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    [外语类试卷]BEC商务英语(高级)阅读模拟试卷19(无答案).doc

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    [外语类试卷]BEC商务英语(高级)阅读模拟试卷19(无答案).doc

    1、BEC 商务英语(高级)阅读模拟试卷 19(无答案)一、PART ONE0 Look at the statements below and the job description on the opposite page.Which job (A, B, C, D or E) does each statement 1-8 refer to?For each statement 1-8, mark one letter (A, B, C, D or E) on your Answer Sheet.You will need to use some of these letters more

    2、than once.A Senior Finance AnalystThis permanent role is within the Group Finance team and will be responsible for providing a high level of analysis of group operations and competitor activity and support on technical issues. The main areas of responsibility include analysis of business unit perfor

    3、mance and projections, competitor analysis, cash flow forecasting, and review of presentations prepared for Group management. The role also includes group accounting and assistance with the preparation of key consolidated group reports for senior management.B General Counsel and DirectorThe Internat

    4、ional Monetary Fund, an international organization with a diverse staff from over 140 countries, has an opening for the position of General Counsel and Director of its Legal Department. The General Counsel provides advice 9n all legal matters relating to the Funds activities. The Director serves und

    5、er the overall supervision of the Managing Director and in close collaboration with other members of the Funds top management team, and is responsible for providing strong intellectual leadership and strategic vision in planning, managing, and supervising the work and staff of the Department. In add

    6、ition, the Director manages the distribution and delegation of assignments and the assessing, developing, and mining of the staff of the Department.C Senior Product Accountant for Leading Investment FirmThe D.E. Shaw Group is seeking a senior product accountant to support a sophisticated, and rapidl

    7、y growing, suite of Wading strategies and assist in managing staff within its Finance and Operations Department. The role requires regular interaction with senior management and proprietary trading staff and involves a wide array of responsibilities primarily cantered on daily (e.g., wade settlement

    8、, swap resets, corporate actions) and monthly (e.g., preparation of portfolio balance sheets and income statements, profit-and- loss reconciliation and analysis, security price testing) accounting and operational duties in support of the firms investment activities in developed and emerging markets

    9、mound the world.D Business Analyst/Operation AnalystCompanys Finance Organization is seeking an experienced multidisciplinary business professional in its Operations group. The Business Analyst/Operational Analyst will be responsible for analyzing cross-functional processes and issues, supporting pr

    10、ocess re-engineering initiatives and carrying out operational responsibilities to enable the Finance organization to scale with the growth of the business. The position reports directly to the Sr. Mgr. of R accuracy decreases dramatically in e-mail exchanges. Many people assume that longer means cle

    11、arer. It does not. People have a slant attention span and often dislike long e-mail messages, or perhaps even stop reading them if they began to fall off of the screen. Must people are capable of only retaining seven, plus-or-minus two, ideas in their head at any one 6rae. As a general rule of thumb

    12、, most e- mail messages should fit on a single screen. Screen loading, or the tendency to write very long message can lead to annoyance on the part of the recipient, especially if be or she is busy. Negotiations are more productive when the parties exchange a greater number of shorter e-mails, rathe

    13、r than fewer, but longer e-malls. (9) This also builds reciprocity in exchange.The asynchronous nature of e-mail provides people with the dubious luxury of not having to immediately receive of respond to e-mail messages. However, the sender of e-mail messages often expects a timely response. Not res

    14、ponding to e-mail may be perceived as rejection and disinterest. Further, newer forms of software allow senders to ascertain whether the recipient has read their e-mail. Failure to provide a timely response to e-mall is akin to giving the “silent treatment“ to someone. (10) .Meta-communication is co

    15、mmunication about communication. This boils down to people talking about how they should communicate. (11) In any electronic communication, it is important to let team members know how often you check your e-mail, whether you or someone else reads and responds to your e-mail, and whether you forward

    16、 your e-mail to others.Flaming refers to the insults, criticisms, and character assassinations that people hurl over e-mail. Flaming remarks make fun of grammar, include labeling and accusations, character attack, backhanded compliments, and blunt statements. (12) . In contrast, face-to-face groups

    17、have mechanisms and norms, such as conformity pressure, that largely prevent flaming. People react to each other with less politeness, empathy or inhibition if they cannot sense the others social presence. (13) .There is more uncertainty, doubt, and ambiguity in electronic mail exchanges. (14) .As a

