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    剑桥商务英语中级-91及答案解析.doc

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    剑桥商务英语中级-91及答案解析.doc

    1、剑桥商务英语中级-91 及答案解析(总分:100.02,做题时间:90 分钟)一、SPEAKING(总题数:4,分数:100.00)A: Our manager considers that our employees“ morale is not very high recently, and I“m sure that you can feel that, too. B: Yes, it is not a good sign for the development of our company. It is not hard for us to find many signs reflec

    2、ting this problem. First many managers complain that their subordinates usually do not finish their tasks till the deadline, therefore making them hard to control the overall situation. A: I“ve heard of that, too. And they also told me that the employees are not as active as before, they contribute

    3、very little at the brainstorm meeting. But you know, as an advertisement company, creative and original ideas really mean a lot to us. B: That“s right. No wonder our boss is so concerned. What“s worse, I“m afraid that our staff lacks sense of identity or sense of belonging to our company, and that m

    4、ay be the root of all the other problems. A: Well, I think your analysis is quite insightful, so we must take some measures for this situation. High work efficiency should be encouraged more in our company, and employees should realise that initiative can be beneficial to everyone. B: Right. And I t

    5、hink they can be more active and offer more smart ideas if given more material incentives, after all we have to admit that sometimes this is really the most effective way to encourage them. A: That sounds quite reasonable, but I also think that carrying forward our company culture to arouse their se

    6、nse of belonging can be even more helpful in the future. After all, material stimulation won“t last as long as spiritual one. B: I totally agree. Let“s hope that we can run our business better after this round of reform.(分数:25.00)(1).What“s the most common reason for the low morale in a company?(分数:

    7、5.00)_(2).Do you finish your work in advance or only a few hours before the deadline?(分数:5.00)_(3).Which do you think is more effective to encourage employees, material incentives or special awards like Best Employee of the Year?(分数:5.00)_(4).What is the ideal or core value of your company?(分数:5.00)

    8、_(5).Do you recognise your company culture? Why?(分数:5.00)_A: Our company is doing a great job in recent years and the market is also booming nowadays, so managers of the high level are considering expanding our business to other regions in China. B: I think it“s really a good time to explore new mar

    9、ket, but before we start, we should make some comprehensive analysis and then decide which regions deserve us taking risks. A: Sure. But as the third largest country in the world, there are many regions left untouched for us. Could you recommend some of the most promising regions? B: Well, the weste

    10、rn region developing campaign has launched for a period of time, and the economy is becoming ever prosperous there, so it can be our first choice. Then the central part of China has the largest population, so it can also be a huge market for us. Finally we cannot neglect the northeast part, for the

    11、economic situation is getting much better there, so it is also reasonable to reoccupy this market. A: You have some very good points. Then can you think of some features of these regions which we should pay attention to before entering markets there? B: First we should take note of the special taste

    12、s of the minority groups in the West, for they may have more diversified tastes compared with other regions of China. Then we must notice the rather low buying power of the central part, because most of customers are peasants. Finally the extreme cold weather in the northeast also calls for our atte

    13、ntion. A: Right, that means we should do some extra work in package and storage to avoid unnecessary damages. B: I am sure that we can expect good performances in the new market as long as we take everything into consideration.(分数:25.00)(1).Does your company have any plans for expansion?(分数:5.00)_(2

    14、).Which region of your country do you think has the largest consumption potential? Why?(分数:5.00)_(3).Which do you think is more fatal for a company“s development, a good strategy or implementation capacity?(分数:5.00)_(4).Is your company brave enough to explore new market all the time?(分数:5.00)_(5).Wh

    15、ich part of the country can bring the highest profits to your company? Why?(分数:5.00)_A: Since our department is taking more responsibilities, our boss has agreed to recruit a new employee for us. B: That“s very good news, which means that he or she can share some working load with us. A: Maybe we do

    16、n“t have to work extra hours when the new member joins us, so it“s very important to find the right one. B: Sure. First this person must have a university“s diploma in finance at the least, and it is preferable if he has a master“s degree. Then he or she needs to master the usage of Excel and PPT, b

    17、ecause these two sets of software are used very frequently in our daily work. A: And anything else? B: I was thinking that maybe an experienced person is more desirable than a grad. Do you agree? A: I totally agree; we really need someone who can get down to work at once. And as for channels to put

    18、up our job notice, I think the job-hunting websites like Chinahr can be helpful and some of them are free of charge. B: Right. But someone may not have access to the Internet, so we still have to publish advertisement in the newspaper and participate in some recruitment fairs. A: OK. Hope we can fin

    19、d the right person with all the efforts we make.(分数:25.00)(1).Do you think your team needs new members?(分数:5.00)_(2).Are you satisfied with your performance during your last interview? How do you plan to improve your performance?(分数:5.00)_(3).How many interviews have you attended before you found yo

    20、ur present job?(分数:5.00)_(4).Which channel do you use most for job hunting, Internet, newspaper or recruitment fair?(分数:5.00)_(5).Have you ever attended any recruitment fair? What“s your impression?(分数:5.00)_A: It“s April now, time for our performance evaluation of each department, and this time we

    21、will start our evaluation from the sales department. B: Yes, as our routine, we will evaluate salespersons“ performance according to three categories, namely, their sales figures of last year and the rank among all members; numbers of active clients they have, including the clients our salespersons

