1、银行系统招聘考试（英语）历年真题试卷汇编 6及答案解析(总分：76.00，做题时间：90 分钟)一、阅读理解(总题数：2，分数：20.00)Never mind the fight to get people to open their wallets in the recessionsome companies are taking a different policy，and trying to get customers to open their purses insteadIn America，where female consumers make more than 80 of d
2、iscretionary purchases，companies have started tailoring their products and messages to appeal to women，in an effort to boost their sales Frito-Lay，a snack-food company owned by PepsiCo，has launched a campaign called“Only In A Womans World”to convince women that crisps and popcorn are not just for ma
3、le，beer-guzzling sport fansOfficeMax，American second-largest office-supplies company，has redesigned its notebooks and file-holders to appeal to women and has run advertisements that encourage women to make their office more colorfulFor the first time，MCDonalds was a sponsor of New York Fashion Week
4、in February，promoting a new line of hot drinks t0 trendsetting women Eric Almquist，head of global consumer insights for Bain&Company，says he is surprised it has taken a recession to get companies to focus on womenAfter all，it is hardly news that they control the vast majority of consumer spending(Th
5、ey buy 90of food，55of consumer electronics，and most of the new cars)But the recession has prompted companies to rethink their approachShe speaks that helps companies including Citibank and Philips reach women consumers，has tripled its number of clients since the recession beganSome womens magazines，
6、too，are benefiting as companies that had never before expressed interest in advertising with them are now doing so Aside from their greater purchasing power，women are valuable customers for three reasonsFirst，they are loyal，says Marti Barletta，author of Marketing to Women，and more likely to continue
7、 to buy a brand if they like itSecond，women are more likely than men to spread information about products they like through word of mouth and social-networking sitesThird，most of the lay-offs so far in America have been in male dominated fields，like manufacturing and constructionThis means women may
8、 bring home a greater share of household income in the months ahead and have even more buying power But marketing to women may not work for every companyIn particular，for firms(such as some carmakers)with brands that are regarded as strongly male，“gender bending”or trying to attract the opposite sex
9、，could enhance short-term sales but cause a longer-term declineJill Avery of the Simmons School of Management in Boston researched this trend with carsWhen Porsche released a sport-utility vehicle designed for women，sales temporarily increased，but men started to move away from the brand，on the basis
10、 that it had compromised its masculine imageBut in this recession，having a tarnished brand is better than having no brand at all（分数：10.00）(1).According to the passage，companies in America begin to attract female consumers in order to_（分数：2.00）A.open their pursesB.increase their salesC.make women hap
11、pyD.make companies fight with each other(2).The author provides an example of MCDonald in the last part of Para2 in order to_（分数：2.00）A.show that MCDonalds began to be engaged in the fashion lineB.show that MCDonalds was willing to support New York Fashion WeekC.show that MCDonalds hot drinking was
12、popular among womenD.show that MCDonalds began to focus on women to promote their products(3).What can we learn from Para4?（分数：2.00）A.Most of the lay-offs so far in America have been in female-sdominated fieldsB.Men have greater purchasing power than womenC.Women in America may earn more income than
13、 men during the recession periodD.Men are more likely to propagate products they like than women(4).The reason that men refused to buy a sport-utility vehicle by Porsche is that_（分数：2.00）A.it damaged the male imageB.its function was not suitable for menC.its design was out of dateD.men hadnt enough
14、money to buy it(5).What is the main idea of the passage?（分数：2.00）A.Sales of American companies are declining due to the recessionB.Men are not satisfied with the promotion to female customersC.Recession-hit companies target female customersD.American women have more purchasing power than men nowWhen
15、 Liam McGee departed as president of Bank of America in August，his explanation was McGee says leaving without a position lined up gave him time to reflect on what kind of company he wanted to runIt also sent a clear message to the outside world about his aspirationsAnd McGee isnt aloneIn recent week
