1、2010 年 10 月全国自考（电子商务英语）真题试卷及答案与解析一、词汇和语法1 According to a recent report,_that Americans consume does not vary greatly from year to year.（A）the number of sugar（B） a number of sugar（C） the amount of sugar（D）an amount of sugar2 _were naturally a musical family.（A）A Shaw（B） The Shaws（C） The Shaw（D）Shaws3
2、 That kind of shoes are_expensive for me.（A）more（B） far more（C） far too（D）much4 It_for two days and the field were all under water.（A）rained（B） had been raining（C） was raining（D）would have rained5 Those who don t work hard at English ought to_.（A）criticize（B） be criticized（C） have been criticized（D）
3、be criticizing6 Written in great haste,_.（A）Jim made a lot of mistakes in the report（B） there are plenty of errors in the report（C） we found several mistakes in his report（D）the book is full of errors7 “Must I come at four o clock?“Oh no,you_come at four. “（A）cant（B） may not（C） needn t（D）mustn t8 If
4、 you_that late movie last night,you wouldn t be sleepy now.（A）hadn t watched（B） didn t watch（C） havent watched（D）wouldnt have watched9 No one is interested in that,_?（A）is he（B） isn t he（C） aren t they（D）are they10 I have never taken anything_didn t belong to me.（A）what（B） who（C） that（D）which11 The_
5、medical team will soon be here.（A）mobile（B） changeable（C） stable（D）steady12 A poor memory_her efforts to become an actress.（A）encouraged（B） accomplished（C） frustrated（D）devoted13 We allowed the warm water to_us.（A）join（B） clasp（C） embrace（D）contain14 One warning_to stop her doing it.（A）suffered（B） s
6、ufficed（C） suggested（D）provided15 We can visit your company on Monday or Tuesday;our plans are fairly_.（A）flexible（B） elastic（C） supple（D）compliant16 He_his first book to his mother.（A）committed（B） dedicated（C） assigned（D）appointed17 The plane is_to take off at 4.（A）enlisted（B） enrolled（C） prompted（
7、D）scheduled18 They are_a mass production movement.（A）firing（B） launching（C） introducing（D）presenting19 They ve_the prices in the shop,so it s a good time to buy.（A）deduced（B） decreased（C） reduced（D）lessened20 The children_against each other to win yearly scholarship.（A）contest（B） fight（C） rival（D）co
8、mpete二、完形填空20 Human beings act in a different way from【C1】_of animals just because they can speak while animals cannot.【C2】_the cleverest animals cannot do things which to us seem very【C3】_and which small children,【C4】_they learn to talk,would be able to do.A German scientist, who【C5】_experiments fo
9、r many years with big apes, found that his apes could【C6】_his sticks as tools to pull down bananas which they could not【C7】_But they only used the stick to get a banana when both the banana and the stick were【C8 】_view at the same time. If the banana was in front of them and the stick was behind the
10、m, they could not use the stick.They could not【C9】_the banana【C10】_enough in mind to look around and then pick up the stick and use it.21 【C1 】（A）that（B） this（C） way（D）eat22 【C2 】（A）Even if（B） Even（C） Though（D）When23 【C3 】（A）honest（B） foolish（C） simple（D）evident24 【C4 】（A）as soon as（B） as long as（C）
11、 as far as（D）so long as25 【C5 】（A）carried（B） dealt（C） developed（D）performed26 【C6 】（A）take（B） hold（C） use（D）regard27 【C7 】（A）get（B） reach（C） eat（D）take28 【C8 】（A）in（B） beyond（C） for（D）with29 【C9 】（A）maintain（B） keep（C） remain（D）insert30 【C10 】（A）clear（B） alive（C） long（D）complete三、阅读理解30 Shopping-bag
12、 ladies dont beg publicly,but they do not refuse what is offered. Once a shopping-bag lady appears where you live, it is as hard to pass her by without giving her some money as it is to pay no attention to the collection box in church. And although you may not like it,if she chooses your doorway as
13、her pace to sleep in the night, it is as morally hard to turn her away as it is to do with a lost dog.Most shopping-bag ladies seem to be between the ages of 40 and 65. They wear layers of clothes even in summer time, with newspapers filled between the layers as something against bad weather.No one
14、knows how many shopping-bag ladies there are in New York. The number is going up. Some persons and researchers spend a great deal of time taking care of or observing shopping-bag ladies and doing what they can to better the life of lady hermits(隐士)who re down.31 Shopping-bag ladies are_.（A）lady begg