    22、gained or lost and the background and strength of these clients; and their operation costs. A: Could you please say more clearly? B: Sales figures are the direct indicator of a salesman“s performance, and we should compare the figures with that of other years and with that of other persons, so we ca

    23、n know the trend of the sales. Clients means profits for our company, so the numbers and quality are of great importance to our development. A: I see. And their operation costs also have a direct influence on our price, right? I guess these figures will give us a comprehensive analysis of their last

    24、 year“s performances. B: That“s for sure, we have adopted these categories for several years and the effect of such evaluation has been proved. But this year I hope we can find some new measures to encourage our salesperson. A: So what can we do? . I“m thinking of giving the Salesperson of the Year

    25、Award to spur them to work harder. Apart from spirit encouragement, we may also offer higher sales commission for those with the highest sales figures. B: Speaking of monetary incentive, we may provide bonus for their cost-saving behaviour as well. A: Good idea! I“ll report our discussion to our man

    26、ager, and I“m sure he will like it.(分数:25.02)(1).How much do you know about performance evaluation?(分数:4.17)_(2).Does your company do performance evaluations?(分数:4.17)_(3).Would you like to make plans every day and carry out what you“ve planned strictly?(分数:4.17)_(4).What will happen if you fail to

    27、complete your task within a given period of time?(分数:4.17)_(5).Do you regard yourself as an ambitious person?(分数:4.17)_(6).Why do some people always have a better performance than we do?(分数:4.17)_剑桥商务英语中级-91 答案解析(总分:100.02,做题时间:90 分钟)一、SPEAKING(总题数:4,分数:100.00)A: Our manager considers that our emplo

    28、yees“ morale is not very high recently, and I“m sure that you can feel that, too. B: Yes, it is not a good sign for the development of our company. It is not hard for us to find many signs reflecting this problem. First many managers complain that their subordinates usually do not finish their tasks

    29、 till the deadline, therefore making them hard to control the overall situation. A: I“ve heard of that, too. And they also told me that the employees are not as active as before, they contribute very little at the brainstorm meeting. But you know, as an advertisement company, creative and original i

    30、deas really mean a lot to us. B: That“s right. No wonder our boss is so concerned. What“s worse, I“m afraid that our staff lacks sense of identity or sense of belonging to our company, and that may be the root of all the other problems. A: Well, I think your analysis is quite insightful, so we must

    31、take some measures for this situation. High work efficiency should be encouraged more in our company, and employees should realise that initiative can be beneficial to everyone. B: Right. And I think they can be more active and offer more smart ideas if given more material incentives, after all we h

    32、ave to admit that sometimes this is really the most effective way to encourage them. A: That sounds quite reasonable, but I also think that carrying forward our company culture to arouse their sense of belonging can be even more helpful in the future. After all, material stimulation won“t last as lo

    33、ng as spiritual one. B: I totally agree. Let“s hope that we can run our business better after this round of reform.(分数:25.00)(1).What“s the most common reason for the low morale in a company?(分数:5.00)_正确答案:()解析:I think it“s the lack of team spirit, because poor cooperation among members causes bad p

    34、erformances and low spirit.(2).Do you finish your work in advance or only a few hours before the deadline?(分数:5.00)_正确答案:()解析: I usually try to complete my task as soon as possible in case that I won“t finish it on time. I will make a plan for my task and finish it according to the schedule. I belie

    35、ve that “more haste, less speed“.(3).Which do you think is more effective to encourage employees, material incentives or special awards like Best Employee of the Year?(分数:5.00)_正确答案:()解析:I think the employees will receive great encouragement if the two are combined together. But if only one choice c

    36、an be made, I“d prefer the material stimulation.(4).What is the ideal or core value of your company?(分数:5.00)_正确答案:()解析: I work in a security company, and our goal is to create greatest value for our client. Our company produces drugs against some particular diseases, so we advocate human health.(5)

    37、.Do you recognise your company culture? Why?(分数:5.00)_正确答案:()解析: Yes. My company encourages a harmonious and equal relationship between all people, and I really appreciate that. No. I feel that it pays too much attention to competition.A: Our company is doing a great job in recent years and the mark

    38、et is also booming nowadays, so managers of the high level are considering expanding our business to other regions in China. B: I think it“s really a good time to explore new market, but before we start, we should make some comprehensive analysis and then decide which regions deserve us taking risks

    39、. A: Sure. But as the third largest country in the world, there are many regions left untouched for us. Could you recommend some of the most promising regions? B: Well, the western region developing campaign has launched for a period of time, and the economy is becoming ever prosperous there, so it

    40、can be our first choice. Then the central part of China has the largest population, so it can also be a huge market for us. Finally we cannot neglect the northeast part, for the economic situation is getting much better there, so it is also reasonable to reoccupy this market. A: You have some very g

    41、ood points. Then can you think of some features of these regions which we should pay attention to before entering markets there? B: First we should take note of the special tastes of the minority groups in the West, for they may have more diversified tastes compared with other regions of China. Then

    42、 we must notice the rather low buying power of the central part, because most of customers are peasants. Finally the extreme cold weather in the northeast also calls for our attention. A: Right, that means we should do some extra work in package and storage to avoid unnecessary damages. B: I am sure that we can expect good performances in the new market as long as we take ev


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