SMPTE RP 2092-1-2015 Advertising Digital Identifier (Ad-ID) Representations.pdf

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1、 Copyright 2015 by THE SOCIETY OF MOTION PICTURE AND TELEVISION ENGINEERS 3 Barker Avenue, White Plains, NY 10601 (914) 761-1100 Approved April 1, 2015 Table of Contents Page Foreword 2 Intellectual Property . 2 Introduction. 2 1 Scope 4 2 Conformance Notation 4 3 Normative Reference 4 4 Canonical F

2、ull Ad-ID Identifier Syntax 5 5 Compact Ad-ID Identifier Syntax . 5 6 Types. 5 6.1 Canonical Full Ad-ID Identifier Type . 5 6.2 Compact Ad-ID Identifier Type 6 7 Elements . 6 7.1 Canonical Full Ad-ID Identifier Element 6 7.2 Compact Ad-ID Identifier Element 7 Annex A Bibliography (Informative) 8 Pag

3、e 1 of 8 pages SMPTE RP 2092-1:2015 SMPTE RECOMMEDED PRACTICE Advertising Digital Identifier (Ad-ID) Representations SMPTE RP 2092-1:2015 Page 2 of 8 pages Foreword SMPTE (the Society of Motion Picture and Television Engineers) is an internationally-recognized standards developing organization. Head

4、quartered and incorporated in the United States of America, SMPTE has members in over 80 countries on six continents. SMPTEs Engineering Documents, including Standards, Recommended Practices, and Engineering Guidelines, are prepared by SMPTEs Technology Committees. Participation in these Committees

5、is open to all with a bona fide interest in their work. SMPTE cooperates closely with other standards-developing organizations, including ISO, IEC and ITU. SMPTE Engineering Documents are drafted in accordance with the rules given in its Standards Operations Manual SMPTE RP 2092-1 was prepared by Te

6、chnology Committee 30MR. Intellectual Property At the time of publication no notice had been received by SMPTE claiming patent rights essential to the implementation of this Engineering Document. However, attention is drawn to the possibility that some of the elements of this document may be the sub

7、ject of patent rights. SMPTE shall not be held responsible for identifying any or all such patent rights. Introduction This section is entirely informative and does not form an integral part of this Engineering Document. An Advertising Digital Identifier (Ad-ID) is used to identify advertising conte

8、nt across media. It provides unique, managed identifiers for advertising content. It is desirable to facilitate interchange of Ad-ID Identifiers in MXF and other SMPTE engineering documents by unambiguously specifying their representation. An Ad-ID consists of an eleven or twelve character string. T

9、his string is divided into three parts: 1. a four-character alphanumeric Company Prefix; 2. a seven-character alphanumeric Unique Code; 3. a one-character Video Format Identifier (see Figures 1-3). Non alphanumeric (“special”) characters and spaces are not valid within the structure of an Ad-ID. htt

10、p:/www.ad-id.org/how-it-works/ad-id-structure provides additional background information on Ad-ID. SMPTE RP 2092-1:2015 Page 3 of 8 pages In the figures below, the character string Ad-ID has been omitted. Figure 1 Sample showing no media identifier, which signifies an Ad-ID for a Standard Definition

11、 Commercial Figure 2 Sample showing a media identifier of “H”, which signifies an Ad-ID for a High Definition Commercial Figure 3 Sample showing a media identifier of “D”, which signifies an Ad-ID for a 3D Commercial SMPTE RP 2092-1:2015 Page 4 of 8 pages 1 Scope This specification defines specific

12、text and binary representations for the Ad-ID identifier. It also defines dictionary entries, e.g. types and elements, for use in MXF and other KLV-based applications. 2 Conformance Notation Normative text is text that describes elements of the design that are indispensable or contains the conforman

13、ce language keywords: “shall“, “should“, or “may“. Informative text is text that is potentially helpful to the user, but not indispensable, and can be removed, changed, or added editorially without affecting interoperability. Informative text does not contain any conformance keywords. All text in th

14、is document is, by default, normative, except: the Introduction, any section explicitly labeled as “Informative“ or individual paragraphs that start with “Note:” The keywords “shall“ and “shall not“ indicate requirements strictly to be followed in order to conform to the document and from which no d

15、eviation is permitted. The keywords, “should“ and “should not“ indicate that, among several possibilities, one is recommended as particularly suitable, without mentioning or excluding others; or that a certain course of action is preferred but not necessarily required; or that (in the negative form)

16、 a certain possibility or course of action is deprecated but not prohibited. The keywords “may“ and “need not“ indicate courses of action permissible within the limits of the document. The keyword “reserved” indicates a provision that is not defined at this time, shall not be used, and may be define

17、d in the future. The keyword “forbidden” indicates “reserved” and in addition indicates that the provision will never be defined in the future. A conformant implementation according to this document is one that includes all mandatory provisions (“shall“) and, if implemented, all recommended provisio