15、ars（B） ladies who sell shopping-bags（C） ladies who make shopping-bags（D）those who go hungry32 They fill newspapers between the layers of their clothes because_.（A）they are so poor（B） they have no place to put them（C） they want to hide them（D）they have to use them to keep the cold out33 Which of the
16、following statements is NOT true?（A）There are more and more shopping-bag ladies in the United States.（B） Shopping-bag ladies appear only in New York.（C） Some people are helping shopping-bag ladies.（D）Some people are engaged in their research on these shopping-bag ladies.33 Relaxation therapy(= treat
17、ment). If you read the sentence out loud, your blood pressure will go up. If you talk to another person, it will go still higher. If the talk is with your boss, your pressure will go even higher. If you speak to someone of the opposite sex, your pressure may show less change if yourre married than y
18、oure single.Dozens of times each day, your blood pressure changes with what youre feeling and doing. These “ ups and downs“ take place in everyone, but they are more severe in people with high blood pressure. That discovery is the basis for the newest therapy: controlling blood pressure by learning
19、skills to control everyday stress.Many patients control their blood pressure with the relaxation response. This takes four simple things: a quiet environment, a comfortable position(sitting or lying down), the repeating of a word, prayer or phrase each time you breathe and having none of other thoug
20、hts.Something remarkable happens when you do this, according to research in Boston. Relaxation of the mind and body has the effect that some blood-pressure pills would have. What s more, the blood pressure stays lower, just as it would with a pill, after you have stopped the relaxation and have retu
21、rned to the stress of daily life.34 The first paragraph tells us the reason why your blood pressure goes up is that_.（A）you read aloud a sentence（B） the man you talk to is your boss（C） youre not married（D）youre nervous35 Which of the following statements is NOT true?（A）Ones blood pressure changes ma
22、ny times every day.（B） Your blood pressure changes with your feelings.（C） When youre doing different things, your blood pressure, perhaps, is different.（D）The changes of blood pressure only happen to people with high blood pressure.36 The second paragraph shows us the basis of relaxation therapy is_
23、.（A）to reduce the going up of the pressure（B） to control everyday stress（C） to do less and say less（D）to think less and sleep more36 The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Whartons Jerry Wind, d
24、irector of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own pric
25、es(priceline. com), or buyers and sellers can haggle independently in auctions(e-Bay. com).The paper provides an overview of some of the emerging realities and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new cent
26、ury.To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed;it is customers themselves,“says Wind. “These emerging cyber consumers are like an alien race that have landed in the midst of our markets.
27、 They have different expectations and different relationships with companies from which they purchase products and services. “For one thing, cyber consumers expect to be able to customize everythingfrom the products and services they buy and the information they seek, to the price they are willing t
28、o pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-par
29、ty endorsements and evaluations, tapping the experience of other users. “ Companies that cannot meet their demands and expectations will be at a loss,“says Wind.37 The passage was most likely to be quoted from_.（A）an overview of a paper（B） an introduction to a book（C） a book on digital revolution（D）
30、a paper discussing digital revolution38 Tne paper mentioned in this paper was written by_.（A）Jerry Wind（B） Vijay Mahajan（C） Jerry Wind and Vijay Mahajan（D）an anonymous39 From the third paragraph, we can infer that_.（A）the customers are also reprogrammed by computers（B） e-business companies need be m
31、ore knowledgeable about cyber consumers（C） cyber consumers are a group of strange people（D）cyber consumers came from outer space40 Compared with traditional customers, the emerging cyber consumers_.（A）are more difficult to satisfy（B） have less knowledge about business（C） have more problems with pric