16、s the No2 executives at Avon and American Express quit with the explanation that they were looking for a CEO postAs boards scrutinize succession plans in response to shareholder pressure，executives who dont get the nod also may wish to move onA turbulent business environment also has senior managers
17、 cautious of letting vague pronouncements cloud their reputations As the first signs of recovery begin to take hold，deputy chiefs may be more willing to make the jump without a netIn the third quarter，CEO turnover was down 23from a year ago as nervous boards stuck with the leaders they had。according
18、 to Liberum ResearchAs the economy picks up，opportunities will abound for aspiring leaders The decision to quit a senior position to look for a better one is unconventionalFor years executives and headhunters have adhered to the rule that the most attractive CEO candidates are the ones who must be p
19、oachedSays Korn Ferry，senior partner Dennis Carey：“I cant think of a single search Ive done where a board has not instructed me to look at sitting CEOs first” Those who jumped without a job havent always landed in top positions quicklyEllen Marram quit as chief of Tropicana when the business became
20、part of PepsiCo(PEP)a decade ago，saying she wanted to be a CEOIt was a year before she became head of a tiny Internet-based commodities exchangeRobert Willumstad left Citigroup in 2005 with ambitions to be a CEOHe finally took that post at a major financial institution three years later Many recruit
21、ers say the old disgrace is fading for top performersThe financial crisis has made it more acceptable to be between jobs or to leave a bad one“The traditional rule was its safer to stay where you are。but thats been fundamentally inverted，”says one headhunter“The people whove been hurt the worst are
22、those whove stayed too long”（分数：10.00）(1).When McGee announced his departure，his manner can best be described as being_（分数：2.00）A.arrogantB.frankC.self-centeredD.impulsive(2).According to Paragraph 2，senior executivesquitting may be spurred by_（分数：2.00）A.their expectation of better financial statusB
23、.their need to reflect on their private lifeC.their strained relations with the boardsD.their pursuit of new career goals(3).The word“poached”(Line 3，Para4)most probably means_（分数：2.00）A.approved ofB.attended toC.hunted forD.guarded against(4).It can be inferred from the last paragraph that_（分数：2.00
24、）A.top performers used to cling to their postsB.loyalty of top performers is getting out-datedC.top performers care more about reputationsD.its safer to stick to the traditional rules(5).Which of the following is the best title for the text?（分数：2.00）A.CEOs：Where to Go?B.CEOs：All the Way Up?C.Top Man
25、agers J ump without a NetD.The Only Way Out for Top Performers二、英语翻译(总题数：10，分数：16.00)1.英译汉_2.MESBICs are the reslt of the belief that providing established firms with easier access to relevant management techniques and more job-specific experience，as well as substantial amounts of capital，gives thos
26、e firms a greater opportunity to develop sound business foundations than does simply making general management experience and small amounts of capital available（分数：2.00）_3.The latter often still think mainly in terms of the“social responsibility approach”and thus seem to prefer deals that are riskie
27、r and less attractive than normal investment criteria would warrant（分数：2.00）_4.The smuggler in many ways is just another international businessman and his turnover would do credit to many international corporations（分数：2.00）_5.Greece，economically is in the black（分数：2.00）_6.汉译英_7.在现代世界中信息灵通是非常重要的。许多领域
28、的成功取决于获取最新信息。同时，决策的失误往往是因为缺少必要的信息。因此，我们称这个时代为信息时代。随着社会的发展，人们可以预见，在未来社会中信息的作用更为重要，没有信息，我们就如同盲人，寸步难行。（分数：2.00）_8.受过良好教育的大学生对任何国家来说都是一笔财富。遗憾的是，人才外流已给许多发展中国家的工业造成了困难。因为那里急需工程师、科学家、经理和其他专门人才。在那里更需要这些人才发展工业和经济。（分数：2.00）_9.中国进一步发展经济、扩大开放，对各国企业意味着更多的商机。改革开放以来，中国企业与国外企业积极开展经济技术合作，取得了巨大成就。这些企业帮助了中国企业的成长，同时也在合
29、作中获得了利益，取得了互利和双赢的结果。中国政府愿继续提供便利和条件，推动中国企业与国外企业进一步开展合作。（分数：2.00）_10.专家预测，在不久的将来，水将成为我国许多地区社会经济发展的制约因素。水体污染的加剧，用水量的递增，都将无情地导致水荒的临近。为此，向污染开战，保护水源，乃是全人类的共同责任。（分数：2.00）_三、完形填空(总题数：1，分数：40.00)There is growing interest in East Japan Railway CoLtd，one of the six companies，created out of the privatized natio
30、nal railway systemIn an industry lacking exciting growth，【B1】_its plan to use real-estate assets in and around train stations【B2】_is drawing interest In a D1an called“Station Renaissance”that it【B3】_in November，JR East said that it would【B4】_using its commercial spaces for shops and restaurants，exte
31、nding them to 【B5】_more suitable for the information ageIt wants train stations as pick-up【B6】_for suchgoods as books，flowers and groceries【B7】_over the Internet，In a country where city【B8】_ depend heavily on trains 【B9】_commuting，about 16million people a day go to its train stations anyway，the comp
