【学历类职业资格】英语写作自考题-8及答案解析.doc
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1、英语写作自考题-8 及答案解析(总分:100.00,做题时间:90 分钟)一、B(总题数:1,分数:20.00)1. Advantages and Disadvantages of AdvertisingThe appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For ex
2、ample, some advertisement have appealed to peoples desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are workless and a waste of consumers money.Sometimes advertising is intentionally misleading. A few ye
3、ars ago, a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
4、_Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control final buying decision.(分数:20.00)_二、B(总题数:1,分数:20.00)2. How
5、 to Improre your studyPerhaps you are an average student with average intelligence. You do well enough in school, but you probably think you will never be a top student. This is not necessarily the case, however. You can receive better grades if you want to. Yes, even students of average intelligenc
6、e can be top students without additional work. Heres how.1. Plan your time carefully. Make a list of your weekly tasks. Then make a schedule or chart of your time. Fill in committed time such as eating, sleeping, meetings, classes, etc. Then decide on good, regular times for studying. Be sure to set
7、 aside enough time to complete your normal reading and work assignment as well. This weekly schedule may not solve all of your problems, but it will make you more aware of how you spend your time. Furthermore, it will enable you to plan your activities so that you have adequate time for both work an
8、d play.2. Find a good place to study. Choose one place for your study area. It may be a desk or a chair at home or in the school library, but it should be comfortable, and it should not have distractions. When you begin to work, you should be able to put your heart into it.3. Skim before you read. T
9、his means looking over a passage quickly before you begin to read it more carefully. As you preview the material, you get some idea of the content and how it is organized. Later when you begin to read you will recognize less important material and you may skip some of these parts. Skimming helps dou
10、ble your reading speed and improves your comprehension as well.4. Make good use of your time in class. Listening to what the teacher says in class means less work later. Sit where you can see and hear well. Take notes to help you remember what the teacher says.5. Study regularly. Go over your notes
11、as soon as you can after class. Review important points in class as well as you remain confused about. Read about these points in your textbook. If you know what the teacher will discuss the next day, skim and read that material too. This will help you understand the next class. If you review your n
12、otes and textbook regularly, the material will become more meaningful and you will remember it longer. Regular review leads to improved performance on tests.6. Develop a good attitude about tests. The world wont end if you dont pass a test, so dont worry excessively about a single test. Tests provid
13、e grades, but they also let you know what you need to spend more time studying, and they help make your new knowledge permanent.There are other techniques that might help you with your studying. Only a few have been mentioned here. You will probably discover many others after you have tried these. T
14、alk with your classmates about their study techniques. Share with them some of the techniques you have found to be helpful. Improving your study habits will improve your grades.(分数:20.00)_三、B(总题数:1,分数:60.00)3.Describe a process which you know about.(分数:60.00)_英语写作自考题-8 答案解析(总分:100.00,做题时间:90 分钟)一、B(
15、总题数:1,分数:20.00)1. Advantages and Disadvantages of AdvertisingThe appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisement have appealed t
16、o peoples desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are workless and a waste of consumers money.Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to
17、dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf._Each consumer must evaluate her or his o
18、wn situation. Are the benefits of the product important enough to justify buying? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control final buying decision.(分数:20.00)_正确答案:(On the positive side, emotional appeals may respond to a con
19、sumers real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people
20、. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.)解析:解析 补写段落应该把给出的文章内容读透彻,从其他段落中尤其是第一段中寻求讯息,找出文章缺失的段落应该从哪些方面入手。 文章开头便告知:“The appeal of advertising to buying motives can be both negative and positive effects.”接着简要描述了一
21、些负面的状况,并不排除广告中介绍的物品也却有奇效的。 第二段有一个总领句,即“Sometimes advertising in intentionally misleading.”之后列举了一个例子,来说明确实有一些广告是故意误导消费者的。 那么第三段应该是怎样的内容呢?我们先不急于判断,把最后一段内容阅读完毕再来判断。最后一段的内容是讲述,每一个消费者必须去估量自身的情况,去考虑想要购买的产品是否值得购买。广告固然是为了吸引消费者,但毕竟消费者自己有最终的决定权。这可算是一个小小的文章总结。 那么我们回过头来再去猜想第三段应该怎样补写。很自然,在经过文章开头的总领之后,加之已经介绍过了广告的
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