32、es（D）are less willing to buy products and services四、单词汉译英41 贸易，商业 n c_42 紧缩 v d_43 命令的；权威 adj&n i_44 同等的 adj e_45 本国的；国内的 adj d_46 声称；认领 nv c_47 偏好；更喜欢 n p_48 极端的；偏激的 adj e_49 预置；初始化 n i_50 基本的；基础的；主要的 adj f_51 分配；分布；分发 v d_52 清楚的；明确的；肯定的 adj d_53 总部；司令部 n h_54 流行；货币 n c_55 做广告 v a_五、单词英译汉56 cash re
33、gister57 potential sales58 sound clip59 cross-sell60 text documents61 overhead62 IP address63 availability check64 backorder65 buy-in66 pro forma67 EDI68 cash-flow69 Federal Express70 web page六、英译汉70 How well is your Web site meeting demand? The question may be more difficult to answer than you thin
34、k. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but it wont correlate that spike with your companys seasonal marketing efforts.【T1 】Business intelligence software unifies data from a wide array of functional areas and departments to provide a holistic under
35、standing of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.The first thing to do is to capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable inf
36、ormation about Web traffic patterns, such as peak traffic times and the most accessed pages on your Veb site.【T2】Youll also be able to learn what people search for once they get to your site, as well as the time it takes to find it. Don t overlook the value of information such as the type of browser
37、 and operating system used by your site visitorsthese can affect how you choose to present your site.【T3】Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize your Web site. The application unifies data from various sources to help
38、you effectively mine information and understand your customers Web behavior.Most important, you are able to compare information in your Web logs against information from internal and external sources.【T4】Track Web hits or transactions against fluctuations in your offline sales channels, for example,
39、 or see what happens to order volumes at the beginning of a fiscal quarter when many departments have new budgets to work with.Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with you
40、r Web site is a powerful tool for optimization.【T5】You can glean trends during peak traffic periods that result in server overlodas, or identify search criteria that consistently fail to deliver anticipated content.71 【T1】72 【T2】73 【T3】74 【T4】75 【T5】七、汉译英76 那机会太好了，不能错过。(tooto)77 不管你怎么读，这个句子总是不知所云。(m
41、ake sense)78 它是便宜的，但在另一方面，质量很差。(on the other hand)79 结果非常不令人满意，和我们所期望的恰恰相反。(as opposed to)80 我们必须想办法进入敌人的电脑获得情报。(get access to)2010 年 10 月全国自考（电子商务英语）真题试卷答案与解析一、词汇和语法1 【正确答案】 C2 【正确答案】 B3 【正确答案】 C4 【正确答案】 B5 【正确答案】 B6 【正确答案】 D7 【正确答案】 C8 【正确答案】 A9 【正确答案】 D10 【正确答案】 C11 【正确答案】 A12 【正确答案】 C13 【正确答案】 C
42、14 【正确答案】 B15 【正确答案】 A16 【正确答案】 B17 【正确答案】 D18 【正确答案】 B19 【正确答案】 C20 【正确答案】 D二、完形填空21 【正确答案】 A22 【正确答案】 B23 【正确答案】 C24 【正确答案】 A25 【正确答案】 D26 【正确答案】 C27 【正确答案】 B28 【正确答案】 A29 【正确答案】 B30 【正确答案】 C三、阅读理解31 【正确答案】 A32 【正确答案】 D33 【正确答案】 B34 【正确答案】 D35 【正确答案】 D36 【正确答案】 B37 【正确答案】 A38 【正确答案】 C39 【正确答案】 B40
43、 【正确答案】 A四、单词汉译英41 【正确答案】 commerce42 【正确答案】 deflate43 【正确答案】 imperative44 【正确答案】 equivalent45 【正确答案】 domestic46 【正确答案】 claim47 【正确答案】 preference48 【正确答案】 extreme49 【正确答案】 initialization50 【正确答案】 fundamental51 【正确答案】 distribute52 【正确答案】 definite53 【正确答案】 headquarter54 【正确答案】 currency55 【正确答案】 adverti
44、se五、单词英译汉56 【正确答案】 收银机57 【正确答案】 潜在销售58 【正确答案】 声音摘录59 【正确答案】 交叉销售60 【正确答案】 文本文件61 【正确答案】 营业费用经常费用62 【正确答案】 IP 地址63 【正确答案】 有效性核查64 【正确答案】 拖欠定货延期交货65 【正确答案】 买进66 【正确答案】 估价单形式发票67 【正确答案】 电子数据交换68 【正确答案】 现金周转流量69 【正确答案】 联邦快递公司70 【正确答案】 网页六、英译汉71 【正确答案】 智能商务软件从各职能部门广泛地收集数据，以便提供一个对电子商务的完整的理解。72 【正确答案】 你还可以
45、了解到客户登录你的网站搜寻什么以及搜寻所花的时间。73 【正确答案】 一旦你收集了这些数据，智能商务软件将帮你进行分析以使你的网站最佳化。74 【正确答案】 例如，将你的网站的成功点击率或交易量与你的线下销售波形图进行比较，或者当许多部门在一个会计季度之始做新的预算时，了解一下订单的数量。75 【正确答案】 在最高流量的时段，你可以了解一下是什么导致了服务器超载，或者确认哪些搜索标准总是不能达到预期的搜索结果。七、汉译英76 【正确答案】 Thats too good an opportunity to miss.77 【正确答案】 No matter how you read it, this sentence doesnt make(any)sense.78 【正确答案】 Its cheap, but on the other hand, the quality is poor.79 【正确答案】 The result was rather unsatisfactory, as opposed to what we had expected.80 【正确答案】 We have to manage to get access to enemys computer and then get the intelligence.
