BEC商务英语（高级）口语-试卷20及答案解析.doc

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1、BEC 商务英语（高级）口语-试卷 20 及答案解析(总分：6.00，做题时间：90 分钟)一、SECTION 1 INTERVIEW(总题数：1，分数：2.00)1.In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your idea

2、s. A Time management: the importance of punctuality in all aspects of work B Personal management: how to manage employees effectively C Customer relations: how to set up an effective customer services system（分数：2.00）_二、SECTION 2 MINI PRES(总题数：2，分数：4.00)2.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In

3、this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.（分数：2.00）_3.In this part of the test, you are given a discussion topic. You have 30 second

4、s to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates Educational Sponsorship The company you work for is considering funding a reg

5、ional educational project for 16-to-18-year-old students interested in following a business course. You have been asked to makerecommendations for this scheme. Discuss and decide together: ?how the project could be used to promote the name of the company ?how to monitor the progress and outcomes of

6、the project. For three candidates Educational Sponsorship The company you work for is considering funding a regional educational project for 16-to-18-year-old students interested in following a business course. You have been asked to makerecommendations for this scheme. Discuss and decide together:

7、?how the project could be used to promote the name of the company ?what the long-term aims of the project might be ?how to monitor the progress and outcomes of the project.（分数：2.00）_BEC 商务英语（高级）口语-试卷 20 答案解析(总分：6.00，做题时间：90 分钟)一、SECTION 1 INTERVIEW(总题数：1，分数：2.00)1.In this part of the test, you are a

8、sked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A Time management: the importance of punctuality in all aspects of work B Personal management: how to manage employe

9、es effectively C Customer relations: how to set up an effective customer services system（分数：2.00）_正确答案：(正确答案：)解析：解析： A. Time management: the importance of punctuality in all aspects of work Punctuality is the most obvious form of loyalty one can display to the company, because it has two underlined

10、meanings. On one hand, it means planning things ahead. The simple task of arriving ten minutes before your manager shows up in the morning shows them that you can take the initiative and think for yourself. On the other hand, it means trust. If you make a habit of keeping people waiting for you, the

11、yre not going to trust you with the work that needs to be done. B. Personal management: how to manage employees effectively There are four steps to manage employees effectively. Step 1: Get to know your employees, to know their partners names, their kids names and something basic about their outside

12、 interests. Step 2: Deal quickly with problem employees or employees with negative attitudes, even if their work is fine. Step 3: Keep your employees up to date on their performance. Step 4: Address issues in private rather than in front of other colleagues, but feel free to offer congratulations or

13、 positive information in front of other employees. C. Customer relations: how to set up an effective customer services system There are four steps: first of all, know what competitors do for customer services, and pick up the merits from each. Secondly, decide whether you want to save the bottom lin

14、e with every customer, or whether you want to create good will amongst your clients even when it comes as a hit to the bottom line. Thirdly, put the customer service rules in writing for all members of customer service department to follow. And last, test the employees, new and old, on the material

15、regularly, and ask what customers feel regularly to improve the work.二、SECTION 2 MINI PRES(总题数：2，分数：4.00)2.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then tal

16、k for about 1 minute. You have 1 minute to prepare your ideas.（分数：2.00）_解析：3.In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the

17、examiner will ask you more questions related to the topic. For two candidates Educational Sponsorship The company you work for is considering funding a regional educational project for 16-to-18-year-old students interested in following a business course. You have been asked to makerecommendations fo

18、r this scheme. Discuss and decide together: ?how the project could be used to promote the name of the company ?how to monitor the progress and outcomes of the project. For three candidates Educational Sponsorship The company you work for is considering funding a regional educational project for 16-t

19、o-18-year-old students interested in following a business course. You have been asked to makerecommendations for this scheme. Discuss and decide together: ?how the project could be used to promote the name of the company ?what the long-term aims of the project might be ?how to monitor the progress a

20、nd outcomes of the project.（分数：2.00）_正确答案：(正确答案：)解析：解析：For two candidates: Educational Sponsorship ?how the project could be used to promote the name of the company The name of this program must be related with companys name. And then, the media should be invited on the day when the program is launc

21、hed. ?how to monitor the progress and outcomes of the project The company should have one or one group staff to monitor the program and give the report regularly. For three candidates: Educational Sponsorship ?how the project could be used to promote the name of the company The name of this program

22、must be related with companys name. And then, the media should be invited on the day when the program is launched. ?what the long-term aims of the project might be The benefits of sponsorship most often cited are awareness and image building of the brand, product, and company. Among other benefits a

23、re that sponsorship can improve the impact and memorability of the marketing message, enhance the relevance of the brand to the target market,generate the desire to purchase the brand to “reward“ the sponsor and heighten the loyalty of those working for and with the company. Sponsorships allow companies to distinguish themselves from the vast field of competitors prevalent in other forms of advertising. Advertisers also find they can get more “bang for their buck“ by sponsoring an event itself rather than paying for 30 seconds of ad time during the event.