18、ns (“should“) as described. A conformant implementation need not implement optional provisions (“may“) and need not implement them as described. Unless otherwise specified, the order of precedence of the types of normative information in this document shall be as follows: Normative prose shall be th

19、e authoritative definition; Tables shall be next; followed by formal languages; then figures; and then any other language forms. 3 Normative Reference The following standard contains provisions that, through reference in this text, constitute provisions of this recommended practice. At the time of p

20、ublication, the edition indicated was valid. All standards are subject to revision, and parties to agreements based on this recommended practice are encouraged to investigate the possibility of applying the most recent edition of the standard indicated below. Internet Engineering Task Force (IETF) (

21、January 2008). RFC 5234 Augmented BNF for Syntax Specifications: ABNF SMPTE RP 2092-1:2015 Page 5 of 8 pages 4 Canonical Full Ad-ID Identifier Syntax A Canonical Full Ad-ID Identifier shall conform to the syntax specified below using ABNF (as specified in IETF RFC 5234): FULL_ADID_IDENTIFIER = FULL_

22、ADID_PREFIX FULL_ADID_CODE FULL_ADID_SUFFIX FULL_ADID_PREFIX = 4*ALPHANUM FULL_ADID_CODE = 7*ALPHANUM FULL_ADID_SUFFIX = “H” / “D” DIGIT = %x30-39 ; 0-9 ALPHA = %x41-5A ; A-Z ALPHANUM = ALPHA / DIGIT 5 Compact Ad-ID Identifier Syntax A Compact Ad-ID Identifier shall be an integer between 0 and 232 1

23、. It is the primary key for the database record which can be used as a compact alias for the Canonical Full Ad-ID Identifier. Note: This value can be related to a full Ad-ID via a RESTful service call to the Ad-ID registry. 6 Types 6.1 Canonical Full Ad-ID Identifier Type The Canonical Full Ad-ID Id

24、entifier Type registry entry shall be as specified in Table 1. The value of an instance of the Canonical Full Ad-ID Identifier Type shall be a Canonical Full Ad-ID Identifier as specified in Section 4. Table 1 Ad-ID Identifier Type Definition (Full Ad-ID) Name Canonical Full Ad-ID Identifier Type Sy

25、mbol CanonicalFullAdIDIdentifierType Designator urn:smpte:ul:060E2B34.01040101.01200900.00000000 Definition Canonical Full Ad-ID Identifier Type Type Kind Rename Type Size variable Base Type urn:smpte:ul:060e2b34.01040101.01100200.00000000 UTF16String Type Qualifiers n/a Facets n/a Defining Document

26、 SMPTE RP 2092-1 Context Abstract SMPTE RP 2092-1:2015 Page 6 of 8 pages 6.2 Compact Ad-ID Identifier Type The Compact Ad-ID Identifier Type registry entry shall be as specified in Table 2. The value of an instance of the Compact Ad-ID Identifier Type shall be a Compact Ad-ID Identifier as specified

27、 in Section 5. Table 2 Ad-ID Identifier Type Definition (Compact) Name Compact Ad-ID Identifier Type Symbol CompactAdIDIdentifierType Designator urn:smpte:ul:060E2B34.01040101.01012009.00000000 Definition Compact Ad-ID Identifier Type Type Kind Rename Type Size 4 bytes Base Type urn:smpte:ul:060e2b3

28、4.01040101.01010300.00000000 UInt32 Type Qualifiers n/a Facets n/a Defining Document SMPTE RP 2092-1 Context Abstract 7 Elements 7.1 Canonical Full Ad-ID Identifier Element The Canonical Full Ad-ID Identifier element registry entry shall be as specified in Table 3. Table 3 Ad-ID Identifier Element D

29、efinition (Full Ad-ID) Name Canonical Full Ad-ID Identifier Symbol CanonicalFullAdIDIdentifier Designator urn:smpte:ul:060E2B34.0101010C.0101110B.00000000 Definition Identifier of type CanonicalFullAdIDIdentifierType Type urn:smpte:ul:060E2B34.01040101.01200900.00000000 CanonicalFullAdIDIdentifierTy

30、pe Defining Document SMPTE RP 2092-1 Context Abstract SMPTE RP 2092-1:2015 Page 7 of 8 pages 7.2 Compact Ad-ID Identifier Element The Canonical Ad-ID Identifier element registry entry shall be as specified in Table 4. Table 4 Ad-ID Identifier Element Definition (Compact) Name Compact Ad-ID Identifie

31、r Symbol CompactAdIDIdentifier Designator urn:smpte:ul:060E2B34.0101010E.0101110E.00000000 Definition Identifier of type CompactAdIDIdentifierType Type urn:smpte:ul:060E2B34.01040101.01012009.00000000 CompactAdIDIdentifierType Defining Document SMPTE RP 2092-1 Context Abstract SMPTE RP 2092-1:2015 Page 8 of 8 pages Annex A Bibliography (Informative) Ad-ID Structure Details, http:/www.ad-id.org/how-it-works/ad-id-structure