    18、 consequence, people become frustrated and seek to control the exchange by issuing threats, e.g. “I am not going to read my e-mail again“. Along lines, do nut chastise or deliver negative feedback via e-mail; face-to-face or telephone communication is more appropriate.A Such and other negative inter

    19、personal behaviors often stem from feelings of isolation.B This stems from the asynchronous nature of communication.C Increasing the rate of e-mail exchange prevents misunderstanding because misperceptions can be quickly rectified.D This will result in the failure of communication.E Suspicion and ho

    20、stility increase as the communication between parties diminishes.F Negotiators are much more likely to issue threats when communicating via information technology.G Most people overestimate the ability of other people to make sense out of what they mean.H This is of critical importance in electronic

    21、 interaction because the norms of mm taking and conversation are not clear.三、PART THREE14 Read the following article about LGs success in India and the questions on the opposite page.For each question 15-20, mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose.On a patch of

    22、 grass on the outskirts of Delhi, 15 young Indian men and women are clapping their hands and punching the air. Sweat is dripping from their faces in the morning sun. “No.1 forever,“ they shout in unison. “We are the Champions.“Welcome to employee-motivation training, Korean-style. Its a far cry from

    23、 what Indian employees are accustomed to. But when LG, the Korean consumer products giant, entered the Indian market in 1997, its managing director, Kwang-Ro Kim, decided that the way to success was to empower employees and, as he puts it, give them “aggressive targets that change their way of think

    24、ing.“ Kim, still in charge, also set out to change the local culture on sales targets, pricing, and dealer relationships.The result? LG, which makes everything from refrigerators to flat-screen TVs, is the hottest consumer products company in India. It has cornered 30% of the air-conditioner market,

    25、 21% of washing- machine sales, and 19% of the color-TV business, beating out such rivals as Whirlpool, Sony, and Samsung. And within three years it wants to overtake Nokia, the market leader in GSM mobile phones, a product LG introduced in India only last November.How a Korean company managed to ou

    26、tsmart its foreign and Indian rivals is a story about culture change. Like two other Korean, an companies that have been successful in India Samsung and Hyundai, Indias No.2 car producer LG had good products and smart marketing. But LG went further by challenging Indian work habits. Yasho Verma, LGs

    27、 vice president for human resources in India, says ego problems“ had to “be broken.“ He says he prefers recruits from second- tier colleges who “have fire in their bellies“ to graduates from top management colleges who “come with a lot of attitudinal baggage.“The molding starts with shouting games,

    28、and it seems to work. “The first day it was very tough with all this exercise,“ says Amit Kumar, a production engineering team leader. “I thought I wouldnt be able to complete everything the only game I can play is chess.“ He had to run round the factory as a punishment for not synchronizing his sho

    29、uting exercises with the others, but the next day he was enthusiastic. “Stress brings out the best in people,“ says Vinay Madaan, a Six Sigma black belt who drills LG staff. “You have to prove yourself, and it stretches you beyond what you think you are capable of.“LG has also shaken things up on th

    30、e marketing side. It has driven prices down by 18% to 20% over the past two years and has “steadily increased distribution outlets and the breadth of product ranges,“ says Bhuwan Singh, associate director of ORG-Gfk, an Indo-German market research venture. Anil Arora, head of marketing for LG in Ind

    31、ia, says the company has used its “brand power“ to toughen up relationships with dealers. It has reversed the Indian tradition of giving 30-to 45-day credit on goods, and if dealers fall to pay on time, they lose LGs business. That gives dealers an incentive to promote LG products, and it gives LG e

    32、nough cash flow to demand discounts from suppliers.LGs success has bred critics. Rivals claim that tough treatment of suppliers and dealers will not work in the long run. And they argue that LGs price cutting cannot be sustained. Kim does not agree. He is proud of what he calls his “strategic aggres

    33、siveness“ and, along with his slogan-shouting employees, is showing no signs of slowing down. Last year the company generated $960 million in sales in India, 5% of LGs global total. His target this year: 55% sales growth. Thats something LGs Indian workforce can shout about. 15 Kwang-Ro Kim believes

    34、 that the employee-motivation training program helps employees(A)become financially aggressive.(B) win championship of marketing.(C) achieve success in their careers.(D)alter their way of doing business.16 In India, LG has(A)extended 30% of the air-conditioner market.(B) increased 21% of washing mac