32、any 【B10】_So，picking up commodities at train stations【B11】_ consumers extra travel and missed home deliveriesJR East already has been using its station【B12】_stores for this purpose，but it plans to create 【B13】_ spaces for the delivery of Internet goods The company also plans to introduce 【B14】_ card
33、s-known in Japan as IC cards because they use integrated circuit for 【B15】_information【B16】_train tickets and commuter passes【B17】_the magnetic ones used today，integrating them into aan 【B18】_passThis will save the company money，because 【B19】_ for IC cards are much less expensive than magnetic syste
34、msIncreased use of IC cards should also 【B20】_ the space needed for ticket vending（分数：40.00）(1).【B1】（分数：2.00）A.perspectivesB.outlooksC.prospectsD.spectacles(2).【B2】（分数：2.00）A.creativelyB.originallyC.authenticallyD.initially(3).【B3】（分数：2.00）A.displayedB.demonstratedC.embarkedD.unveiled(4).【B4】（分数：2.0
35、0）A.go beyondB.set outC.come aroundD.spread over(5).【B5】（分数：2.00）A.applicationsB.enterprisesC.functionsD.performances(6).【B6】（分数：2.00）A.districtsB.vicinitiesC.resortsD.locations(7).【B7】（分数：2.00）A.acquiredB.purchasedC.presidedD.attained(8).【B8】（分数：2.00）A.lodgersB.tenantsC.dwellersD.boarders(9).【B9】（分
36、数：2.00）A.forB.inC.ofD.as(10).【B10】（分数：2.00）A.figuresB.exhibitsC.convincesD.speculates(11).【B11】（分数：2.00）A.deprivesB.retrievesC.sparesD.exempts(12).【B12】（分数：2.00）A.conjunctionB.convenienceC.departmentD.ornament(13).【B13】（分数：2.00）A.delegatedB.designatedC.devotedD.dedicated(14).【B14】（分数：2.00）A.cleverB.
37、smartC.ingeniousD.intelligent(15).【B15】（分数：2.00）A.checkingB.gatheringC.holdingD.accommodating(16).【B16】（分数：2.00）A.asB.forC.withD.of(17).【B17】（分数：2.00）A.but forB.as well asC.instead ofD.more than(18).【B18】（分数：2.00）A.uniqueB.singleC.unitaryD.only(19).【B19】（分数：2.00）A.devicesB.instrumentsC.readersD.exam
38、iners(20).【B20】（分数：2.00）A.reduceB.narrowC.dwarfD.shrink银行系统招聘考试（英语）历年真题试卷汇编 6答案解析(总分：76.00，做题时间：90 分钟)一、阅读理解(总题数：2，分数：20.00)Never mind the fight to get people to open their wallets in the recessionsome companies are taking a different policy，and trying to get customers to open their purses insteadIn
39、 America，where female consumers make more than 80 of discretionary purchases，companies have started tailoring their products and messages to appeal to women，in an effort to boost their sales Frito-Lay，a snack-food company owned by PepsiCo，has launched a campaign called“Only In A Womans World”to conv
40、ince women that crisps and popcorn are not just for male，beer-guzzling sport fansOfficeMax，American second-largest office-supplies company，has redesigned its notebooks and file-holders to appeal to women and has run advertisements that encourage women to make their office more colorfulFor the first
41、time，MCDonalds was a sponsor of New York Fashion Week in February，promoting a new line of hot drinks t0 trendsetting women Eric Almquist，head of global consumer insights for Bain&Company，says he is surprised it has taken a recession to get companies to focus on womenAfter all，it is hardly news that
42、they control the vast majority of consumer spending(They buy 90of food，55of consumer electronics，and most of the new cars)But the recession has prompted companies to rethink their approachShe speaks that helps companies including Citibank and Philips reach women consumers，has tripled its number of c
43、lients since the recession beganSome womens magazines，too，are benefiting as companies that had never before expressed interest in advertising with them are now doing so Aside from their greater purchasing power，women are valuable customers for three reasonsFirst，they are loyal，says Marti Barletta，au
44、thor of Marketing to Women，and more likely to continue to buy a brand if they like itSecond，women are more likely than men to spread information about products they like through word of mouth and social-networking sitesThird，most of the lay-offs so far in America have been in male dominated fields，l
45、ike manufacturing and constructionThis means women may bring home a greater share of household income in the months ahead and have even more buying power But marketing to women may not work for every companyIn particular，for firms(such as some carmakers)with brands that are regarded as strongly male
46、，“gender bending”or trying to attract the opposite sex，could enhance short-term sales but cause a longer-term declineJill Avery of the Simmons School of Management in Boston researched this trend with carsWhen Porsche released a sport-utility vehicle designed for women，sales temporarily increased，but men started to move away from the brand，on the basi
