、x question is one that appears to be asking for a yes or no answer, but is in reality two yes-or-no questions that are usually contradictory. A well-known example is, “Are you still beating your wife? “It seems to be asking for a yes or no answer, but no matter how its answered, it condemns the resp
20、ondent. Answer yes, and hes still beating his wife; say no, and he used to. Another example is, “Are you still cheating on your income tax?“ Again, no matter how you answer, you cant win.BBuzz Words/BBuzz words are words that seem to say something, but what? They are extremely popular in advertising
21、. For example,“ natural“ is a big buzz word, particularly applied to food and drink. However, what exactly is“ natural“? Definitions of the word include“ produced by nature“,“ not artificial“, or “not cultivated or civilized“. Thus what does the word mean when applied to, say, beer? If a beer is nat
22、ural, is it produced by nature? That somewhere in the Amazon forest, there exists a beer tree that need merely be tapped and bottled? Unlikely; beer is produced in breweries and does not exist in nature. Is natural beer not artificial? Artificial means“ made by humans“. Since :humans make the beer i
23、n breweries(啤酒厂) ,then beer is definitely artificial. Is natural beer not cultivated or civilized? The behavior of beer drinkers is occasionally not cultivated or civilized, but beer is one of the first achievements of civilization. Then what exactly does it mean for beer to be natural? In effect, t
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- 大学 65 答案 解析 DOC