    35、hine sales.(C) taken 19% of color-TV business.(D)gained GSM mobile phone market.17 LG becomes the hottest product company in India by(A)manufacturing quality products.(B) recruiting enthusiastic college students.(C) cutting the price of its products.(D)changing local business culture.18 What does Am

    36、it Kumar think is possible?(A)He would be passionate about training his team members.(B) Shouting exercises would not work On him.(C) Stress would make people to tap their potential to the full.(D)He would have joined in the games if he was not punished;19 LG has. achieved great success in product s

    37、ales in India because(A)the relation with dealers has been strengthened by applying LGs marketing model.(B) Indian dealers must pay LG on time.(C) suppliers can offer great discount to LG.(D)price cutting leads to increased distribution outlets and product ranges.20 How does Kim see the future of hi

    38、s company?(A)LGs strategic aggressiveness will not produce efficiency in the long run,(B) LG will lose its Indian employees because of its tough treatment.(C) LGs sales will keep in an increasing trend.(D)LG will lead the market of electrical products in the world.四、PART FOUR20 Read the article belo

    39、w about a complaint of bad service.Choose the best word to fill each gap from A, B, C or D on the opposite page.For each question 21-30, mark one letter (A, B, C or D ) on your Answer Sheet.A complaint Is a GiftAustralians call the British “whinging Pores“ because they grumble so much. But a new stu

    40、dy suggests that Brits should whinge more, not less.A team led by Chris Voss of the London Business School found that service quality in Britain is typically worse than in America. One mason is that British customers take less about bad service than hard-to-please Americans do.The failure to grouse

    41、is pervasive. Hunter Hansen, an American who runs the Marriott hotel in Londons Grosvenor Square, notes that a British would (21) a fuss only about a significant problem and even then, would do so in a roundabout way. Americans are (22) of even small mistakes.The result, Mr. Voss finds, is that Brit

    42、s suffer. But so do companies in Britains service industries: they do not (23) so much unsolicited feedback, and thus lose a chance to (24) service quality. Indeed, they may spend more than they need to do on service-quality improvements, because they do not get direct help from customers.Management

    43、 gurus know more about how companies (25) to complaints than about why the British are phlegmatic. In America, well-run companies have “service recovery“ (26) Staff at the Marriott group are drilled in the LEARN routine - Listen, Empathise, Apologise, React, Notify- with the final step (27) that the

    44、 complaint is fad back into the system. Ritz-Carlton hotel chains, another with a good reputation (28) complaints from customers, trains its staff not to say a mere “sorry“ but “please accept my apology“ and gives them a budget to reimburse (29) guests.When Brits tidally (30) their courage to grouse

    45、, they get results. (A)take(B) make(C) get(D)have(A)critical(B) choosy(C) captious(D)fastidious(A)accept(B) receive(C) embrace(D)catch(A)raise(B) enhance(C) improve(D)increase(A)reverberate(B) echo(C) reflect(D)respond(A)strategies(B) schemes(C) tactics(D)ploys(A)guaranteeing(B) promising(C) ensurin

    46、g(D)convincing(A)managing(B) handling(C) conducting(D)disposing(A)bad-tempered(B) ill-bred(C) offensive(D)cross(A)screw up(B) keep up(C) maintain(D)preserve五、PART FIVE30 Read the article below about how to set up shop on the Internet.For each question 3140, write one word in CAPITAL LETTERS on your

    47、Answer Sheet.SETTING UP SHOP ON THE INTERNETIf you want to set up shop on the Internet, the first thing you will need to get started is, quite simply, SOMETHING to sell. You will need to find a supplier (31) a large inventory of wholesale items. The products have to be at a low enough cost that you

    48、can make a large profit margin (32) re-sale. Plus you will need a large variety of items to cover a wide range of your customers needs and preferences (33) will keep them coming back by offering new items. Next you will need a professional looking website that will give your company (34) well establ

    49、ished look and make your customers enjoy (35) experience at your website and will create an environment in which they will want to make purchases. It is also a good idea to accept credit card payments. With the development of secured orders forms, the majority of Internet customers want the convenience to be able to pay (36) their credit card rather than mailing a check (37) money order.And finally, you will need the marketing strategies that will effectively show you how to bring new customers t


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